[Commentary of hammer science and technology] 315 evening parties, a lot of problem after letting home appliance make work is exposed, beautiful, square too, the after service business of the brand such as Xi Menzi by exposure, false service, chaos collects fees the phenomenon is outstanding, enterprise of experience thing home appliance is in make a response for a short while, make punishment to relevant service business.
It seems that, home appliance brand has bit of injustice really, because do not have a brand to be able to establish after service group oneself completely, is will full after service perhaps wrap outside partial after service go out, this is industry usual practice. Accordingly, service business gives an issue, make a brand square carry boiler on the back, it seems that not honest and kind.
Actually, in light of serious analysis, hammer science and technology thinks brand a bit more square not bad luck.
Above all, to consumer, what won't have business of Wu of brand square kimono is divisional, no matter be home appliance product or home appliance,serve in their eye, it is to originate brand square. Actually, when major conduct propaganda, the brand also just won't distinguish designedly both, hope to build a product to serve the good figure of unifinication in consumer intelligence.
Next, to service business, just having greatest interest correlation with the brand. Hammer science and technology thinks, on one hand, serving trader is brand business accredit, qualificatory test and verify and assessment ought to be passed before formal authorization; On the other hand, be based on the amount of the service that provides for consumer and quality, brand business should offer service business corresponding service fare, both is interest community.
Accordingly, when the service of brand business accredit business appears false service, chaos collects fees when the phenomenon, brand business says to have nothing to do with oneself, shift responsibility to service business, cannot make a person apparently be convinced.
Why is service business fond of home appliance product " without disease small long, does ailment heavy repair " ? The reason is very simple, still be an interest 2 words.
Service of Chinese electric home appliances Data shows, our country home appliance served market dimensions to be as high as 600 billion yuan 2018. Want to know, release according to center of information of industry of electric home appliances Just, be out of shape when the service before the interest become normal state, for instance the content of exposure of 315 evening parties shows: Cost is less than cop of 40 yuan home appliance product to maintain, collect fees however 400 multivariate, among them maintenance technician can take 200 multivariate deduct a percentage from a sum of money; The dehydration function of washing machine cannot be used temporarily, be no problem obviously however by " cheat " 210 yuan of money... Such " be out of shape service " , will cause great and negative effect to market of brand business and home appliance whole, disease of this one dense must get effecting a radical cure. The responsibility of brand business cannot shirk, cannot simple " swing boiler " give a service trader. To business of home appliance brand, need thinks how to reframe to serve zoology newly, want to have drive already, should have punishment more. This kind of punishment, cannot be postmortem chasten only, should do the precaution of beforehand more. Current, the service flow system of the socialization that home appliance serves, standardization, vitrification had be notted build truly, the competitive pattern of superior bad discard was not shown, plus superintendency not do one's best, brought about false service, chaos to collect fees wait for phenomenal frequency hair. Brand business needs to take service quality seriously more, treat the service as the product is same look upon, the satisfaction that consumes the service spends the assessment that brings into taller weight in the mechanism, "Swing boiler " service business should not make a postmortem standard movement, only action. (hammer science and technology is achieved formerly, reprint be sure to give chapter and verse for. )
