Beautiful, cygnet, square too, the after service of the famous old brand such as Xi Menzi all exists " ailment great order " , misdirect is promoted wait for behavior
Why does firm predestined relationship acquiesce in maintenance business to offer variety " appreciation serves "
The random elephant in home appliance after service lets consumer headache all the time unceasingly, this one problem is in 15 evening parties of 3 · suffer CCTV once more this year exposure. The CCTV this year in 15 evening parties of 3 · , those who include the United States, cygnet, square too, the after service of many famous old brands such as Xi Menzi by exposure, exist the action that great order, misdirect promotes an ailment to destroy home appliance product to be maintained again of purpose even. A less known and inferior brand that because these after service business are not consumer,searchs on the net casually army, and all makes an appointment with accredit by autographs of these place of home appliance company, because this invites customer,feel more impossible to defend effectively.
Plant to this nevertheless " say year after year, have year after year " trade difficult problem, the possibility that will see broken solution at present as before not quite. From be seen at present by the reaction of enterprise of exposure home appliance, basic it is inactive treat, just take punishment even the means of business of after service of engage by special arrangement of end an agreement finishs sth, take out without an enterprise almost can from go up at all the means that solves a problem. To this, when public figure of concerned law group is accepting Beijing youth to sign up for a reporter to interview, express, use condemnatory autograph to serve trader about even end an agreement, it is home appliance enterprise and oneself only the autograph restricts the action between cooperative business, did not compensate to be brought by losing consumer, he thinks this is a kind of method that home appliance enterprise changes a concept to turn his into the victim secretly nevertheless. He thinks, if want to solve the random elephant of home appliance after service really, break the accredit of engage by special arrangement that profit impact forms between home appliance enterprise and service business to make, unlock industry of home appliance after service thoroughly, ability raises the service level of this group course of study truly.
Exposure
"Say with him big have a problem, small accessary changed was over "
After service of home appliance of many old brand cheats even unconscious belt
The group that just completes the United States successfully and cygnet are amalgamative after big play, beautiful be in with cygnet CCTV 15 evening parties of 3 · by in pairs exposure. According to CCTV report, the home appliance of Xi'an Teng Hui of after service of washing machine of cygnet of area of bridge of Ba of responsible Xi'an city serves a company, the member that maintain is after the maintenance order with the slack washing machine in receiving an user home, be being known perfectly well is drainpipe damaged pretends to need to change however merely platen, original cost does not collect fees to 40 yuan maintenance be as high as 465 yuan however. Through " ailment heavies repair " , maintenance technician can take 200 multivariate deduct a percentage from a sum of money.
Besides cygnet, limited company of beautiful trade of Cheng Jinxi of business of after service of engage by special arrangement also at the same time by exposure, this company maintenance technician even speak bluntly, "Come out first goal receives fund namely, without other issue, receive fund namely. Receive fund namely..
The report of CCTV still shows, brand of domestic hutch report square too come to install staff when installing lampblack machine freely, still meet promote a kind to cry to the client " the treasure that prevent smoke " product, can obtain deduct a percentage from a sum of money accordingly. CCTV points out, the after service of engage by special arrangement of enterprise of a few home appliance maintains a center, all sorts of step high price can be used to promote fittings when installing new home appliance freely complementary material, earn deduct a percentage from a sum of money of high specified number, had become many engage by special arrangement to maintain the maneuver with customary center.
In addition, the phenomenon such as overhaul of the ailment when the high price when after existence makes work, the dot of after service of engage by special arrangement of Xi Menzi home appliance also is installed promotes needless fittings, maintenance, false maintenance. The maintenance technician speak bluntly of company of after service of electric equipment of mill of paper of trade of after service of Xi Menzi engage by special arrangement, "Small bad, you can fool say big problem having a place, you say with him big have a problem, him small accessary changed not was over, you earn otherwise ghost money, you do maintenance, do not make money here, you make money where. You make money where..
Doubt
"Swing boiler " serve trader to what do not rely on chart
Did home appliance enterprise also become a victim?
These calculate in consumer memory on the home appliance enterprise of old brand signs the after service trade that restricted these to cheat even unconscious belt however, make a person anxious also make a person interrogative already, these boast these are the home appliance enterprise of high-end brand at every turn, why cannot choose to rely on chart does the service business of a few cooperate?
In fact, the service trade that restricts besides the autograph does not rely on chart, these home appliance enterprises violate compasses operation to also be let by the reaction after exposure to serving trader consumer feels some are mysterious: These home appliance enterprises do not seek an account from oneself, however responsibility a head pushed service business body, perhaps be punished or end an agreement, solemned to turn oneself into the victim, and a bit did not consider how be explained to rights and interests by the consumer of enroach on.
