As mickey mouse, the Tang Dynasty Shanghai of old duck settle, 70 hind, 80 hind in collective memory another " good friend " blue demon also will be introduced this year Shanghai, with " chasm takes a risk " , " blue demon " , " luxuriant danger king " be core element " the city of demon " open the door this year greet a visitor.
Group of reporter Cong Shimao learned yesterday, "The city of demon " thematic Eden goes vacationing travel of country of hill of settle Shanghai a surname inside the area, form the structure of echo of north and south formally with Dishini. Inside this Eden that gives priority to a problem with blue demon, the nature that it brings for people, happy feeling will be continued. In the meantime, garden area will combine line of blue fairy story to design a series of demon shows, literary make one's rounds to swim, confluence of clever ground of the world outlook in tale of will blue fairy and contemporary division skill is together.
"Think of the Dishini of Shanghai most, because I once went to those who cross Hong Kong, dishini is the setting that arrives to be familiar with particularly greatly as a child, go in to have full memory later. " " I hold out the thematic Eden that expects blue spirit, those elves that live in mystical nature once were I am best ' friend ' , in if become thematic Eden to let a person,participating in its, should pretty good still. " a lot of citizens that learn an information express in succession.
In entertainment industry development, thematic Eden is the project with a not low risk. Eye of a lot of thematic Eden category are in confidence is full at the beginning of opening, but when enter truly run level for a long time, always can face guest discharge again insufficient, into not the situation that apply gives, create a lot of theme parks long-term gain ability is poorer. According to " global theme park and museum report " show, global theme Eden is in after passing small wave motion 2016, was in Shanghai 2017 Dishinile garden and indoor recreation center of the development of edition piece aid the regain below force to grow smoothly jointly, global theme Eden carried growth trend continuously 2018, the main reason that tycoon of global theme Eden comes in succession values Chinese market namely.
Reach certain level when region economy, the demand of people You Le is aroused, travel expert old man teachs the arrival that although the world is famous,tells a reporter thematic Eden to will cause certain impact to the industry, but also can arouse market vigor at the same time, "Although meet,form certain billabong to current and traditional Eden, but after all Chinese market growth is very rapid, of these international brand have sth in mind still is increment part, is billabong not merely, the thematic Eden industry that also gives China at the same time erects new surveyor's pole, make the part that gets the person that run. Make the part that gets the person that run..
Qi of Peng Yue of luxuriant commerce and thematic entertainment vice president introduces the generation that develops according to be in charge of the city theme Eden of this demon, come round to experience to make Eden of blue demon theme can long-term attract more tourist, in the beginning of design, they are mature to want IP of will blue demon and tie of Shanghai culture deepness, can develop more custom-built turn a product, come with such cooperative mode the assurance of utmost the vitality of international IP.
Be in not long ago, the brigade theme house that gets the time of beach of Kitty cat Shanghai that fix eyes upon fully tries in Shanghai Nanjing Lu Shimao square do business. The person that let an experience people open-eyed is, kitty cat this one familiar to the ear can the cartoon figure of detailed and Shanghai culture are organic and shirt-sleeve together. The thematic house that always builds 6000 square metre is divided to be three-layer, 3 when representing Shanghai respectively important period -- go up century 30 time, 80 time and contemporary. Arrive from cattail leaf fan vanishing cream, the figure of Kitty cat is weighed model, also evoked a lot of Shanghai people's unforgettable childhood memory however.
Peng Yue Qi says, IP is not refer in particular to cartoon figure, all it is OK to can evoke a people affective image the IP that be called. And thematic park place wants to offer, be the bridge that the tourist since grafting and IP affection communicate. Satisfy the affection requirement of the person that experience truly only, the management ability of thematic park has long-term gain capacity.
Inside a lot of course of study the personage looks, no matter be world of Kitty cat settle luxuriant, blue still demon is garrisoned She Shan, be setting of article brigade experience " give somebody a new lease on life " , shopping is to shop not just, travel just also travels no longer, when all elements shirt-sleeve rise, bump gave unique entertainment new experience.
Weng Jiao is awarded point out, as 80 hind, 90 hind generation becomes crowd of consumptive main trend, thematic Eden market of China will enter the drive of development, "Thematic Eden belongs to the recreational consumption of repeatability, a 4 home to 3 such core family, and to 35 years old the young group between has very powerful appeal 20 years old, so as Chinese standard of living rise, 90 hind 80 after grow, still have the growth of the core family that 80 epigenesis bring for parental place, they consume a concept to also have very big promotion.
