Couplet China supermarket has a brand oneself " beautiful benefit " highest check is false and inf

Recently, top people procuratorate (the following abbreviation is highest check) the typical case that disclosed a batch to encroach consumer rights and interests to commit a crime centrally, business of domestic famous chain exceeds Inc. of couplet China supermarket (city of Hua Chao of couplet of the following abbreviation) there is a brand oneself below banner be exposinged to the sun " beautiful benefit " card rice, appear " will southern rice pretends to be northward rice, chen Mi, broken rice, unripe bug mix into of the rice that return money enters new rice and give sale " , will expire product " date of new spray birth, expiration period " serious clue.

Introduce according to highest check details of a case, came in October 2014 between August 2016, couplet China supermarket has a brand oneself " beautiful benefit " Hao Lianjie of card rice supplier, use Shanghai fine the treatment that decides Ou Naxiang to press down a storehouse to serve as rice produces a workshop, organize the person such as Pan Tonggang to because draw near,be used the reason such as the expiration period, unripe bug, damaged is retreated the rice of goods, alone or mix other rice outfit of new treatment, fill, make after tagging false birth date " beautiful benefit " flower of small Ding of area of card tiger forest land, Qiu Tian, paddy is sweet, northeast long bead is sweet wait for rice, sell couplet China supermarket again, sale amount adds up to more than yuan 890 thousand. Introduction of details of a case still discloses, supplier of city of Hua Chao of the couplet in this case still exists " will southern rice pretends to be northward rice " wait for behavior.

Handle a case inquisitor expresses in front courtyard careful, the person such as Hao Lianjie of supplier of couplet China supermarket uses a supermarket to retreat goods rice, unripe bug rice to regard raw material as the behavior of reproduction, disobeyed badly " food safety law " regulation, should maintain for rejected product; Be aimed at " product quality standard " the quality circumstance that asks food accords with the specification that pack, person of clear the accused " date of production of rice of new spray finished product, expiration period " the practice is disobeyed directly " product quality standard " regulation, also ought to maintain for rejected product.

On November 30, 2018, court of the 3rd intermediate people is opposite Shanghai court decision of this case declare, adjudicative Hao Lian Jie makes production, sale blame of false and inferior product, sentence a set term of imprisonment 3 years, punish gold 1.2 million yuan; Adjudicative Pan just made production, sale together blame of false and inferior product, sentence a set term of imprisonment 2 years, punish gold 600 thousand yuan. This court decision is current already become effective.

As we have learned, large chain business exceeds have each country of Europe of brand agitation traceable oneself, it is each at first big business exceeds the brand loyalty for aggrandizement consumer to spend, collect first-hand opinion and requirement from inside the client of each inn, undertake by professional technical research and development and design branch product originality is designed, can establish technical laboratory even, acting labour produces manufacturer of final ability consign. The product that the production below this kind of mode comes out more individualize change, sexual price is compared tall also, because this gets the favour of a lot of consumer.

Current, from the point of single home company, oneself the brand is occupied than highest is the supermarket Ao Leqi with the biggest Germany, the commodity that already realized 70% above is to have a brand oneself; From the point of the country, oneself the brand is occupied than highest is England and Switzerland, it is respectively 47% with 43% .

And blow country when this wind that has a brand oneself, should be character assures originally, the supermarket that strengthens customer loyalty to spend has a brand oneself, became business to exceed however enlarge profit (reduce intermediate current segment) , strengthen supply catenary to control (unifinication of produce and sale) edge tool.

According to investigation of reporter of Chinese net finance and economics, couplet China supermarket has a brand oneself " beautiful benefit " the quality problem of card set product, before this case happens, have already actually on the network " clues " can search -- early in this case Hao Lianjie becomes main defendant " beautiful benefit " before card rice supplier 8 months, in Feburary 2014, consumer is in Hangzhou this locality is famous forum " 19 buildings " on complain in couplet China inn of supermarket bank river is bought " flavour having mold " " beautiful benefit " the black aromatic rice of the card.

According to this user report, she is to be in Hangzhou two bags when the couplet China supermarket of Tian Shangcheng of congratulate of area of city bank river buys " beautiful benefit " black aromatic rice, "One is drunk after been boil, becoming aware immediately have taste of a mildew. Store the black rice of existence box is taken hear, have mildew taste as expected " ; In the home a bag the black rice that did not seal off, after opening, heard to bag mouth, also have taste of a mildew unexpectedly, and manufacturing date label shows from expire to still have 9 months (the expiration period in all 12 months) , "Serious suspicion is a businessman original already the repackage after the black rice that mildew changes passes constant processing is taken on frame " .

This user expresses, the process is complained to the supermarket in its in, have service personnel " heard, also saying is sapid " ; Subsequently the supermarket gave her " one compensate 2 " compensation, what get on goods shelves is same batch " beautiful benefit " black aromatic rice issues the card entirely frame.

And Tie Zhi is complained to fall in this user, all of one suit is consumer is opposite completely " beautiful benefit " of quality of card set product " difference is judged " , involve " fried dough twist " , " napkin " wait for food and commodity. (Reporter Duan Saiqi)