Beautiful group was being published very quickly by exposure hind a statement, its emphasize above all in statement " beautiful, cygnet is having rigid administrative system to site of service of engage by special arrangement " , begin next " swing boiler " , say to be being served this by the engage by special arrangement of exposure site chaos collects fees the problem handles severity. But the compensation measure that the false to sufferring engage by special arrangement to serve trader service, customer that collects fees in disorder did not announce in statement. The public figure of department of group public relations that boreal blueness signs up for a reporter to interview the United States at this point subsequently, the other side also rejects farther response.
The statement of Xi Menzi home appliance releases tycoon of the home appliance that cross a state so that mix beautiful same fast, it is to express more " will remove instantly the cooperative agreement with experience trouble firm, reserve the right that investigates its law duty " , turned oneself into the victim that should engage in a lawsuit with service business directly, whats don't have however the view about fall victim consumer.
Boreal blueness signs up for a reporter to notice, be in by the response of enterprise of exposure home appliance in, punishment, end an agreement is served what business made statement by the engage by special arrangement of exposure " fixed format " , and secure a road to what the compensation of consumer does not say a single word to also make each brand. Trade public figure points out, before a few after service by exposure hind, enterprise of each home appliance also is means of this kind of response almost, but look in fact, the processing means of this kind of perfunctory passed a lot of years of random to the industry elephants at job of no help, "Annual exposure is returned year after year such, apparent they did not plan to solve a problem truly " !
Analysis
Want to assure to serve business economy interest
Acquiesce additional " appreciation serves "
"The affirmation that home appliance enterprise violates the autograph of compasses to served business to be broken about to appearing is ineluctability responsibility. " when Bao Chang of Qiu of expert of committee of experts of Chinese consumer society is accepting boreal blueness to sign up for a reporter to interview, express, appear time and again the concern that the industry of home appliance after service of the problem involves a product to make manufacturer, distributors home, accredit serve business and consumer all directions, end an agreement perhaps is punished is the action of a kind of processing that manufacturer restricts after service business to disobey an agreement to agree to the autograph only, but did not solve consumer rights and interests to get the problem of enroach on. Manufacturer arranges the principal part of after service business as the autograph, should to be assumed a main body responsibility by the consumer of enroach on of rights and interests. That is to say, manufacturer can agree according to the agreement with after service enterprise with law the method safeguards his rights and interests, but at the same time accountability also the loss that offsets consumer, is not to let him consumer look for a service to discuss a view.
He expresses, the autograph of home appliance enterprise serves what business assumes about is the responsibility after the carry out of the person that brand business offset is expended, what represent before consumer is a brand square. Home appliance enterprise and some service business " the autograph is made an appointment with " guide one kind itself is pair of consumer, indicating this action that serves trader is approbated through manufacturer. Corresponding, these autographs served business to give an issue about, manufacturer nature should assume responsibility. As to manufacturer and service business between chase after each other duty it is the internal issue between them, cannot replace the responsibility that manufacturer should assume to consumer.
Boreal blueness signs up for a reporter to discover in interview, what actually the outside of relation far from between home appliance manufacturer and business of service of engage by special arrangement imagines is so simple, among them complex interest dispute is to form the main reason that at present chaos of home appliance after service resembles. It is with coming to install a service after the carry out of product of a few home appliance exemple, what this among them increase chain imagines with respect to far from consumer is so simple.
Provide this kind of product to have inside home appliance industry like machine of air conditioning, lampblack, kitchen " semi-manufactured goods " say, the reason leaves factory with respect to the product that depends on manufacturer the business segment that the in part completed only actually after the sale, coming to install is the segment with other important in part. The installs quality to affecting a product greatly performance characteristics of these products, service life even quality is safe. Face broad market of the whole nation, the home appliance company that is good at production end is natural cannot the after service that oneself achieve each district market, the formal partition territory that can take an autograph make an appointment with collaboration normally distributes after service the bag to serve an industry to tripartite.
People has such experience, an air conditioning hind is bought in bazaar when you, it is the installation address that registered oneself to the businessman obviously, but very fast this sale information can be passed a manufacturer, manufacturer arranged a very unfamiliar to you tripartite to serve a company immediately again, the installation personnel that passes this company a few days comes to was installed with respect to the air conditioning that taking you. In this in whole process, you cannot choose to who let offer installation to serve for you, manufacturer of can complete sit back and wait (have a plenty of a businessman) arrangement.
So, manufacturer serves in great quantities in some area after all who searching to sign in business have knack greatly about actually. Resemble this especially by the beauty of exposure, square too, Xi Menzi such old brand, commodity sale is big, once make the engage by special arrangement of some area,service business was equivalent to having fixed business income. Additional, have an industry senior personage tells north blueness signs up for a reporter, manufacturer is in the collaboration of this kind of business with service business, can assure to serve the economic interest of business as far as possible, this is the cooperative base that stabilizes service business not only, also be the key that ensures service quality as far as possible. But according to boreal blueness newspaper reporter understands, these one part income that serve trader are to come from the basis that provides at manufacturer to serve cost, for instance air conditioning manufacturer according to every air conditioning normally the 100 installation to 400 yuan expend transfer to give a service trader, this includes to come among them the material charge such as installation and standard bracket and cop, this part serves to consumer offer freely. And another income that serves trader comes from at so called " appreciation serves " , recommend consumer to change a few more high-grade stand for instance, and electrical outlet of the cop that needs lengthen, air conditioning, business of a few services returns can additional to consumer collection expenses of operation of a few headroom, stiletto cost is waited a moment.
