Editor's note: The article comes from hunt cloud net, why does the author abandon cure.
Today, whole society is discussing and examine the Internet tycoon use to user data. It is early 10 years ago, a lot of people begin allergy to track user privacy to realize essence of life to allow the operation that advertisement puts in. In those days, the browser offerred " do not track " option, provide protection of one key privacy for the user.
Notable is, this is not to say the user won't get ad, pure it is screen drops essence of life to put advertisement on relevant technology definitely. Choice " do not track " hind, the website will analyse user action no longer, won't offer essence of life to put in advertisement definitely thereby.
This function died.
"Do not track " the function is early a few years ago trashy. The apple removes this one option at moving in the Safari that carried from Mac and IOS this year in Feburary, indicate a consumer and network advertisement put in the die out that last man nods mutual understanding between business.
World-Wide-Web is allied (W3C board) those who protect netizen privacy devote oneself to to trail protective working party below the banner after moving 8 years, namely this year on January 17, formal declaration is disbanded. Safari 12.1 version wrote in newer specification Feburary: Do not track a function " expire " . With the word accurate to your person sad.
In October 2018, before working party is disbanded, this are discussed how to be described in open mail " do not track " functional failure. A few after discussing, such final version writing go to:
"... should expand the function did not get applied extensively, bring about cannot be further development seeks enough support. The client side, tripartite and whole Internet ecosystem do not plan to support this function. The client side, tripartite and whole Internet ecosystem do not plan to support this function..
The member of working party is cast by firm of advertisement practitioner guild, old ad, advertisement send platform, privacy to protect organization, government and browser to make business composition. Statement can be the responsibility of a failure to pull him group to go up personally. According to conference record, this group is in 2011-2013 year close together negotiation crosses, also had not organized a plenary session again after 2013.
Previous, everybody thinks the existence of this working party means advertising to devote into the ego standard of online privacy domain actively. Result " do not track " it is a paper tiger that does not have a tooth only. Foundation of forward position of W3C board electron comments on to this on behalf of Alan Toner: "Destroying the kind with a best career is to be devoted into actively among them. "Destroying the kind with a best career is to be devoted into actively among them..
Still have acider. Malic spokesman moves immediately after W3C working group disbands in the light of the company except " do not track " functional explanation is such: The browser setting that tracks a system to differ through every user and feature will label divisional user, lend this antagonism advertisement intercept. If open this function, advertisement platform can label through this feature this browser.
Bolt privacy is ensured
Do not track commission of trade of Yu Lianbang of functional be born out of " do not dial " policy. This policy allows consumer to reject everything to market a phone through registering all number to relevant orgnaization. Promote a company to cannot store in the database these number. (" do not dial " policy also failed, because only the company with abide by abide by the law discipline just can abide by this requirement, dozen of company that those who harass a telephone call basically is ignore law and discipline and the cheater that break the law with respect to the plan originally. )
Original, "Do not track " the function also is to plan to adopt register make. 2009, privacy fighter Chris Soghoian and Sid Stamm designed plug-in unit of a red fox, join in the metadata that this plug-in unit can give a server in the browser " do not track " label. If user open do not track a function, so data mark is 1, it is without open 0. Very simple. Although the server at that time has not caught up with the pace of regulations system, these are technical nevertheless detail can be adjusted slowly.
In be like red fox browser such, do not track a function to be designed a simple pushbutton.
This compendious plan is held in both hands by heat. All mainstream browsers inside a few years added this function. The Stamm that now is associate professor of Rose-Hulman technology college thinks his label function is equivalent to " make an user direct cry piece ' hey, I do not like to be tracked! ' " he develops this plug-in unit together with Soghoian in those days, they feel " people did not realize information of how many user is collected to rise after all. They feel " people did not realize information of how many user is collected to rise after all..
Stamm and Soghoian became Russia to strap ridge state senator now bosom of collect favour · is special (the Democratic Party) privacy and digital safety are advisory. They participated in privacy to protect organization and digital security be opposite in the engineer " do not track " functional proposal. 2011, federal trade commission plans to offer to let it seems that " do not track " the function adds from the browser the function becomes industry standard to need some functions. W3C organized a working party how to let in order to consider " do not track " become the level that is accepted generally to serve as industry standard to carry out fulfil.
Show Arvind Narayanan of Princeton college associate professor to had been participated in " do not track " standardization group, he expresses in a mail, the likelihood of federal legislation drew advertisement practitioner. Once affirm,won't have legislation to this, "Expatiatory negotiation becomes advantageous to ad industry rise. These negotiation innovation give a kind of false appearance that shares ego standard actively, such false appearance makes legislation normative appear redundant. Such false appearance makes legislation normative appear redundant..
