In March 2008 portion, jiangsu Changzhou has an entrepreneur to look for us. This entrepreneur is to make building make one's fortune, there are 4 companies now, the company of equipment of a company of company of a construction, an estate development, construction that rent and a free market of agricultural products. The trade that he pursues is very traditional industry.
The end that seeks us is to help him have a look at him to give management the equity drive of layer and design of core backbone employee plan is no good all right. Generally speaking, the entrepreneur that looks for us to design plan to perhaps helping program of examine and verify is the course that has listened to me, recognize our concept, just find us. We ask the first his problem is certainly: "Why should you make equity drive. " he replies: "Teacher, do not do now washed-up! " ask: "This word how tell? " he explains, when doing poineering work first he does not have how many money, if work with other employer,follow the brother that he does, yearly salary may be earned in place 150 thousand yuan, but he can give 100 thousand yuan the left and right sides only. Because brother take him, feel to follow him to work have an outlook, because this was accepted. And when doing poineering work, he attends a meeting to ask everybody wants to have master sense of responsibility, master sense of responsibility of everybody really very strong also, everybody regards him as the host of the enterprise.
He says then, his enterprise is in place now already count as one of the best. His brother can be earned one year possibly then in other employer 200 thousand ～ 250 thousand yuan, what he gives is 300 thousand ～ 350 thousand person. This classmate still calculates really actually pretty good, will owe brother at the outset then quite slowly returned go back. But he says: "Teacher, below the case that sends money more now, I had felt embarrassed ask they want to have master mind! " I ask him: "Why? Send at the outset you ask everybody has master sense of responsibility when money is little, is hair money much now why to feel embarrassed instead asked? " he explains to me: "At the outset although the money that I give them is little, but the money that I take every year in past home is fewer, besides basic living cost, I used majority profit at enterprise reappearance to exhibit. They take me, feel the development of company future has those who had compared to anticipate, because this is willing,follow my doing. Now, although my everybody may give 50 thousand ～ one many year 100 thousand yuan, but the money that I take every year from company past home is millions of yuan, very consummate ten million yuan, at this moment I ask they want to have master spirit, responsible feeling again, I feel me in dinkum flicker they earn money for me, this cannot pass to close in my heart! But I hope they regard themselves as really the host of the company, can turn them into host only accordingly. Can turn them into host only accordingly..
This case gave us very big inspiration: The enterprise is accomplished finally is to rely on a person to move, the health that accordingly the enterprise wants to be able to last develops, must have active drive to handler. And traditional incentive method is accomplished hard, chinese entrepreneur is initiative get on look focusing to equity drive. This is to originate the requirement that the enterprise fulfils, is academic group how understand this problem?
In November 1998, the 8 countries that hold in French Lyons (beautiful, flower, law, heart, day) on conference of economic management research, experts reach a consensus: Basically depend on to the drive of handler the following 3 element:
● belief;
● mentation;
● interest.
Belief is the problem of viewpoint of value, be opposite the action in manpower capital drive is important undoubtedly, in a few enterprises, the boss has given husband enough much money, enough much stock, but still do not leave husband, the viewpoint of value of the viewpoint of value that a very main reason is handler and boss produces conflict.
What mentation points to is the underlying demand in handler whether get satisfaction. As handler, work for the boss, but he also has independent moral quality, whether does the boss respect him? On the platform that his professional career plans to be offerred in the boss whether come true? Do all the time in the company, whether does he have safe feeling to future? Belief and mentation are mixed to tarry, drive it is very important to attract handler, representing the demand with underlying handler whether get satisfaction.
If one is in charge of a Confucian school of idealist philosophy of the Song and Ming Dynasties or the scholar that head force to analyse these 3 element, they can think these two element are the most important certainly. But reach of 3 element conclusion basically is economist, the word that uses me will tell, economist people it is to compare " common " , the company administers be born out of at economics, because this myself also is,compare " common " . We think, belief and mentation really very important, but they are belonged to perfect, basic function, those who belong to provide timely help is " interest " this element. Accordingly, from the point of economics and the angle that the company administers, have active drive to handler, it is the interest that should balance good boss and handler above all, solve belief and mentation problem again on this foundation, such ability can have active drive to handler.
From the point of the practice inside global limits, in applying an interest to move the way of handler enthusiasm, equity drive is the most significant incentive step.
