Can 35 yuan buy Kendeji family bucket? "Bug sale " cover a road to be returned so can so play!_News

These days by " 35 money buy Kendeji family bucket " abb post gives brushed an existence to feel.

Right, our for fear that that saw abb card misses petty gain, spent 35 money according to measure rapidly, bought Kendeji value 110 yuan family bucket. Pull up woolen consumer laughed, by pull up woolen Kendeji also laughed.

And the consumer that misses mobile time to did not take petty gain actually also need not compunction -- you look, you do not have even 35 money fancy suiting, is this be economical?

In see this comforts popular feeling speech while, likelihood you also had reacted came over: This sees the activity of pull up abb that is like deficient money is Kendeji actually a when stimulate everybody intentionally to consume thereby for it " Bug sale " .

What is " Bug sale " ? Be about to enterprise privilege packs the Bug that does it not carefully, recycle consumer loves to gain extra advantage unfairly, the loss is detested and show off psychology, manage the sale of type of a kind of virus of company goal thereby, its are the combinative put oneself in another's position of sale of incident of mobile sale ＋ constitutionally.

One, Bug sale old driver -- Kendeji

Sale of a Bug lets press a root to did not want to eat Kendeji originally you, drew out 35 money cheerfully not to say, the likelihood still is encircled in the friend contributed advertisement of a free iformation flow.

This does not sigh with emotion via letting a person, "I had taken the deepest route is Kendeji a road of machine of Laosi of this Bug sale " !

Actually, same sale covers a region, kendeji had played early 2017.

Support " the user changes birthday to be 20160828 can get ticket of family bucket half price " sale of this one flaw plays a way, kendeji App is almost kill between one night entered IOS before 50 of popular App pop chart.

It is to let a person must sigh with emotion really, "Bug sale " old law is good, old wine in a new bottle, consumer still eats this one.

2, Kendeji is not eat crab the first person, bug sale teammate is much

So effective " Bug sale " , also be not actually only Kendeji is being used, not be the first even. Below the line retail the person that use this method has already:

Inside store of clothing of young husband and wife, does client A ask a boss " the dress how many money " ?

The boss puts down a mobile phone, the proprietress that asks within slowly " how many money " ?

The proprietress replies " 650 " .

The boss turns the head said " 250 " .

Client price was not told, pay directly took away the dress.

This also is typical use Bug creating advantageous opportunity to consumer, let consumer fear to miss privilege to issue odd sale setting rapidly thereby. If the boss often uses this device, can let consumer form " boss hard of hearing listens not clear price, often make a mistake, have privilege easily " acknowledge, often come thereby this inn.

And according to statistic of imperscriptible frame-up classics, once used to rare and the following well-known player " Bug sale " reach a goal.

In June 2013, because Baidu cloud pays a system existence Bug, baidu cloud is all the price of the product " become " original 1/1000, cost price 500 yuan / year formula, need 0.5 yuan to be able to be bought only. For a short while, netizens run to purchase a formula in succession. Final, not only quantity of Baidu cloud user breaks through 7 ten million, and the C2C that conveniently popularized him pays platform " 100 Fu Bao " .

Baidu cloud still is less than a week after Bug incident, the line on fast thunder " 1 minute of money can buy 180 yuan platinum year card " the Bug that be the same as a paragraph. Final with 100 changed user quantity and public exposure more.

In March 2017, rub do obeisance to be exploded to pay flaw, from " fill 100 send 110 " to " fill 1 yuan to be able to send 110 yuan " , bring so that a large number of user insanity fill the abb that be worth pull up.

Its adversary Ofo is more all the time indulge machinery locks up a password to be not updated, without giving thought to,the newspaper repairs the Bug that can ride freely, use an user to gain extra advantage unfairly psychology achieves a large number of growth.

July 2018, curtain is relied on " one year senior member link is divulged " flaw, win user increment and company intermediary public praise.

Of course, if the person that also have difficult differentiate of true and false goes all out great on January 20 " 100 yuan do not have doorsill certificate, one late pull up drops abb party 2 100 million " Bug incident, reasonable solution is during be aimed at section of special purchases for the Spring Festival the Bug sale of adversary movement person, also have stand in line " black ash produces a gang through expiring asset of platform of coupon flaw purloin " .

Besides the Bug sale of stone hammer, also have the excellent case that turns Bug into sale.

