Brand ageing, competition is intense, flavour 1000 play a side before the road still bestrews bramble. To flavour 1000 for, still have break up dish opportunity?
The article turns from Chinese entrepreneur magazine to edit integratedly | Yang Qian
On March 20 evening, flavour the money newspaper that 1000 China publish flavour shows the 1000 parent companies that play a side, 2018 annual, 1000 China turnover is flavour 2.377 billion yuan, grow 1.9% compared to the same period; Sale of business of office of its Chinese meal is 2.218 billion yuan, grow 0.3% compared to the same period. Management profit is 231 million yuan, glide considerably compared to the same period 23.1% . Attributive partner profit is 551 million yuan, make up the deficits and get surpluses.
The 1000 dining-room number that draw a face to be in China also change taste in successive years is contractive, 704 from 2017, increased 766 of 2018.
It seems that flavour 1000 pull a face to anabiosising steadily, but the problem that this company interior manages existence nots allow to ignore however.
On March 13, 1000 China announcement shows flavour, through examining bank record in detail, come from January 2012 during November 2018, before CFO Liu Jiahao the means with false check, divert restrains twenty-three million six hundred and thirty-seven thousand HK dollar at most. According to report of astral island daily, 1000 respects accuse flavour Liu Jiahao gives a woman to purchase Yuan Lang illicit money 2 villa, requirement court orders compensatory illicit money reachs Home Liu a person of extraordinary powers to already paid compensation, add up to more than 33.14 million HK dollar.
Actually, last year Liu Jiahao by uncover, but newest the corrupt corrupt number that find out, compared with the 1.795 million HK dollar that announced last year, increased ten times actually. Come 6 years, year after year of amount of divert of Home Liu a person of extraordinary powers increases, from the 1.3 million HK dollar 2012, raise the 5.53 million HK dollar 2018.
Public data shows, liu Jiahao is 44 years old, join in from 2011 flavour 1000 since, make staff of this company core, ceng Ren flavour is chief inspector of 1000 China presiding finance affairs, joint-stock case accountant, in audit, finance affairs and commerce advisory respect has more than 15 years of experience. Last year on December 14 divert capital by exposure later, this flavour 1000 old official are unmade eventually.
And watch Liu Jiahao to hold a post instead the time of 1000 China nods flavour, just is bone soup door erupts eve.
Since the crisis of bone soup door 2011 later, flavour 1000 pull what the face passes a few years to struggle, eventually make up the deficits and get surpluses, but the declining tendency that still does not change sale growth to glide. Although large rat already was eradicated, but the 1000 danger alertness that play a side sign up for flavour to still did not remove. This once brilliant temporarily " the countryman plays a side " , whether hand in from inside and outside tired in break out of an encirclement?
A bowl of face opens a 800 much home store
Flavour 1000 playing a side is small shop of a Japan originally, founded to rebuke at Japanese a poetic name of China 1968 by heavy Guang Kezhao this, at first the seat is less than storefront 10 people. The whole world has many 850 store nowadays, among them Japan 77, chinese storefront amount 766.
Flavour the 1000 rise that play a side, result from journey of trade investigation group.
Panwei is born at Shanxi, 1988, after Shanxi reads high school, she goes to Hong Kong with parents. Be in flavour 1000 before pulling a face to introduce China, pan Wei ever was trafficker of a food. Although the business does bigger more, but the problem of buy or sell on credit that food commerce exists generally, let its financial standing face great pressure. When going to day to make an on-the-spot investigation, pan Wei discovered flavour inadvertently 1000 play a side, visited flavour again subsequently the 1000 factories that play a side. Standardization of the 1000 factories that play a side runs the flavour when those rate is very high, pan Wei shakes, think to there also is development space greatly in China, bought the dealership of this brand subsequently.
1996, flavour 1000 pull the first home store to be in Hong Kong practice, the business is hot. Subsequently, she laid vision outback market. The window that is in Shenzhen world, pan Wei peddles with go-cart of two circus wagon, open poineering brigade. In those days is in the winter, reeky bone Shang Xiang enrages 4 excessive, attracted countless deadbeat patronage very quickly, turnover breaks through 200 thousand yuan even in a week, sell 2000 bowls of above on average everyday. After Shenzhen is successful, pan Wei plans very quickly the first inn of Shanghai. In sea route of the Huaihe River on this Shanghai's busiest business street, used 3 months to call in only actually cost.
