Yesterday, media coverage says, "Wide report sows drama to give new regulation again in the light of the net, adjusting control is all ancient costume drama, cover knight-errant, black unreal, history, myth, pass through, the type such as biography, Gong Dou " , point out " had gone up of the line exit home page, did not go up of the line cannot go up " , and just Guan Xuan decides archives " legend of new white a polite form of address for a young woman " also be oppugned " suffer new rule to affect, defer on line " .
Now afternoon, rich of this media hair expresses " heat sows drama " east palace " " lean on Tian Tulong to write down " " ostentatious " already all was broadcasted solely the website removes next commendation, home page of website of 5 big video also has done not have drama of any an ancient costume to recommend " . Notable is, pursue medium in network cut, "Because,basically be Gong Dou adjusting control carries out strength each first quarter insufficient, the 2nd quarter should be carried out strictly " view, before also allowing two months " Gong Dou drama " order sb to do sth within a certain time causes attention again.
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Result of its predestined relationship on January 25, palace of Beijing daily dispatch fights the negative effect of drama, subsequently the netizen explodes makings " 5 TV stations are received ban the announcement that broadcasts Gong Dou drama, and already by urgent make stop " . This says demit is in after causing a heat to discuss, did not raise too great storm it seems that, the market upsurge that ancient costume drama lifts is not decreased, " know to deny " " small female flower is not abandoned " " east palace " etc is to rank front row of sheet of each a list of names posted up more.
Nowadays, the net is passed " the net sows new rule " will raid again, just bright before long ancient costume drama is immersed in again " swaying in the midst of a raging storm " in, and this net sows new rule is to be in more before " ancient costume order sb to do sth within a certain time " on the foundation again hasten is close, still block up it seems that went up in former days " the network seeks to live on " road, market of ancient costume drama what course to follow?
Exceed Q1 of drama of 9 ancient costume to send force centrally,
Discharge, heat holds an upland
Ancient costume drama is behaved in the whole with medium last year market, more resembling is the shooting star that the instant in the sky has delimited, the ray is dazzling survive however rate is not high. Now year first quarter, "Executive strength is insufficient " each broadcast platform was to bring more " Indian summer of ancient costume drama " : " know to deny " " small female flower is not abandoned " " east palace " " alone Gu empress " wait for much department theatrical work strong hair force, get run the market.
Judge a work or heat of a trend, data often is the strongest proof. Newest and public data shows, up to now, be in this year defend inspect and the ancient costume drama that video website broadcasts amounts to 9. On the amount, with the corresponding period kept balance basically last year, even hopeful is surmounted last year; On heat contribution, although report of current field of Q1 drama market has not appear, but from the Duobugu that has broadcasted the effect that hold theatrical work looks, market temperature more get the better of last year.
With was in Feburary exemple, yu Zhengxin drama " bright lanthanum is passed " take the lead in opening the market, although no matter this drama is public praise, still be the market transmission strength is far not as good as " before make " " Yan Xi strategy " , but its give for market tribute 6.2 billion broadcast a quantity (cat eye beforehand appraise) , and the head of market of Q1 net drama is gigantic last year make " blaze is cantabile " " alone Gu the world " , mix in market temperature broadcast a quantity to go up to keep balance basically, reach the level of head big play.
Back-to-back, tecent video broadcasts " alone Gu empress " with actor cruel advocate the Gu Yan play that turn " east palace " , mix in market temperature sow level of to the limit of one's capacity results is quite much. " east palace " it is to become more amount to is not much 2019 " a dark horse " net red drama, # east recreation director bestows favor on the multinomial topic such as lovely # of female goose of male # of broken bits of Yin of Li Cheng of powdery # , # , # to be supported to heat up search to small gain by the netizen, and community of its word of small Bo Chao ever also was in twice in a week " exceed instead " " town fetch " , the king that becomes brief topic -- heat sees one spot.
Not only such, broadcast in network platform together, and back defends the Gu Yan theatrical work that inspects platform " small female flower is not abandoned " He Xianxia drama " ostentatious " , also gain considerable success. End before receiving an official, " small female flower is not abandoned " highest heat value achieves the history 9582, entire network broadcasts a quantity beforehand appraise is in 12.59 billion (cat eye data) ; " ostentatious " highest heat is worth the history is in 7887, love is strange art beforehand appraise broadcasts a quantity to exceed 5.3 billion.
In light of whole, the ancient costume drama that Q1 quarter broadcasts this year, no matter be,broadcast heat to go up, gained considerable success; On subject matter type, the anthology of ancient costume drama that Q1 quarter broadcasts, it is with ancient costume character affection is given priority to as before, a person adept in martial arts and given to chivalrous conduct of black unreal, celestial being kind although ancient costume subject matter is contributed somewhat as before, but its whole broadcasts the circumstance is inferior to anticipating apparently.
"The Song Dynasty, bright " two face are bestowed favor on newly into the market,
Is ancient costume drama greeted change period?
The market is chased after held nature in both hands to cause subject matter hot. Recently, information rumor promotes those who present as leading role to act the leading role by Shang Wei, Zhu Yawen, Zhang Yi " big Ming Huangfei " will land Hunan to defend at Q2 period inspect. Media ever guessed before, if the message is belonged to solid and can successful " go up star " gold archives, this drama defends the Hunan that receive a baton extremely likely inspect in what sow " because encounter you " , in April the last ten-day of a month broadcasts. Just look nowadays, still have variable it seems that.