Consumer discovers when settle accounts of supermarket of home happy blessing, solid receive the price and commodity to mark a price not agree with, harmed oneself interest. Domestic Le Fu is in when facing Bug of this one price, adopted encourage consumer to arrive inside the supermarket search mark a price the step of abhorrent commodity will solve this problem -- if consumer buys the discovery when sheet to taste valence,not agree with, all can relieve sheet. Come so, consumer not only without the opinion, compare instead at ordinary times more be happy to go to the home Le Fu shops, perhaps him where day can relieve sheet.

This action is happy to the home blessing, maintained brand image not only, still with a kind " relieve sheet randomly " the fluky psychology that the method aroused consumer, brought passenger flow for the supermarket.

3, why does Bug sale last long?

Why " Bug sale " be able to last long? Main reason has at 2 o'clock.

It is " Bug sale " the foundation did not change, have the requirement that continues to carry out.

In front our respecting, "Bug sale " it is to use consumer to love to gain extra advantage unfairly, the loss is detested and show off psychology, reach enterprise virus type to transmit the shift of a kind of sale of the purpose thereby. This is meant want consumer to still love to have an insatiable desire for petty gain only, still fear loss, still have want to be shown off to other rare the psychology that lacks information, "Bug sale " the soil that has surrive. And feature of these 3 psychology, engrave in human in one's heart to be changed hard. In human nature changeless (human change is unusually slow) below this major premise, "Bug sale " basically change explode the profit drop with enough place can stimulate consumer.

2 be " Bug sale " still have vast power.

"Bug sale " lie between 3 difference 5 be taken by the enterprise make an issue of, because can get effective really,still basically be. "Bug sale " the favourable profit drop that can use Bug to create on one hand stimulates consumption, download or register, bring real sales volume, discharge and download amount; Still can depend on incident sale and PR to pack on one hand bring exposure and masses public praise for the enterprise.

For instance, net of official of Oriental last year aviation and official APP Jing show Bug -- from November 2018 all fronts of domestic line airline ticket to March 2019 appears Chinese cabbage price, full ground is a few airline ticket. This one Bug also is Oriental aviation to be in while it is cheap to was gotten to consumer airline ticket is off-season brought sales volume growth, and be opposite in after the event by right of Oriental aviation " airline ticket is uniform and effective, choose a delegate to attend Dong Hang at the same time what passenger of compositive new generation serves a system is brand-new A350 receives machine ceremony " Guan Xuan, won customer " be worthy of is the large company that has social responsibility " reputably.

4, " Bug sale " how to make gift effective?

Since " Bug sale " so good with, how should we create Bug again, let an user jump step by step?

1, the profit drop that Bug releases is quite big, quite inviting.

Above all you should understand, "Bug sale " special the psychology that depends on user anxious to get things on the cheap, what the user thinks is beautiful penny it is not beautiful money even, obtained a very big welfare. The profit drop that becomes you only is enough enough and big, inviting, just attract an user likely, and he shares prevail on his friend. Drop of this one profit is bigger, the value that share is higher, jump over what can satisfy an user to show off psychology. If can be in repair Bug when, give an user small welfare again, give an user to exceed expectant satisfaction, the user spends absolutely meeting to rise sharply to the good impression of the enterprise, help you transmit be nothing difficult.

2, seasonable rehabilitate Bug, control investment yields than.

3, strong correlation of user movement and product and product matrix.

This basically are with link up with of him activity target, must want to be clear about pass this " Bug sale " it is to want to reach what goal after all, share exposure, increase download or sales volume, must let user movement and oneself want dot strong correlation of conduct propaganda, spent money to get a stunt allowance user in vain namely otherwise. Besides with correlation of only fund product outside, still can be in necessary setting the product matrix with him subordinate linkage, for instance Baidu cloud buys a member to carry 100 Fu Bao, kendeji raises refund to be able to carry divine wallet. It is myself is Beijing for instance again east go all out buy come Bug sale, should bring capital for certain east finance, get a capital east pay.

4, turn sale sex infirmly, not " Bug sale " change Bug.

"Bug sale " is the petty gain that yields an user to feel he took a company constitutionally, it is a kind of passive sale. Although be an enterprise likewise,pay cost, allowance user, but " Bug sale " depreciate unlike other such as the active sale of sales promotion and so on. No matter how latter depreciates, the user has one to plant from beginning to end " depreciate again profitable also " unscrupulous merchant feeling. So, doing " Bug sale " when must notice to turn sale sex infirmly, do not make user him disclosure controlled, otherwise very easy outsmart oneself, hurt user feeling.

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Can 35 yuan buy Kendeji family bucket? "Bug sale " cover a road to be returned so can so play!

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