The opportunity was missed so. No matter be gregarious network or the company of science and technology that pass advertisement gain,want to avoid as far as possible " do not track " function. Content promulgator is done not have so the user that wants this technology to protect visit website, advertiser also does not have interest to privacy protection.
Play chess dot depends on a significant gain " do not track " be not this after all namely the choice of those. This is can the option of switch, looking is binary and contrary. But if the user knows this function far from,exist, so introduced the 3rd kind of condition: Still do not have a decision. If the user did not discover this function, browser or acquiesce is shut " do not track " , or presses a root not to send this label.
Microsoft decides I.E. Browser acquiesce open " do not track " , make ad business more repellent this function.
Microsoft stood. 2012, microsoft decides I.E. Of the browser " do not track " set is acquiescent open. This is the good thing that protects privacy, give I.E eventually. The user surpasses the character of Gu Ge Chrome.
The company that has entered advertisement modes of life and relation to their environment has a lot of reason to be opposite originally " do not track " the function holds enmity, " do not track " the set of functional acquiesce open is in namely simply direct menace them. Aqfer author, online advertising is great Dan Jaye comments on fellow so: "Microsoft ' do not track ' the function regards as of sale tool that rises momently, this function lost moral commanding elevation. This function lost moral commanding elevation..
Sam Tingleff of official of presiding science and technology expresses lab of technology of interactive advertisement bureau, advertising practitioner objects " do not track " functional reason still has, because this function is too simple,be. User can switch is all the guest of all below this browser webpage makes advertisement track, is not a blacker-than-black list Bai Ming is odd of such have a definite object in view track in the light of certain webpage switch. The working party of W3C also undertook to this problem a lot of discuss.
Because lack legislation and industry standard, microsoft nerve is big regard it as sale tool (rolled acquiescent option to be in 2015 again next shut " do not track " ) , of W3C working party be without progress. Final, "Do not track " option became the paper tiger that is without effectiveness. Narayanan says, he looked clear 2013, "Do not track " the function failed. The user still does not have the perception that savor is traced, "Do not track " the function failed.
Advertisement intercept armament race
The user does not have law choice, american government orgnaization is not superintended, did the spring that ad industry expects arrive eventually? This but not certain.
Although be in " do not track " the function still is in when, user information is tracked and essence of life puts in advertisement to run rampant definitely exorbitant degree. Mainstream content website may have on the side of a news 70 long-range Java that 100 independence run or dog picture, do so that page of content of a character runs the program that has a few byte, bring about a browser to get stuck so that be no good.
Although do not read the conference report of W3C special working group, the person that does not know webpage code can notice its change. The meeting after buying bit of what thing is chased after for ages by relevant product advertisement, a simple webpage cannot be opened a long time. The person that does not know relevant technique also knows, they did not agree to be tracked. This is the very bad experience that browse.
Subsequently and those who come is advertisement screen implement rise abruptly. Advertisement screen implement block the way tracks code, let them cannot to load, promotion browses speed, let track at the same time just cannot get user feature, then, cannot cross a website to track an user.
PageFair goes out in the light of the relevant report middle finger 2016, the Internet user of 11% is in the whole world to go up somehow use advertisement screen implement, advertisement screen implement the user grows every year with the speed of 30% . (for instance wide the AdBlock Plus that gets dispute, the advertisement that this software allows big advertiser to spend Qian Lairang to satisfy a requirement partly bypasses screen system. )
Although advertising gain is damaged, a few long-term practitioner however not the choice of blame user. Jaye says, "Because bad user experience chose screen,great majority person is implement. " this is the bitter water that him advertising brews, the Sam Tingleff of lab of technology of interactive advertisement bureau also approbates this: "We think, great majority chooses advertisement screen implement the user is to promote their experience that browse, we support an user completely such choice. We support an user completely such choice..
As advertisement screen implement rise abruptly, network of a few ad is passed detect browser feature, run Java code to create the unique feature that gives a kind to they can identify and be tracked in the become silent on user facilities. Research project " Am I Unique " use offer the analysis that is based on this: This project the value that through detecting browser feature figures you track business to advertisement.
Jaye says he also is forced so that installed AdBlock Plus 2018, not be for block the way advertisement perhaps is tracked, break down to prevent Chrome browser however. The website that he discovers to he often is browsed has a lot of to absorb that to associate with an old JavaScript function the data of jotter gyroscope, this meeting help tracks a website to label he. And the browser is gotten associate the process of gyroscope information has Bug, can bring about a browser to break down.
