Clairvoyant " the 4th screen " revolution rises abruptly super IP: An intelligence is umbriferous

Civil / Chen Dengxin of Li Jinlin of zincic scale reporter

1. reviews all trades and professions shuffle big fight, ultimate winner is occupational the commanding elevation that industry technology innovates. 2. Intense competition brings two results, to stimulate intelligence centre of gravity of umbriferous market value falls one move, another is the technology is updated ceaselessly, cheap and fine become thematic. 3. "Big screen shows + 4K " combination is the killer mace with umbriferous intelligence, be freeboard clear strategy is important the person that be benefited.

The development of the times always is brand is worn the change quickly of science and technology, it is the job or life no matter, new revolution was greeted below the technique that replacing iteration and product help.

Once, machine of a cumbersome monochrome television can attract whole street person to surround sit together, the television in those days already foreign flavour fancy. At this late hour, recreational configuration becomes varied, hold the television of position of sitting room overlord in former days, unfavorable situation is very awkward however now, be opposite especially for a lot of youths, the television is in the home now more resembling is an adornment, you how much is the weekly, time that opens TV every months even?

The domain is lived in in extensive intelligence, umbriferous kind the product has been become grow one of the sharpest fractionize markets. On one hand loot tradition is umbriferous the market, one side is brand-new at the same time " screen " cut domestic market, contend for with TV bestow favor on.

Meanwhile, gift gender, maneuverability can play below more setting more yuan of intelligence that turn is umbriferous the market, the trendy delegate that becomes youth angle fashion however -- relevant data shows, umbriferous market sales volume was Chinese intelligence 2018 2.612 million grow 102% compared to the same period, sales volume forehead is 5.95 billion yuan to grow 121% compared to the same period, predict sales volume will amount to 4.15 million 2019.

A kind of view is, intelligence is umbriferous after making afterwards PC, TV, mobile telephone " the 4th screen " the entrance. Face this " the 4th screen " the entrance, nut, extremely large quantities of one brands such as picture of Xiaoshuai of Er of rice, small whale, sea, god spread out intense contention.

An intelligence is umbriferous revolution has erupted, can it bring the experience of a kind of whole new way of life to people? Who can show itself from inside intense contention, become the next " apple " " China for " ? Who can be become " the 4th screen " super IP?

1/ times effigies: Why do they favore intelligence umbriferous?

Graduate 3 years, the Chen Yingying that works in Beijing moved the home 3 times. But every reach a new place, chen Yingying can think way over there disguise the tendency that get married.

Recently, chen Yingying decides proceed with measuring projector of a portable intelligence. Want to cast where to cast, if need to move, lose also can take away easily into knapsack.

From now on, chen Yingying was fallen in love with in the home the day of lazy move. The nest is in by see a movie in the nest and put together art, everything appears satisfied and dye-in-the-wood. Sometimes, chen Yingying still can look for a few nice pictures to come umbriferous, need not go out to be able to take many nice pictures, happy feeling increased many.

"Small cast " of this one concept appear, the dream that allows small device, big screen became reality. Also have increasing when the person like Chen Yingying is undertaking an outfit, direct intelligence umbriferous blend in a sitting room to decorate in. Need to spend less money only, with respect to the experience watching a movie that can gain cinema class, wait to also can realize more playing in function and experience law. For instance, pass and of all sorts of application cooperate, make intelligence umbriferous the second becomes intelligent sound box, big machine of study of screen sport plane or big screen.

Actually, the applied setting of intelligent measuring projector not entertainment of family of bureau be confined to.

Lu Yihang and wife are met when Denmark studies abroad, the two people after graduation returned home town Chongqing to open a civilian constellation. Because be a design,learn one's previous experience, so two people decide he are decorated.

From at the beginning, the idea of Lu Yihang and wife cannot fall into convention certainly namely. Besides should reflect Chongqing " dock culture " idiosyncratic, two people still hope to be able to bring a customer " sweet feeling " .

Accordingly, they are a guest ready delicate clean is provided, also changed quite distinctive sheet, add the lamps and lanterns of warm color tone, and to soft outfit transform, whole civilian constellation had domestic feeling gradually.

But to whether installing TV this, two people each hold oneself see. Lu Yihang thinks TV more wear well, but the literary style that his wife thinks measuring projector suits to rectify a civilian constellation more however, and the screen that TV makes a black can destroy a design to feel however.