After this, flavour the road with the 1000 rapid and outspread open that play a side. Support standardization and industrialization are run, inn of 1000 the door that play a side count flavour 13 from 2003, dilate goes to 210 by 2007, sale also 130 million yuan from 2003, climb litre to 2007 391 million yuan of first half of the year.
On March 30, 2007, flavour the 1000 parent companies that play a side flavour 1000 China combine bourse in Hong Kong advocate board appear on the market. Flavour belongs to the star project of capital competition angle when the 1000 those that play a side, in recommending a course, it is to obtain more 192 times above quota subscribe, financing 250 million dollar.
2008, flavour 1000 China are chosen to be turnover by Forbes 1 billion dollar is the following " enterprise of 200 optimal Asias " one of. Pan Wei also is ascended at of the same age " a list of names posted up of plute of meal of introduced from the northern and western nationalities or from abroad embellish " head of a list of names posted up, continue to hold a title 4 times in after this Chan Shoufu of a list of names posted up, be called " China pulls face queen " .
Although heavy light is familial,offer taste bottom of boiling water of ground of 1000 China bowl, father weighs Guang Kezhao to hold the position of flavour all the time 1000 China blame carries out trustee, and in flavour 1000 China have partial share, but flavour 1000 China are independent operation all the time.
Up to 2010 the end of the year, flavour 1000 in China 27 86 cities, province opened 508 chain store, pan Wei begins to looking forward to " 5 years of 1000 inn " dream.
"Bone soup door " Bao Lei, market prise steeps fall
However, a crisis is sudden and to.
Depending on " authentic day type " " big bone boils boiling water " sell a site, flavour the 1000 prices that play a side do not poor, one times taller than line of Chinese style cover, the image of high-end foreign flavour was shaped in consumer heart. But in fact, this bowl of snow-white and delicious bone soup is not pig bone however boil make.
In July 2011, media coverage, 30 multivariate a bowl flavour 1000 play a side, soup bottom is to use soup pink, soup to expect modulation comes out, every bowls of cost only money of a few wool. Subsequently, flavour 1000 the response is made in government-owned net, admit soup bottom by condense fluid reductive and into.
Before this, flavour 1000 pulled a face to exaggerate calcic content of class status of heart of bone soup soup, its ad saying is, "The calcium of a bowl of soup pledges content is milk more 4 times, common flesh kind number is decuple " . In government-owned net, flavour a group of 1000 data that pull a face to return an authoritative orgnaization, "The capacity of a bowl of soup is 360 milliliter, the quantity that contain calcium is as high as 1600 milligram " . But classics media computation, the calcic content inside a bowl of soup should have 48.5 milligram only, both differs tremendous.
Suffer this message effect, flavour suffer a disastrous decline of image of the 1000 brands that play a side. Bone soup door erupts that day, flavour issues defeat 1000 share price are small 0.9% ; But after the message is confirmed, flavour 1000 share price mad have diarrhoea is more than, shrink of the short market prise that count day restrains 4.2 billion HK dollar. Pan Wei also leaves meal plute a list of names posted up head of a list of names posted up goes gradually gradually far. By November 2011, door of Shanghai The Ministry of Commerce and Industry returns pair of flavour 1000 be suspected of false and exaggerated calcic content giving out final conclusion, punish 200 thousand yuan.
Although sequel rebounds somewhat, but declining tendency of the 1000 whole that play a side receives flavour hard. Can go up in the outstanding achievement specification March 2012, 1000 respects represent ingredient, from " bone soup door " since incident, sell a state to still restore not completely. Look nevertheless from actual condition, convalescence is far in comparing an imagination, should grow.
Up to on March 20, 2019, 1000 China closing quotation signs up for flavour 2.25 HK dollar, relatively the share price 2008 is apical 14.7 HK dollar, already again and again cutting sb in two at the waist,
Outside investing Baidu, sell suffer a defeat
2017, 1000 China realize flavour turnover 2.332 billion yuan, drop compared to the same period 2% ; Gross profit is close 1.755 billion yuan, increase compared to the same period 2.5% ; Deficit 487 million yuan.
Of net to this gain substantially deficit, flavour 1000 outside stating the reason depends on investing Baidu, sell. Pan Wei of chairman of 1000 board of directorses represents ingredient, future will sell terrace outside investment no longer.