Fall in such environment namely, the apple thinks " do not track " can make potential mark item. Had open of user of one fraction Safari only " do not track " , this means them to this is different from popular feature. Apple says so in a statement: "Mark is the setting that can be detected through getting an equipment will try to track it. Because ' do not track ' it is a visible to the webpage setting project, so it can be used to mark. So it can be used to mark..
Narayanan is in a series of pushing write in article, this information lets track a network to track distinctive browser or user more likely, although the victim is done not have so much, but enough still let an apple shut this function.
The apple tracks protection in the number (ITP) build for IOS and MacOS ceaselessly below the column trace program instead, prevent ad network to track the attempt of the user. Mozilla is in red fox browser is medium also made similar effort. The word of Gu Ge Chrome, commercial pattern of Gu Ge is advertisement drive.
Everybody was defeated
The loser of this armament race is content promulgator and their potential reader. Choose advertisement screen as more person implement, the advertisement income of content promulgator decreases accordingly, cut down the member of persons employed then, close down, the content that the reader can see is less and less, investigate reporter content in recent years because,decreasing is this. Promulgator of a few content or courteous or arbitrary screen open advertisement screen implement reader. Screen of a few advertisement implement roll out then turn over advertisement screen instead implement, a kind of loop spreads out at this point.
Only funds spends one fraction advertisement to allow to put in advertisement to go up in essence of life. Jaye says essence of life allows to put in advertisement to be able to allow to put in than be not essence of life much fiercer, differ on the effect decuple have. Jaye thinks, if tracking a respect to offer option to the user, gu Ge, facial book, yamaxun these are not so rely on tripartite advertisement and the tycoon that cross platform to track to be met dictate advertisement market, the content that brings about Internet to go up to be released by advertisement support is less and less.
Clearly, the website that tracks advertising user to be visited to them through technical measure screen does not have what advantage. EFF ground Toner says: "The person that advertisement puts in should be not relied on track implementation essence to put in definitely. " whole industry expenditure is too much energy is being tracked on, never had considered other program.
Jaye support passes a data droit to return an user, realize user choice. Add intimate letter land through using advanced maths skill, is not to track with label, will watch ad whether essence of life allows to put in. As a whole, he states the market that does not have technical middleman will be more healthy: "How should be we returned is so the sort of ad business mixed of the client interact directly? "How should be we returned is so the sort of ad business mixed of the client interact directly??
Original " do not track " Stamm of the person that create thinks this situation is very scandalous now. Ad industry rejects to be the same as " do not track " the function cooperates, them the situation with worse be involved in. He says, "If everybody sits to communicate well with consumer, the thing will be good much. The thing will be good much..
The Sam Tingleff of lab of technology of interactive advertisement bureau also conveyed same expectation: "Through cooperating -- the collaboration that browser and mobile terminal operating system are the same as media industry -- will promote an user the experience, assure more and free content and service, make Internet opener more valuable. Make Internet opener more valuable..
"Do not track " failure brought a series of rigid government standards. This can expect completely, the industry is not willing to choose eclectic plan to be intervened by the government then. The average data that the European Union began to execute in March 2018 protects byelaw (GDPR) , this is not to solve " do not track " failure, track the website of the user to be aimed at a large number of become silent however.
GDPR support punishs executive exposure and choice open clause again, arm the privacy that had an user. Data protection orgnaization of France was stemmed from this year in January " devoid diaphaneity, lack is sufficient user of information, lack makes advertisement agree clearly to the guest " , imposed the penalty of 50 million euro to Gu Ge. Toner says us " this ability just begins. " he expresses, GDPR supplied sufficient legal weapon to citizen and privacy protection orgnaization, a lot of more current in the light of Yamaxun, Gu Ge, get flower, of facial book, Gu Ge complain in undertaking.
The California also passed the privacy that is aimed at tycoons of California science and technology to protect proposed law, will be in 2020 become effective. In confederative level, american legislation also enacts relevant proposed law in the consideration with superintendency orgnaization.
Assemblyman of Huai Dengcan of collect favour · protected his consumer data in November 2018 act draft is between Tong Chai pass round for perusal. This act asks to establish similar most begin " do not track " register a mechanism. This act will fall, the company can choose to provide the content that is based on subscription paying fee, and the client that cannot reject to track a function to shut provides a service, price paying fee should not exceed place losing profit.
The government has governmental regulations, the market has also the choice of the market. As advertisement income decrease, choice of promulgator of a lot of content provides content paying fee and not be to track ad. Partial company successful transition.
"Do not track " the means that the function tries to express desire through giving an user, offer an eclectic solution. After eclectic plan fails, ad business can face superintendency branch only intervene (come the border that the standard tracks legally) with advertisement screen technology (such everybody won't win) . As the user more and more captious, advertiser and content release this to also be met more and more the privacy that chooses to respect an user.
