" Bao is moved " " tea glacial silk " " wine of table of flying Apsaras cat " " Luo collects chunk flesh " ... from Henan market of city of the river that save Luo supervised management board to be informed recently, depend on as similar as quality goods height exterior and low price, mountain fastness food in a rural area, population and other places of concentrated area, urban and rural copula overruns, be opposite not only common people is healthy caused an effect, the progress that also gives relevant provision the company brought concussion.
"Li Kui " " plum ghost " difficult divisional
"The insider that has known particular case so like us looks not carefully to look not to come out these are mountain fastness products, more nevering mention it is average consumer. More nevering mention it is average consumer..
Depend on fantastic " Yi Rong " ability and low price, mountain fastness food is spreading ceaselessly. Current, in very much small mill, small shop, small vendor's stand dot, chophouse, Xiaoshang is peddled wait for commodity to produce management principal part, and the place such as terminal market of village fair, food, can show the figure of mountain fastness food everywhere.
The 2 wife and children on road of river of developing zone Hunan of Luo river city in the supermarket, one case case grows with famous food brand " delicious dot " extremely similar biscuit is placed on goods shelves to sell, looked not carefully not to discover this copy risks the distinction between product and quality goods at all. Even, in execute the law mechanism is begun during investigating, still the client comes to buy.
Why can you appear this kind of circumstance? The member that the person executes the law related says, brand consciousness difference, price is low it is main reason, be in especially a rural area, consumptive object is old person and child more, they are not strong to buying the brand consciousness of quality goods food, who more difficult also resolution gives is " Li Kui " , who is " plum ghost " .
"Shopping at ordinary times is grandchildren wants to eat to be bought to him, the product that never wants to look to buy is quality goods or copy risk a product. " the king grandma that taking grandchildren to come round to watch scene of destroy by melting or burning together says, "These copy risk product and quality goods to grow really is too resembled, I am complete cent not clear what is true, what is false. What is false..
"Know a holiday to buy a holiday " wind be current
It is to purchase fake likewise, the circumstance has greatly however different, some consumer are " do not know a holiday to buy a holiday " , some consumer are however " know a holiday to buy a holiday " .
Although know perfectly well,be fake, but want than quality goods price because of the price of mountain fastness food low, some is the half of quality goods price only even, still have a lot of customer so " know a holiday to buy a holiday " , be willing to buy mountain fastness food. "I know these are fake, but these food are to be regarded as to pass the gift that passes a section to send others commonly, send those who send the past, anyway finally is not I eat, fake with respect to fake. " say so in a passerby of mobile spot.
Besides, the sale location of food of most mountain fastness is relatively remote secret, superintendency branch executes the law difficulty is greater, plus the person that make a holiday east hide Tibet, liquidity of rural small small retailer is stronger, so temporarily between " know a holiday to buy a holiday " phenomenon hard complete keep within limits.
There is many Peng to change the food, mountain fastness provision such as biscuit in spot of activity of destroy by melting or burning, these are children prefers eating food kind. Reporter hair is existing surround on the sly of the person that watch biscuit of 2 bags of mountain fastness never was taken to eat to grandchildren in the case of destroy by melting or burning of there's still time. "I know this is fake, but the child likes to eat, also 9 bags, won't affect healthy. " this surrounds the person that watch to defend for oneself so.
Notable is, the main sale market of mountain fastness food is in a rural area, the healthy common sense of old person and child shorts badly, even if knowing is fake, also can choose to buy. But, as a result of mountain fastness food mostly dot of out small mill, small vendor's stand, its production environment, choose quality of material, production to wait short of state specified standards, consumer is put in serious healthy hidden danger after edible.
Regular brand enterprise suffers concussion
Mountain fastness food held the market of and other places of a rural area, urban and rural copula, its can overrun, of have the aid of is number of normal company name. Meanwhile, mountain fastness food " turtledove takes magpie nest " behavior makes the development of normal company got be affected badly.
"The sale busy season of our company basically is in centrally the Spring Festival, during waiting for holiday mid-autumn, but mountain fastness food spreads wantonly now make product sales volume apparent decrease, a concussion is for this sale to us. " double assemble development group deputy total Zhou Xiao is being accepted when interviewing, say.
Decrease besides sale besides, mountain fastness food is popular right also image of brand of the company that be risked by copy caused inestimable effect. One is in what copy of destroy by melting or burning risks tort food spot to surround view masses to say: "I do not know how to should differentiate true and false, but know what brand has sham product now, the product that this brand does not buy after me then. The product that this brand does not buy after me then..
According to introducing, the flesh kind the firm rock in midstream that vegetables of treatment, commissariat treatment, beverage treatment, fruit machines group of industry of this 4 big food to had made economy of Luo river city. Once the brand image of relevant food company is affected, the normal evolution of the enterprise and operation get block up, so the economic progress of Luo river city also will be hit heavily.
"Food safety is more with each individual be closely bound up, we will be advanced continuously ' spring thunder acts ' , increase pair of big cases to want the platoon of the case to check, penalize strength, eradicate stoutly fake the soil that the product creates. " Song Yaosheng of secretary of leading Party group of supervisory management board of market of Luo river city, director says.