In fact, be fond of nowadays live the person of civilian constellation or with 80, 90 hind be in the majority, this and intelligence are small the main consumption target that drop happens to have the same view. And, 90 hind after consumptive dimensions has exceeded 80, they are paid attention to more small numerous, individual character, hobby and feelings.

Just as one would expect, a lot of live the guest likes to use measuring projector very much, he was helped actively undertake conduct propaganda on a few platform. After understanding way to do sth, lu Yihang publishs the metropolis when room source to be tagged designedly on network platform " super- big intelligence is umbriferous " this keyword.

Follow a Chongqing have one's moment, the person that will to this city travel is increasing, civilian constellation business of Lu Yihang is better and better also, this year second half of the year, he is about to begin to decorate the 3rd civilian constellation.

2/ market research: Intense competition backside, it is the good luck that iteration updates

Consume promotion, technical alternate, the change quickly of the product cannot be held back, and this one change is related industry domain the reaction in the market is most apparent. In rising market occupational position, user and industry pain spot are solved in intense market have a trial of strength, ability answers the challenge in change, ability holds to expand the opportunity of backside.

Intelligence is umbriferous oligarch rudiment peep

From macroscopical in light of, intelligence is umbriferous market like a raging fire, rise abruptly attitude is overwhelm.

Come from professional orgnaization Ao Weiyun the report of the net shows, umbriferous market sales volume was Chinese intelligence 2018 2.612 million grow 102% compared to the same period, sales volume forehead is 5.95 billion yuan to grow 121% compared to the same period, predict sales volume will amount to 4.15 million 2019, and color television sales volume compared to the same period small add 0.5% , mobile phone sales volume drops compared to the same period 9% .

Intelligence is umbriferous market nut, extremely rice is head player, nut occupies the first place in sale of platform cable business, extremely rice sells a line in professional cable business the first, "Double oligarch " rudiment peep.

The sales volume of the others brand compares difference to it apparent, sell terrace in professional cable business especially, it is to appear more grind control state, see the hope that is less than even up difference.

Matthew effect demonstrate a rule: Overmatch perseverance is stubborn, weak constant is weak.

Of electric business domain clean out treasure, Beijing east, the Tecent of game domain, Netease, the beautiful group that the field sells outside, hungry... unraveled again this classic pattern, only oligarch ability grows ceaselessly, enlarge market share laugh to finally.

Intelligence is umbriferous the industry is not exceptional also.

Circuit gets nut of the person that run, extremely rice already pulled open a distance, if maintain insurgent development momentum, will seek hegemony for a long time circuit, and the competitor is swung further more, cannot see prospective light is met naturally approach quits game ceaselessly.

Change besides oligarch, umbriferous market still has intelligence two phenomena that cannot ignore: It is to pervade office market stage by stage, 2 it is to strengthen the channel below the line.

"90 hind " " 00 hind " young group rises abruptly, be happy to accept portable, deft intelligence umbriferous, maintain an intelligence umbriferous 1 million sales that use the market in family expenses market, business, in office market tradition nevertheless mercuric lamp measuring projector still is given priority to stream, investigate its former because office market is opposite relatively conservative, taller also to the stability demand of office equipment.

As intelligence of umbriferous technology update ceaselessly, nowadays even if the requirement that introductory form product also can satisfy stable, clarity, and operate more intelligence, do not need to change regularly mercuric light bulb, follow-up of the brushstroke below the province upholds charge, the iceberg melts no wonder.

If office user unlocks conservative state of mind, stride a have a taste of what is just in season intelligence of one pace hug handles official bussiness, intelligence is umbriferous will greet next rich ore again, final dominant is whole measuring projector market.

And to highlight a brand better, umbriferous manufacturer drives intelligence in succession the confluence below the line on the line, intelligence experiences sound of inn, image experiences the zone covers more extensive multitude, become the breach that moves toward an innumberable families, also can establish brand value.

For example, nut raised the position of the future below the line 2016, aim to realize a line to get offline on unifinication, at present dot of the carry out below the line inside countrywide limits already exceeded 1000.

Race to control stimulates photoelectricity to inspect innovation commanding elevation

Intense competition brings two results, to stimulate intelligence centre of gravity of umbriferous market value falls one move, another is the technology is updated ceaselessly, cheap and fine become thematic.

