The Pinterest that begins to say to want to appear on the market from 2017 released book of raise capital by floating shares, integral outstanding achievement grows steadily, but still did not realize gain.
Pinterest 2018 year battalion closes for 756 million dollar, relatively grew 60% 2017, deficit is 63 million dollar, relatively the 130 million dollar 2017 closes considerably narrow. Be in according to Pinterest the view in book of raise capital by floating shares, it 2018 the fourth quarter realized gain, but can't spread out the deficit of before making the same score 3 quarters.
In user respect, pinterest 2018 year lunar vivid user exceeds 265 million, relatively grew 23% 2017. Differentiate by user origin area, average 2018 the income that every American user brings to Pinterest is 9.04 dollars, relatively grew 47% 2017, average the income that every international user brings to Pinterest is 0.25 dollars, relatively grew 22% 2017.
Pinterest rolled out the earliest product 2009, fixed position is picture socialization website all the time. After beginning to commercialize 2014, compete to avoid to form the front with Facebook, pinterest him de-emphasis social function, in book of raise capital by floating shares it is him appearance to have the economic tool of rich media function, hope to be had more and more " shopping sex " .
Pinterest basically relies on advertisement to make money at present, major advertisement advocate come from consumption and retail industry. This and its user uses a habit to concern, the user basically discovers new merchandise or brand with it.
Such user habit is the user that Pinterest gives priority to with the female rear group. According to book of raise capital by floating shares, there is 2/3 in the user of Pinterest is a female, the user that there is 80% in the United States is the woman that has the child, the age of these females is in 18-64 year old between. This kind of user formed Pinterest to bring fair advertisement value.
On the other hand, the user of Pinterest is to pass Google and Facebook account to be landed directly more, when respect of accredit of occurrence account of these two companies when altering, the user growth that can give Pinterest brings adverse effect directly.
The operating system that Pinterest still depends on Google, Microsoft and apple to offer or browser come operation business, change the function related to advertisement when these platform, when be like advertisement intercept, the advertisement income that also can give Pinterest directly brings adverse effect. The apple was in 2017 line of Safari browser before last intelligence dogs precautionary function, with will prevent tripartite platform to track user behavior, this kind of technology will restrain the data of Pinterest to gather capability.
Like all Internet companies that provide content service, pinterest also is faced with content to superintend brought risk. This year in Feburary, be censured extensively to be put when transmission returns vaccinal content in Internet platform, pinterest is sealed directly banned all related to vaccine search keywords inside the station, censure in order to avoid public opinion.
In the company of American science and technology that appears on the market this year in preparation, the deficit situation of Pinterest is far not be the poorest. Compare the Snap that appeared on the market 2017, the growth of Pinterest also is not the fastest. Snap 2017 year income is added fast for 597% , but user quantity is in glide. Barrett Daniels of partner of office of De Qin accountant expresses, having remarkable growth is meddlesome, can let a person shine at the moment when IPO at least.
Revive capital author Kathleen Smith thinks, pinterest is facing the competitive pressure that comes from Facebook as Snap, invest people to should consider this kind of competition is minatory.
Topic figure: JeepersMediaonVisualhunt.com
