Net of Yangtse Evening Post on March 21 dispatch (reporter Xu Jing) after afterwards Canada goose disturbance, netease take an examination ofing is pulled be immersed in public opinion eddy again. Reporter of Yangtse Evening Post understood from net of Chinese judge copy clerk a few days ago, on March 15, its announced elegant Shi Landai publicly (Shanghai) trade limited company draws the civil ruling book that reachs company of Netease main body with Netease take an examination ofing. Elegant Shi Landai thinks Netease take an examination ofing pulls enroach on product M.A.C trade mark right, claim for compensation 1.2 million yuan. The expert points out, the essence of dispute is the rich play chess between brand and channel. Evening Netease took an examination of on March 21 pull the response when accepting reporter of Yangtse Evening Post to say: M.A.C lipstick is " quality goods " , "Of commodity relevant supply link to belong to commercial secret, nevertheless, if be necessary, we can be supervised in door of The Ministry of Commerce and Industry fall to be revealed external. We can be supervised in door of The Ministry of Commerce and Industry fall to be revealed external..
One's deceased father pull tort of the accused of lipstick of self-supporting bullet head
The bullet head lipstick with the famousest C of · of A of · of M of card of inferior of division of group of elegant Shi Landai, in " Netease take an examination ofing is pulled self-supporting " bargain price of on a few kinds of mark 79 yuan, and store of flagship of government of cat of day of C of · of M · A and price of chinese mainland shop all are 170 yuan. But Netease take an examination ofing pulls the authorization that did not receive Shanghai of elegant Shi Landai. This also is the core reason of dispute of trade mark right of bilateral generation enroach on. Shanghai of elegant Shi Landai asks Netease take an examination ofing pulls compensation 1.2 million yuan.
In fact, both sides had dispute last year. Feburary 2018, in disappear assist the survey report that uses China of elegant Shi Landai to always act as agent says, the elegant Shi Landai that Netease take an examination ofing pulls self-supporting place to make work " small palm bottle " for fake, netease take an examination ofing is pulled firm saying is quality goods, the disappear in be being sued subsequently assist, elegant Shi Landai. The Netease at the beginning of this year is taken an examination of pull still was immersed in " Canada of true and false goose " incident.
On March 21, netease take an examination ofing draws the response when the respect is accepting reporter of Yangtse Evening Post to interview: "Quality goods safeguard is to take an examination of all the time draw the original intention to the user and acceptance, ask consumer to be at ease use. " the bullet of C of · of A of · of experience thing M that pays close attention to about the outside of head lipstick purchase channel, netease take an examination ofing pulls express: "Of commodity relevant supply link to belong to commercial secret, nevertheless, if be necessary, we can be supervised in door of The Ministry of Commerce and Industry fall to be revealed external.
Netease take an examination ofing pulls a respect to explain, platform product price is lower than domestic shop have two reasons: On one hand, cross condition cable business to enjoy 0 custom duty, and privilege of domestic consumption tax. On the other hand, use " self-supporting collect continuously " mode, collect continuously through own price, big batch, efficient storage content sheds exceedingly good terms of payment, whole world deserve to send wait for an advantage, compress supply chain each link cost, achieve price advantage.
To channel interest contend for, netease is trying to make a few changes. Netease take an examination ofing helps respect introduction, the abroad brand number that cooperates directly with its at present already amounted to more than 1000. In addition, still can publish policy through administrative interpose and introduce technical measure as far as possible. "For instance the government can be built about the branch cross mechanism of date from of goods of business of condition import cable unifiedly, development traces to the source unifiedly platform or APP, can supply mechanism of catenary date from, universal code through unified electric business thereby, implementation production, storage, deserve to send, of the whole technological process such as the sale but date from, let each sea clean out commodity to have mark but abide. Let each sea clean out commodity to have mark but abide..
The essence of dispute is battle of contention of a channel
Net classics company - Lei of director of research center of electronic business affairs, researcher Cao thinks, "Netease inspects the product that helps sale is true likely, and China of elegant Shi Landai decides is a holiday, because China of elegant Shi Landai and Netease are taken an examination of,basically be pulling is channel, both between existence increase competition concerns. It is apparently ' quality goods is oppugned ' , it is abroad brand however essentially just contend for with what step the interest of platform of condition cable business, in the final analysis is battle of contention of a channel. In the final analysis is battle of contention of a channel..