Still one part serves chamber of commerce to recommend a few additional commodity or service to consumer namely, the ability after although the commodity of these frontal extrapolate Jian or service also are,wanting to obtain consumer to approbate will be paid offer, but as a result of a lot of consumer professional to home appliance knowledge does not understand, quite of the part come to serve personnel to meet " see dish of the dish below the person " the ground is intended misdirect, a lot of consumer can choose these services finally, this also is consumer is opposite in home appliance after service " consumption is added " the reason with overmuch strong report. A few manufacturer represent external, these appreciation services belong to extra item, have nothing to do with manufacturer, because this gave a problem to need not assume responsibility, not better than and be finished sth by the service trade end an agreement of exposure. But in fact, boreal blueness signs up for a reporter to understand, the appreciation service that business of service of most engage by special arrangement provides arranges manufacturer to acquiesce through the autograph, namely business of manufacturer accessible for servicing is additional make these money again. For instance this CCTV 3 · what 15 evening parties allude is square too " the treasure that prevent smoke " , it is square actually too manufacturer has patent product. By exposure square too business of service of engage by special arrangement admits, they every promote " the treasure that prevent smoke " , can get 25 yuan deduct a percentage from a sum of money from manufacturer.
Personage of know the inside story is narrated to tell north blueness signs up for a reporter before, outside allowing charter service business to provide how many specified number " appreciation serves " , can make how much extra money namely, often be manufacturer and service actually the interest is shared between business, also be the chip that bilateral collaboration negotiates: Manufacturer is OK the variety that rise in value of much point of business of accessible for servicing serves, so OK also take advantage of an opportunity reduces the basic service cost that gives a service trader a few, save the cost of manufacturer thereby. Install a washing machine freely for consumer for instance, manufacturer ought pay service business fee of 100 yuan of services, so manufacturer can acquiesce service business promotes a few similar support to wait to his client do not have essential thing, that is OK take advantage of an opportunity falls service fee 70 yuan lower even. The net that serves trader so did not change, but manufacturer saved a large sum of cost, it is consumer often should assume more extra pay only.
Conversely, the appreciation service doorsill that the home appliance manufacturer of a few standards serves trader to engage by special arrangement is stricter, do not allow to be recommended for user chaos collect fees the brand image that the project affects him thereby, so former be about to raise basic service fee to serve as compensation appropriately, anyhow serves the interest of business to want to poise basically, service business is not willing possibly to cooperate and change collaboration to other trademark otherwise.
But, in manufacturer of this one home appliance and business of tripartite service in trading, manufacturer often shows the part outside place oneself thing, once serve trade occurrence problem, the means get away that often expresses to want earnest processing to serve business to accept end an agreement even and retreat, the person that Fang him Buddha became a judge, than what be like this beauty, Xi Menzi home appliance is such.
Proposal
Legal personage thinks to should unlock home appliance after service
Consumer can be pressed need to choose a service
Random to home appliance after service elephant treated Bao Chang of Qiu of expert of committee of experts of Chinese consumer society hard to had thought for a long time, when accepting boreal blueness this to sign up for a reporter to interview, he put forward to should be broken to this group course of study " forestall " tentative idea. "Present home appliance after service is manufacturer engage by special arrangement perhaps recommends consumer to who look for to serve, manufacturer also supplies his autograph to serve trader about only to spare parts of a few maintenance, this from went up objectively to cause consumer to do not have option. " he thinks home appliance after service should be commercialized, the interest community that breaks home appliance manufacturer and after service business conduces to the benign development of this one market. His citing says, mode pushs the 4S shop that automobile industry takes to serve the price high to suffer bad-mouth quite considerably, home appliance industry should not install a doorsill artificially to hold back the market to compete again.
At present home appliance after service uses the service pattern that maintains by manufacturer to return such disorder, if be put thoroughly,attend a meeting won't randommer? To this, qiu Baochang thinks, the disorder with unlock initial stage to may appear certain, but compete as sufficient market, the situation should be better and better, can have even truly the business of brand, home appliance after service that has public praise appears, consumer can be pressed according to his demand in those days need to choose a service. "Market of home appliance after service is huge, profit also does not calculate feeble, but the service brand that at present home did not make noisy however, this itself is the abnormal result that forestall creates! " (reporter Zhang Qin plans as a whole / Yu Meiying offers a plan / visual China)