The smartphone develops today, in industry design and hardware performance side reached a new peak peak. And the maturity as industrial catenary and each technology, the cost of the smartphone also is in ceaseless by depress. Once can " indication identity " fresh play meaning had made the communication tool with necessary everybody. It is nevertheless in economic society, the growth of income is making people undertake consumptive upgrading ceaselessly. Those plute at pyramid top people, hope to be obtained through money more more high grade, convenient reach a product with top class service, mobile phone nature is not exceptional also. And the luxury that should speak of mobile phone group, that absolutely blame VERTU not is belonged to.
VERTU (abb pursues) it is the whole world company of the first extravagant mobile phone, was born in October 1998, in order to run the way of high-end luxury, make by skill of world-renowned Frank Nuovo of mobile phone stylist. 2000, VERTU company holds water formally, headquarters is located in county of British Chinese general. Stylist people think, VERTU should use the most sophisticated technology and material to pledge, resemble super racing bike in that way, all handiwork is assembled. It is reported, every assemble division to want those who pass by a definite date one year to groom, ensure of every link to the queen's taste. Make meticulously besides complete handmade, the capable person such as all sorts of derma, crystal diamond, gold, platinic gold still is employed on airframe qualitative, the made artwork in making a mobile telephone, luxury.
Time came 2019, market of global mobile phone is added fast put delay, before 5G times comes everybody is final win the home. To general collect for the masses, 10 thousand yuan of IPhone are with respect to what can say " luxury " , and the luxury industry of across is in as before however so-called " consumption demotes " impetus is feral today. Hold mobile phone and luxury concurrently as the body the VERTU of double attribute, after experiencing development of nearly 20 years, be if where,advocate survive in the market that makes quick pass the time in a leisurely way, even " live quite moistly " ? This period " the story of backside " , we also had favour to interview Gu Zong of president of VERTU China division, let us open this together " luxury mobile phone " Caesarean strategic deploy, and the reflection that he develops to industry of whole nowadays mobile phone.
Gu Zong of president of VERTU China division
CNMO: Is the watch of whole of VERTU mobile phone off-the-peg 2018 accomplishment how?
Gu Zong: We rolled out the portion in April 2018 a Constellation X, of the same age will roll out Aster P October this product. Be being told from the mobile phone is two products, tell from whole class, we got on 3, still include an intelligence glasses. Whole show still holds out those who make company management layer satisfactory. Our sales volume is compared than going up one year to have actually considerably growth. Will look from sales volume, our growth should exceed 50% .
CNMO: Cause this kind of growth advocate because what be?
Gu Zong: Be whole product on one hand optimize, look above all from the attribute of luxury, we continued the gene of VERTU product, it is above this attribute of luxury, design and ID, maintained the style with original brand. Will tell to our original client, they or blame often approbate; It is above IT attribute, our two products Constellation X and Aster P continued to maintain advanced sex of the technology and stability, the product before comparing had in each respect such as index of performance side, technology more substantially promotion, this is a client special approbate. With us additionally the politic layout of channel also matters, we undertook the door inn dilate of a variety of forms actually last year, last year the end of the year when amount of countrywide door inn achieved 50. Overall for, we send force jointly in a few respects such as product, channel, conduct propaganda, facilitated the remarkable growth of outstanding achievement.
CNMO: You how look upon the new technology of industry of 2018 mobile phones, had considered price of the sex below corresponding promotion to compare at the same time.
Gu Zong: VERTU serves as the mobile phone of a luxury, mobile phone of over or across and luxury two domains. Fixed position of whole to us product will tell, we are preferential the luxury property that considers him. We more it is qualitative craft of side overweight material, emphasize those who reflect is a person fine to this kind of show originality energy industry of the product make and burnish. To science and technology this respect, we are top from beginning to end of science and technology apply, with the the most mature, stablest technology platform, offer first-rate product to use an experience for the client. For instance, we are in ability of boat of the confidential communication of the mobile phone, add, take a picture, communicate the respect such as quality, used the most advanced technology on the world, got a client especially approbate. In the meantime, VERTU LIFE also is one of characteristic of VERTU, we provide service of unapproachable flower type chamberlain for consumer, these services brought the product experience of overflow for our client.
CNMO: Besides VERTU, still price of a few brands also is in try to make luxury, the user that whether can you erode us group?
Gu Zong: Luxury needs precipitation and polish, VERTU founds oneself 20 old since, hold to the gene inheritance of the brand from beginning to end, offer the expensive product that accords with their status fixed position for consumer, this also is one of main reasons that we are approbated by consumer place all the time. Our user brand loyalty is spent very tall, even a few people still have the interest that collects our mobile phone, every give a metropolis to purchase. Believe these consumer to VERTU approbating also is to result from brand all the time since the brand value that costly railway system reveals place importunate.
CNMO: In original user fluidity not strong case falls, whether does VERTU plan to extend an user further group?
Gu Zong: The first, although originally guest group liquidity is not strong, but this guest group fundamental capacity is sufficient big. We think from beginning to end this guest group the base grows to future or have a lot of spaces, we devote oneself to to provide better product and service for more clients.
Another respect, extend a guest group the company strategy development that follows tomorrow with the product actually is together repeatedly, not pure just extend a guest for sales volume group, the way that develops with company future however is relevant. Alleged guest group this concept, I feel more it is us what is the development direction that did not come to whole company. Will tell to us, what actually we also hope to be able to see a few future is more opposite the opportunity of a few business that faces youth market, opportunity of a few markets. Besides the mobile phone, we also hope to be able to abound a few category. Today annual lieutenant general rolls out the new class product that brings everybody the surprise, please everybody expects.
Gu Zong of president of VERTU China division
CNMO: Face competition 19 years intense, whether does VERTU plan to continue to continue once make a way, whether can you accelerate somewhat on product rhythm?
Gu Zong: Above product structure, we or meeting according to so we this whole run dozen of way that come down. We are not companies of a mobile phone, we cannot rely on tactics of fast aircraft of great capacity pound this market quite, go producing competition with this market. It is at the same time inside this market of 30000 yuan of above, actually eye comes round to look is really with respect to VERTU.
With respect to this kind of form of sales volume of whole country mobile phone, I feel to matter with us but the concern is not big. We are to belong to minor numerous brand inside small numerous. The our only absorption product that has made us, had done us to serve, had made our medium of communication, whole looks to feel whole this market development should be not bad, the circumstance this year should be not bad also. The concussion that we get and competition, do not have actually so too big.
CNMO: Face cooperate in mobile phone brand and car of a person of extraordinary powers nowadays, hold luxury and mobile phone concurrently as the body the VERTU of double identity, whether to plan to roll out similar cooperative product?
Gu Zong: Push jointly with brand of car of a person of extraordinary powers actually custom-built this kind of collaboration our early has been done, VERTU has rolled out the custom-built money of circuit edition with farad benefit at that time, sales volume is very good. Our New Signature Touch this mobile phone, benefit following guest has collaboration. This still is a sale, include the issue related brand strategy side, it is a thing that our future development should do, but when to do, do with who, this still is discussing in, had not decided finally. We were done with the brand that crosses a boundary actually a lot of, include us to follow collaboration of dragon of lion of gem brand treasure, custom-built our gem mobile phone, additionally we follow Japan's famous independent stylist to also had had very good collaboration, the product loves by the client. We are willing to begin multiform extensive collaboration with the outstanding brand on the world, realize cooperative win-win.