Actually base oneself upon the market of ancient costume drama this year, its are created in content and the breakthrough on subject matter type is worth affirmation. Quarter of such as Q1 broadcasts " government-owned announce couple " those who decide affection make " know to deny " , the perspective clear alignment is in the feudal society period that with Song Chaoguan Huan Jiating is setting. From the point of innovation level, come this is the amount to in work of creation of drama of a movie and TV is not much " Song Chao " story; 2 come, noonday sunshine advocate hit " familial " concept more resembling is the wording and purpose of what one writes of earlier period Cao Xueqin " red Lou Meng " , the Gao Ke of conception sees one spot.
Besides, wait for in sowing drama " word of big Song Gong " " Gu city is shut " and " crane cry Hua Ting " also be with " Song Chao " the history is setting, on subject matter, or advocate dozen " big female advocate " grow history, or with " tactics " , " palace changes " to create core, the intent is made give a pair complete " Song Gongyu time " system.
With " Ming Dynasty " the movie and TV that is historical setting creates work, also will become next market of ancient costume drama broadcasts mediumly the mainstream. Shang Wei, Zhu Yawen presents as leading role to act the leading role " big Ming Huangfei " broadcast near, zhang Ziyi, Zhou Yi surrounds a main actor " course of study of feng4huang2 of the Supreme Being " performing from beginning to end " the person is absent all corners of the country, the fokelore that all corners of the country has it " , joyous luck new theatrical work " under bright and beautiful garment " already came out last year the message that kill blueness, broadcast can be expected soon.
Be worth what carry is, in this one numerous wait for in sowing ancient costume drama, no matter not difficult discovery is from the ordinary members of theatrical troupe that make, still be subject matter style will look, increased than in former years " massiness feels " . Be like " big Ming Huangfei " invite not only ever had made " big bright dynasty 1566 " Zhang Li's director holds the position of supervise the manufacture of, one of numerous main actors are like Shang Wei, Zhu Yawen, Zhang Yi to promote, also have weight quite in recreational group; " course of study of feng4huang2 of the Supreme Being " " word of big Song Gong " circumstance criterion and " big Ming Huangfei " in the main similar, it is go up to expend scheming quite with the ordinary members of theatrical troupe that make in cast.
And be similar to " Gu city is shut " such slanting the ancient costume that the male turns subject matter is gigantic make, it is provide more on subject matter " massiness feels " , make deflection to the utmost namely at the history the big play wind of drama model; " crane cry Hua Ting " although be subject matter of built on stilts, but its advocate hit tactics style, have quite current " Lang Ya a list of names posted up " wind.
From whole the agitation that watch opera looks, of market of ancient costume drama change period it is nearly already before, the innovation on subject matter and content is worth affirmation. But the problem is, before the policy that tightens in hasten, ancient costume drama whether successful " broadcast " it is the hardest as before, most one of problems of core.
The net sows new rule to raid,
Does the network seek to live on does road meet with " encircle and suppress " ?
Actually, be in early 2011, wide report total bureau ever was opposite pass through subject matter and Gong Dou subject matter are released " order sb to do sth within a certain time " . Drama passes through later " disappeared defend inspect a screen " , but what video website rolls out is self-restrained this kind of work still theres is no lack of on net drama, such as is close of two years of conflagration " Shuang Shichong the wife of a prince " wait; Palace fought drama to greet small height, " discriminate is passed " etc is to become more make classically.
And be in in last few years, policy of ancient costume drama is superintended one step by step hasten is close, the historical scum of Gong Dou drama, big ancient costume makes brought day price remuneration wait to be become " original sin " . With was 2018 exemple, although anthology of market head drama still is ancient costume gigantic make, but " if exemplary,pass " hold theatrical work after many twists and turns, Duobugu next wearing rectify and reform, also explained policy hasten is severe.
Defend inspect superintend force close, erupt what also bring ancient costume theatrical work to network platform greatly, especially " the stage turns net " aid the ancient costume upsurge that pushs, in fact, this kind of mode falls to also let a few high grade work come out really, brought the new likelihood that loses a TV station instead even.
When producer Yu Zheng is accepting media to interview, ever published to this " affirmative " view, he expresses " the strategy that delay happiness " going straight towards station network namely at the beginning synchronous and go, but later period is forced because of encountering a lot of and objective element instead network broadcasts -- but the copyright charge that its follow-up outputs obtained TV station reversely, and output to many countries " go to sea " the strategy, it is to facilitate the main reason that this drama is as high as 140% accrual.
" east palace " producer, Tang Deying inspects vice-president Li Huan, ever also affirmed when accepting a reporter to interview " turn by the stage net " broadcast means. He expresses, " east palace " sequel also will be greeted be defeated instead " defend inspect " likelihood, a few below banner of Ju Tangde movie and TV new work also will meet in video website and audience. Look in Li Huan, broadcast agency is not a key, the key depended on whether be being outputted for the audience " good content " .
And if will look from the trend of Q1, will receive large area 2019 " turn by the stage net " work of ancient costume drama. Also do not eliminate to be able to appear among this " renown ordinary members of theatrical troupe + film actor " the ancient costume of the battle array is gigantic make, such as Zhang Ziyi acts the leading role " course of study of feng4huang2 of the Supreme Being " , Yang Wenjun hold guide " crane cry Hua Ting " etc. Short-term in light of, such " change " can give probably piece square or platform just brings huge deficit; But from long term in light of the battle array, this kind " by net revolving stage " , the mode of retrorse output, hopeful makes market main trend.
It is nowadays only, the net passes a net to sow the issuance of new rule, breaking ancient costume drama it seems that " the network seeks to live on " fond dream, the collective hasten of station network policy falls closely, ancient costume drama especially of Gong Dou drama " life and death robs " coming, and how spend this live the crisis, still remain it seems that dug, exclusive and hopeful is probably, the net passes what tag in new rule " in June " time node.
