Zhang Hangying of reporter of field trip of business of the world network
This money newspaper makes a person disappointed again.
On March 20, beautiful graph is announced 2018 outstanding achievement, battalion receives 2.791 billion yuan, drop compared to the same period 37.8% ; Via adjusting net loss 879 million yuan.
Going up one year, cai Wensheng still shows beautiful graph president: Will overall 2018 profit, the target is market prise reachs 300 billion HK dollar. Things go contrary to one's wishes, this has been beautiful graph is successive the 5th year of deficit. On March 22, beautiful graph market prise is 16 billion HK dollar only.
Money newspaper shows, 2018 annual income falls to because smartphone business is small,basically be confused, but by Internet business of 26.3% add fast offsetted one part. The income of Internet is contributed from 16.7% add to 33.9% , beautiful picture company the small property company that transition orders with be being attached most importance to with Internet.
To stop caustic, mobile phone business still was abandoned"Beautiful graph 2016 can appear on the market, result of beautiful graph mobile phone cannot be done not have. " beautiful plan author holds CEO Wu Xinhong concurrently business of graph mobile phone was full of Ceng Duimei to expect.
According to beautiful picture company annual money newspaper showed 2017, the proportion that income of part of its intelligence hardware holds total battalion to close is 83% , and this data was achieved 2016 93% .
Data shows, 5 years, beautiful graph mobile phone rolls out more than 10 mobile phone in all, in all work off 3.5 million. Beautiful graph smartphone business rolled out a new machine only 2018, inside year all smartphone sales volume 720 thousand, insufficient 2017 the half of mobile phone sales volume.
In June 2018, beautiful graph released new machine " beautiful graph T9 "
Depend on beautiful Yan Gongneng, beautiful graph mobile phone ever held mobile phone market one part hilltop. But as camp of beautiful Yan Gongneng farther die, china for, the rise of the head brand such as OV, millet, beautiful graph mobile phone experienced switchback form glide.
To this, wu Xinhong admits is beautiful graph mobile phone it is to suffer a smartphone to the wave motion of big environment is affected and appear sales volume glides quickly, on the other hand, he also expresses, the body amount of business of mobile phone of beautiful still graph is too small, beautiful graph cannot reduce cost to cater to the price war that grow in intensity, mobile phone professional work is accordingly further deficit.
The hour that reached to accept or reject nowadays nevertheless. Beautiful graph says frankly, 2018 is a year when be full of a challenge, record deficit 1.2 billion yuan. And this among them, only smartphone and business of electronic business affairs part deficit 500 million with 200 million. This part business will be in 2019 before shut completely.
2018, beautiful graph had begun " thin body " stop caustic. Will stop Wu of business of cable of United States makeup last year in November, the United States Wu of makeup cable business awards the affiliated company TryTry of temple library operation. Still award millet operation beautiful graph mobile phone, graph mobile phone will be in the beauty that with millet collaboration rolls out to be rolled out 6.7 months or so this year.
Is frequency of circuit congested nearsightedness an outlet?Cut intelligent hardware and business of electronic business affairs, the resource focusing that beautiful graph hopes to will be released " the United States and socialization " the strategy.
This one target will put forward in August last year hind, beautiful picture beautiful show regards beautiful graph as the product that the first also is the most general quantity, also will upgrade in the round by a gregarious tool for gregarious platform. Beautiful show of beautiful last year in September picture is on home page line the gregarious platform of picture and video, this is considered as the line on beautiful picture beautiful show 10 years to come the biggest correcting.
In money newspaper, beautiful picture company states gregarious battle obtains significant progress slightly, the lunar vivid user with beautiful show of beautiful in December 2018 picture counts 51% for gregarious user; Of photograph and video content the page browses a quantity that month about 8 billion.
Nevertheless, as the product that grows exclusively in user data side, lunar vivid user was beautiful picture beautiful show 2018 117 million, grow 0.3% only than 2017. The resource that compares pour into of Yu Meitu place tilts, beautiful graph leaves should do " the Instagram that should do China " still very long way wants.
In addition, the United States is patted outside regarding beautiful graph as beautiful show, bear the weight of one of products of another gregarious strategy of beautiful picture company, it is more right the platform of nearsightedness frequency socialization that mark shakes sound, deft hand.
Nevertheless, the United States sends the lunar vivid user 2018 for 38.94 million, appear of more than 60% glide.
Although Internet business growth was touched 2018,developed one part deficit. But business of this part Internet basically also comes from the growth at online ad business, and income of Internet appreciation business fell compared to the same period however 26.2% reach 336 million yuan.
Service of appreciation of Internet of beautiful picture company basically includes to sell fictitious stage property on beautiful graph direct seeding. Beautiful picture company says, the fall of this part income, main because coordinate local office temporarily out of service brings about amount of user paying fee to decrease. End on December 31, 2018, pay cost every months on average the user by last year the corresponding period 313571 people drop 137393.
The lunar vivid user with beautiful picture beautiful show achieved the history in Feburary 2019 new be as high as 119.2 million. However, shake lunar vivid user of sound to had exceeded 500 million, its are abroad business Tiktok business still overseas is outspread, this is a bigger discharge pool.
Face more intense competition not only, as gregarious as all video platform is same, superintend the variable that becoming beautiful graph to expand cannot be ignored on social professional work. After experience superintends a branch to talk about for many times, beautiful graph can choose ceaseless on product content come to a standstill and drop back only, and the addition of the shrink that this also brought Internet appreciation service revenue and cost of content examine and verify.
Although circuit is crowded, be full of superintend wait for not certain factor, the determination that beautiful graph enters video socialization field still intense. On March 20 on outstanding achievement news briefing, beautiful plan author holds CEO Wu Xinhong concurrently to express to want focusing nearsightedness frequency, existing product comprehensive nearsightedness frequency is turned.