July 2015, flavour 1000 play a side in succession to investment sells 70 million dollar outside Baidu, have latter to be less than the equity of 10% , zhang side gain ever reached 746 million HK dollar for a time.
Be this investment, make flavour the 1000 outstanding achievement that play a side are great cases big fall.
The business income of 1000 was flavour 2016 2.379 billion yuan, relatively 2.545 billion yuan of 2015 dropped compared to the same period 6.5% , make the income of outback market dining room that gives priority to source of income of business Wu core be 2.229 billion yuan, drop compared to the same period 9.88% . Advocate business Wu each data not beautiful, profit of 1000 260.5% net grows flavour fetching all the more attention. The reason of fast growth of 1000 will net gain is attributed to flavour at that time what outside investing Baidu, sell is big did not change show profit.
2016 the beginning of the year, the Ceng Yi when Pan Wei accepts media to interview is spent special value China outside sell the market, "Sell outside contented is the demand with convenient and quick consumer, one of main essential factor that this kind of mode is market of Chinese future meal necessarily " .
Although had expected,go to China outside the malign competition position that sells an industry to still be in the allowance that burn money, the abroad in Pan comforts or was being underestimated sells the queasy rate of the industry.
2017, sell outside Baidu by hunger buy with 500 million dollar, and original estimate value sells to be 2 billion dollar outside Baidu, flavour 1000 also because of this deficit 935 million yuan, want to rely on investment to turn round outstanding achievement to glide the flavour of the situation 1000, still be detain fault after all treasure.
The outstanding achievement March 21, 2018 is met on, pan Wei makes known his position, the project sells such investment outside Baidu is not being narrated before redo is similar later, want the heart at the beginning of regression however, focusing advocate course of study.
Anabiosis muddy road
Data of 1000 China newest finance affairs shows flavour, up to on September 30, 2018, battalion of storefront of mainland area, Hong Kong area closes to glide respectively 6.3% , 6.9% , chain meal sale glides 2.3% , advocate business Wu growth is lack of power.
Although in recent years 1000 China carry flavor hard,adjust door inn to improve management condition, put up the shutters stops caustic, open new store synchronism to undertake, still fail to remedy the situation that overall outstanding achievement glides.
It is diversity is managed above all, begin from 2012, flavour 1000 roll out 10 much stature brands, the purpose brings new point of growth through different market fixed position, include high-end brand and song hill, upright brand is fond of much Tibet, Xi Wuwu to hide in, sweetmeats flax 10, flavour of carbonado of barbecue shop charcoal fire is arrogant, brand Tokyo feeds the masses to still wait. But reality is, their existence feels very low, do not have any action basically to the promotion of integral outstanding achievement.
Next, to reduce operation cost, flavour 1000 (China) door inn area from at the outset above of 150 square metre is contractible open 80 square metre to come to now the standard of shop of 120 square metre, still change general staff into pluralistic personnel, service quality drops directly. Because paper towel need is additional,collect fees again later, and suffer bad-mouth.
Since 2015, the 1000 battalion that play a side receive flavour appear to glide continuously, already from 2014 2.661 billion yuan when peak value, drop to 2.393 billion yuan of 2017. 2015-2017 year successive newspaper of 6 metaphase money shows, the 1000 battalion that play a side receive flavour to be added compared to the same period fast already " 6 drop repeatedly " .
For more and more captious to taste bud China consumer, flavour 1000 already moss-grown. Tentacle can reach outside sell, the new brand that sexual price compares taller Chinese style meal, ceaseless emerge in large numbers, nibble flavour 1000 once brought think the market of cooked wheaten food that be proud.
At this late hour, flavour inside the 1000 storefront that play a side sell a dot to remain " big bone boils boiling water 50 years " , nevertheless even if is in peak period, discharge of the guest inside inn also appears exiguous.
Brand ageing, competition is intense, flavour 1000 play a side before the road still bestrews bramble. To flavour 1000 for, still have break up dish opportunity?
Reference material:
" flavour 1000 play a side gigantic deficient 500 million, outstanding achievement glides, does this boiler sell a back outside this Baidu? " , new retail wisdom library
" flavour 1000 pull scandal of capital of divert exposing to the sun meal head is rich in former days betray by 10 aged official " , company of AI finance and economics
" battalion receives stanch 6 drop repeatedly, mad first half of the year set up shop, flavour 1000 pull a face to walk out of " to dark hour " ? " , join inside meal boss
