Article ｜ Liu Peng
Graph ｜ network
Model: Keluze
Manufacturer guidance price: 8.99-11.99 10 thousand yuan
Can buy an index: 75%
From 2018 data of Chinese car sales volume looks, through a few years time compatriots is opposite of SUV cranky gradually subsidise, car market is the lifeline that decides leader plant expands latent capacity as before. Especially to joint-stock brand, often can mix through position of whole class A car star to two product, the market that opens whole brand has rate and public praise, the masses, do not overcome such, day is produced, Feng Tian also is such.
Before Keluze appears on the market, xue Folan is in two of position of market of class A car advocate sell model division Wo Ci and Keluci price covers 8.99-16.99 market of litter of 10 thousand yuan of homes, look be like go adding a new car without space, but considering compact model domestic litter market often the wheelbase of 40-50mm is OK fractionize a market, and wheelbase differs between Kewoci and Keluci 100mm, xue Folan is in compact model the product of car fractionize market is blank as before apparent.
And more notable is: Keluze appears on the market besides the product line that wants car of perfect and whole Xue Folan, face most mainstream brand to be between 2600-2700mm wheelbase even layout the product of sell like hot cakes with stronger competition ability. So, below the circumstance that Keluzeru wheres not to form serious interior to use up, competing intense and compact model does car market fight a way of a blood?
Of course, it is fixed position above all. Actually, from modelling the design comes up say, we can have judged Keluze and Kewoci, Keluci between different -- cast more the Kewoci of market of car of deflection family expenses, although Keluci has athletic style model likewise, but integral vision of Keluze is experienced more hale, have impression more the power move with Sino-US department due car, cover plus motion add the flavor that makes a person very easy find the United States to fasten racing bike.
In the meantime, the face before Keluze sees the motion of two different styles surround also promoted whole platform car to get the advanced feeling that go up in visual perception, in 100 thousand yuan compact model car market this appear particularly crucial -- it can invite average consumer easily distinguish a Kewoci, Keluze and Keluci, also conduce to Xue Folan buying a medium brand image potentially in market of car of 100 thousand class.
That is to say, compare advocate the Keluci of the Kewoci that makes market of traditional home litter and style of campaign of give attention to two or morethings, keluze is the fixed position of car of more outstanding sports apparently, the vote that borrows this to win young customer as far as possible in the competition with adversary -- no matter the contest of joint-stock own still brand tastes a model,be in in the market that be the same as class, design style of Keluze has uniqueness -- although be current of nearly two years of sportsman litter, but the domestic litter model that contains beautiful department to trot car force feels so like Keluze is very few really.
Interior trim part, keluze continued Xue Folan brand is familial the design style of type, the design that adopts suture of appearance of revolutionary guiding principle, double barrel type and coriaceous ＋ red will build an enough athletic atmosphere and simple sense. As to back row, platform center is raised do not calculate tall, the set of leg ministry space and angle of seat back of a chair also can make a passenger relaxed find comfortable sitting position.
Be opposite from before appearing on the market many media again of Keluze try drive an evaluation to look, style of dynamic air officer is same deflection moves, suspension is right when high speed is too curved of car prop up more sufficient, turn to feel to also be met Bikeluci is a few heavier, the dynamical combination of 1.3T ＋ 6AT is in exert oneself on expression also fasten Ke Yinglang to having with what use same power assembly trifling and different, whole platform car is in start when quickening, appear more active, a bit measures engine without small the sort of " hesitant " feeling, the smooth rate that and Keluze drives rises is quite high.
In addition, division Lu Zezhong is low match 1.0T ＋ is used on the model 6 fast the dynamical combination of gear-box of double separation and reunion is worth to pay close attention to likewise, this 1.0T engine also is product of general and newest generation likewise, also be at the same time in be the same as level market, little some accords with a country the engine of 6 standards, this can raise the new car that Keluze did not come to to protect a value to lead likewise.
Here, another interesting point depends on: Edition of introduction of 1.0T of division Lu Ze and price of model of 1.3T introduction edition differ merely 10 thousand yuan, and actually latter still has definite advantage in configuration respect, that is to say, cost of model of version of 6DCT of or 1.0T ＋ is not low, used newest science and technology, or Xue Folan has hope quite to this motivation assembly.
Finally, we more commendatory model is: The hand of 320T of division Lu Ze of eighty-nine thousand nine hundred moves glad fast edition and the RS 330T of one hundred and forteen thousand nine hundred automatic and carefree edition.
Distribute a model as second top, latter configuration is rich, and practical quite tall, if the budget is enough complete OK and direct proceed with this version. Nevertheless, for finite to another part budget consumer, keluze fastens exclusive hand to move archives model certainly will to also can become its to basically did not walk along one of volume models completely, cast a lot of old drivers more partial hand moves archives not to talk, price of model of class of introduction of division Lu Ze is enough and inviting, wait for configuration plus the LED light source that whole department mark matchs, automatic headlight, choose it to be able to appear quite deal with concrete matters relating to work.
Information summary:
As Keluze join, xue Folan is in compact model car market also calculates finished enclothe low in the layout of high-grade model, and look at present the target consumption group that 3 models are aimed at does not overlap -- for the leader plant that to be in car domain has owned product of a sell like hot cakes, define a new product to succeed the key depends on: Affecting existing product system while, make new point of growth.
Photograph comparing comes at be the same as treasure of the masses in class market, Ford Fu Rui this, the contest such as the clique tastes Ben Tianling, keluze's core sells a site is his as before the product fixed position of sportsman litter and the price that rely on chart -- what need rejoices is, keluze issues explore to coach valence will strive for young customer without only support, after all we are in a models of any sell like hot cakes to need to come through changing capacity strategy with valence personally nowadays the time of market of race to control, any advocate the product that the price that call a sex compares can be relied on by adversary sooner or later sexual price goes back than grabbing.
As a whole, once price of terminal of prospective division Lu Ze appears,become loose, the very large possibility that its have promising Xue Folan to bring many sales volume to grow apparently -- although Keluze is quickening expression to go up not to calculate,highlight, but accord with a country fortunately 6 standards, more important is light to the Xiaonian of the Qianbuduo on the hand for, this phase can be accomplished in class market together now it seems that very motion, rise to also feel very athletic car seems to also do not have other option.