In former days at every turn several yuan high-end product laser is umbriferous TV, already fell into 10 thousand yuan the following. The household product 4K with umbriferous burgeoning industry stimulates for example smooth TV -- nut U1 head offer issued explore to go to 8999 yuan even, make industry the first kisses civilian high-end product, day feline head is sent that day a minute of sales volume 1200, be equivalent to day cat all laser TV in January sales volume the sum.

According to Ao Weiyun net survey data shows, sales volume of market of Chinese laser TV grew 37% 415 thousand times compared to the same period 2018, sell the forehead to be 22.12 billion yuan to grow 82% compared to the same period, nut carries off laser TV sells champion, for the precede person with apodeictic industry.

Hu Zhenyu of author of igneous happy science and technology, CEO is belonged to to look in nut place, stimulate what photoelectricity looks the price to drop to have him core technology to concern with the manufacturer such as nut: "Course of study has Chinese look forward to to send an advantage first, innovation ability of China, supply catenary and cost advantage, also let brand of homebred laser TV achieve flying progress. Also let brand of homebred laser TV achieve flying progress..

Laser TV core yuan parts of an apparatus is smooth machine, camera lens, the key such as the brightness that decided laser TV, definition draws simple index, the home before this cannot be produced independently, must import from manufacturer of Taiwan of Japan, China, bring about laser TV price to hold high become a small number of people " luxury " .

For example, cost of entrance smooth opportunity basically is in 10 thousand yuan of above, and nut is passed from calender successful compose builds a company " moat " , those who become civilian of laser TV market to change is important shove a hand.

The smooth machine that nut used 3 years of time to master laser TV, camera lens component of two big core grinds oneself change, have a product relevant invention patent already exceeded 400, become industry surveyor's pole.

Innovate than the function, rock-bottom technology innovation just is core competition ability, when by La Hai the market moves toward market of the Red Sea stage by stage, ability shows itself, external nibble tradition is umbriferous market share, wash out the intelligence that stick a card internally umbriferous product.

Review all trades and professions shuffle big fight, ultimate winner is occupational the commanding elevation that industry technology innovates.

Hu Zhenyu forecasts: "Prospective intelligence is umbriferous in the market, laser TV is the most hopeful the liquid crystal TV that replaces a tradition stage by stage, act the part of terminal of big screen of prospective family sitting room. Act the part of terminal of big screen of prospective family sitting room..

As cost reduce further, laser TV becomes the first intelligence of the youth to live in a product is not a dream.

Ignite flames of war of market of 1000 yuan of class

The reporter visited the intelligence below a few lines umbriferous experience inn, investigation is informed nowadays, intelligence is umbriferous the market already gradually statified.

Laser TV holds high-end market, LED illuminant product is held in upright market, small go into operation tastes rich to weichi market of 1000 yuan of class.

What the market is quantity, surveyor's pole is carry to stand for war in, each old brand exert solves art to make 1080P intelligence umbriferous all over the price falls into 2000~3000 yuan archives, replace 720P to enter more youth field of vision, market share is climbed litre to 32% .

And intelligence is umbriferous the flames of war of the market, carry from which had burned 1000 yuan of level.

On March 18, nut announces its are brand-new child brand small fruit is entered bureau 1000 yuan of umbriferous markets, i6 of small fruit of first product nut confuses you umbriferous in one's hand valence needs 1599 yuan only.

I6 of nut small fruit uses classical vintage cinefilm design to be full of nostalgic feelings, use German OSRAM to be born formerly 3 base lubricious LED, have brightness of 650 lumen illuminant, use be not camera lens of spherical glass optics to have efficient smooth transmitance, color rendition, support 1080P high-definition decipher, what configure card of the essay in catching a share so is medium carry a product.

Small send this fractionize market, before this basically control by the essay card such as small wheat, Lmix, fixed position is at hand not bounteous, had wanted to go up again the youth of modern life, because of this this fractionize market too case of high price living side, bring about the good and bad are intermingled of character, configuration can be saved with respect to the province, collect is operable go.

Small cast the market to also need young fine to taste, money of need change bad drives out the zoology environment of fine money.

Nut regards the head as the player, the purpose that rolls out small fruit brings real sexual value to compare a product namely, want price moderate already, also should configure outstanding, charge for the making of sth. excellent, for the standard small cast the market to erect surveyor's pole.

