American consumer findings report releases Yamaxun, involve a product search, advertisement, brand,

Consumer shopping report shows the Yamaxun that Feedvisor releases newly a few days ago, close 3/4 (75% ) American consumer chooses Yamaxun directly when shop, and the first station that the consumer of 2/3 searchs his as the product. Tycoon of this cable business solemned to had become the United States the dominant of online and retail market.

Consumer of more than 2000 United States accepted this second investigation, investigation content also involves a product search, advertisement, brand, shop and Yamaxun Prime.

Findings confirmed consumer is spent to Yamaxun's faithfulness be in the history top level, great majority consumer (89 ％ ) with almost all and existing Prime member (96 ％ ) otherer website more apt shops on Yamaxun.

"Our research confirms Yamaxun is the client shops itinerary center, so it should make every core that sells the home and strategy of brand cable business. " Feedvisor president holds Dani Nadel of presiding operation official concurrently to say. "Consumer is searching well-known trademark actively nowadays, and suffer the effect of the price very big, continue to browse search result rarely the product after two pages, often buy the first product of result page. The shopping behavior that changes ceaselessly as these and the shopping hope that raises ceaselessly, the brand optimizes content with need selling the home, strategical the ground is publicized and devoted price competes. Strategical the ground is publicized and devoted price competes..

Nadel expresses, the brand uses Yamaxun the customer that the strategy means the potential client that can be worth with high price and faithfulness is built contact and interact.

In addition Prime project has unique strategic sense to Yamaxun. Everyday or in the customer that buys on Yamaxun everyday almost, great majority (89 ％ ) it is Prime member. In addition, prime qualification to most consumer it is a main factor, the Prime member of 67 ％ chooses to buy a product on Yamaxun, and the Prime member of 75 ％ searchs the commodity that Prime qualification accords with on Yamaxun technically.

And ten be assigned personal responsibility for use the consumer that advertisement is opposite Yamaxun to shop often. Daily or the maintenance of 73 ％ is almost daily the product advertisement that shopping consumer clicked Yamaxun when the webpage that browse, and among them the person of 83 ％ bought this product finally. In these consumer that shop everyday, the person of 76% clicked Yamaxun when browse product advertisement, the person of 60% feels these advertisement are very helpful.

Although consumer is carried to mix by what Yamaxun facilitates,giant inventory place is attracted, but consider to make clear, specific brand respect is searched to still have improvement space in this platform.

Consumer hopes more brands occupy position on Yamaxun: In Yamaxun daily in equestrian consumer, everyone can go now and then the product that Yamaxun searchs specific brand. The consumer that is less than a half (41 ％ ) satisfied to brand amount of Yamaxun. Close 3/4 (74 ％ ) main factor labels brand name when consumer is selecting a product.

Most consumer has tried Yamaxun the product of self-supporting brand. The customer that exceeds 3/5 (61 ％ ) the brand that realizes Yamaxun has him, and the consumer of 60 ％ has bought Yamaxun before the product of self-supporting brand. Do not understand in those or do not decide Yamaxun to have the philtrum of self-supporting brand, the person of 62 ％ states they have fun at try in future.

Look into future, consumer people the more new technology that apt tries Yamaxun and new experience. Because Yamaxun uses the strategy such as free deliver goods in its year sales compaign, a lot of consumer had planned to be in undertook buying during sales promotion 2019:

2019, the consumer of 41 ％ plans to be bought on Friday in black, it is a network next on Monday (40 ％ ) with Prime sales promotion (31 ％ ) . In addition, the Prime member plan of 48 ％ undertakes buying during the Prime sales promotion this year.

In addition most the consumer that often shops also is searched to speech and the service is interested in other Yamaxun. The daily shopping consumer of 63 ％ may buy speech assistant equipment in future. Same, daily or almost daily the philtrum that shops on Yamaxun, the person that has 70 ％ visits Yamaxun very likely in future Go shop.

(compile / Guo Huiwen of pluvial fruit net)