"We hope, rely on small fruit enter bureau, shuffle 1000 yuan of class are mixed and disorderly the market, standard the occupation standard of 1000 yuan of class, right 1000 yuan of intelligence will go to favorable effect since umbriferous development henceforth. " an in-house personage expresses nut.

3/ enterprise observes: "Hardware + content + zoology " the road that grow

Nut is home the umbriferous hardware manufacturer of user of earlier focusing family, the market is returned at that time by bright base, the traditional and umbriferous brand such as light of Suo Ni, manage is regnant.

Was intelligence 2014 umbriferous " the first year of an era or the reign of an emperor " , nut and mango TV reach content collaboration, enable for the first time " nut " as brand name, the intelligence that rolled out first family to change the exterior to design is umbriferous product " nut G1 " , one artillery piece has his moment.

Also be in this year, nut finishs A annulus financing, obtain Da Chen to achieve cast, IDG capital, Star VC (ice of Huang Xiaoming, Li Bing, Ren Quan) 60 million yuan of investment.

After this, nut grows quickly for famous intelligence umbriferous brand -- 2015, nut releases P1 of nut of first portable product, develop portable and umbriferous new class; 2016, nut releases a trade first 1080P intelligence is umbriferous inspect with report of laser of first 10 thousand yuan of class, let laser TV enter masses field of vision; October 2018, nut announces to finish by the financing of 600 million yuan of D annulus that cast is gotten in A.

Alibaba takes a fancy to nut not without the truth, the industry is had the first times dynamoelectric speech of pair of the first anxious, embarking artificial intelligence, the first joins the first intelligent acoustics, small go into operation that has function of blue tooth acoustics to taste it is nut initiate.

Up to now, nut already released more than 30 product, the product covers intelligence of laser TV, family umbriferous, shift is portable office business affairs is umbriferous, umbriferous etc, among them multinomial product has obtained IF to design gold of award, Taiwan to nod the international such as award large award.

The reason that nut rises abruptly, the development mode credit that the personage inside course of study analyses his to stabilize with each passing day is not easy: Above all establish establish a company to direct with user value group, perceptive user demand upgrades product function; Note retype to build domestic real situation to turn store of the door below color line next, wait successfully to sell a collaboration greatly with beauty of Su Ning, country, borrow situation enter market of mainstream home appliance, attracted new user; Have moreover " terminal + content + platform + software " zoology catenary, content is divided into one of important way that also made profit, make healthy closed circuit, came true to lead recreation to upgrade with innovation of science and technology.

4/ industry did not come: Big screen + 4K will become the killer mace with umbriferous intelligence

Recently, the branch such as total bureau of ministry of national industry letter, wide report is released formally jointly " operation of development of estate of freeboard clear video plans (2019 - 2022) " , advance industry of freeboard clear video to develop energetically, to 2022 overall dimensions surpasses industry of clear video of our country freeboard 4 trillion yuan, 4K exceeds number of high-definition video user to amount to 200 million person, programming ability exceeds freeboard Qing Dynasty 30 thousand hours / year.

Senior analyst Gu Shanshan ever unscrambled research center of electronic Information Industry policy: "Freeboard clear measuring projector transcends the compact sex of big umbriferous screen, equipment and portable gender as a result of its, future may be replaced even by more consumer choose and buys TV. Future may be replaced even by more consumer choose and buys TV..

Freeboard clear measuring projector makes a bit of 100 inches of huge screen finishs now, highlight big screen umbriferous advantage, and as 4K piece the source is abounded gradually, 4K intelligence is umbriferous be about to be current.

Terminal shows big screen is changed is mainstream trend, liquid crystal TV suffers screen of physics of be confined to, break through 100 inches very hard, even if broke through the price to also make Everyman cannot be accepted.

"Big screen shows + 4K " combination is the killer mace with umbriferous intelligence, be freeboard clear strategy is important the person that be benefited.

Current, nut had rolled out him 4K laser TV and intelligence are umbriferous, other trademark also is in flying follow-up. Undoubted, 2019 will be 4K of umbriferous product market " the first year of an era or the reign of an emperor " , consumer can spend fewer money to enjoy higher picture quality, do not give accident market to grow occurrence fission type.

Who can carry off increase the market newly the largest portion, who is hopeful become prospective intelligence umbriferous " one elder brother " , nut whether realize long-cherished wish, be worth to expect.