In last few years, if fire is like tea,it may be said of domestic car market is, own car, day department car, heart department car, Han department car, beauty fastens Che Zhengfang to fight colourful, and only alone the law fastens a car all the time not lukewarm not fire. Someone says is compatriots does not have an eye for the romance that the law is a car, also the iteration speed that someone says is law faculty car does not follow to go up tide. Adhered to on law faculty automobile body actually a lot of admirable label, the design stands to go alone especially, interior trim is used expect sufficient, batholith is designed " not plan cost " , can use for must " honest and kind " one word will describe.
Beautiful fasten car brand as traditional method, unlike heart department in respect of the history that build a car the car is differred. But in home although its sales volume cannot say to be without contribute, but always with " sell greatly " two words lot is defective. The law fastens a car to let people lose new move gradually already relative to sedate, single design. But in leisurely romantic French looks, design and advanced feeling can be late probably, but never meet absent. No matter be to designing the level or mechanical quality level, beautiful it is " persist one's old ways " sturdy executant.
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The market is encountered cold, seek a breakthrough urgently
Data shows, 1-2 month is beautiful 2019 in China accumulative total sales volume is 9600, drop compared to the same period 65.09% , and beautiful brand parent company is magical sales volume of 1-2 month accumulative total also does not pass dragon car this year eighteen thousand eight hundred, drop compared to the same period 59.61% .
Those who freeze 3 feet are not a day is cold, the sales volume of divine dragon car glides to continue already old. After divine dragon car reached peak of 710 thousand sales volume peak 2015 oneself, outstanding achievement begins to glide all the way. The annual sales volume 2018 is 255 thousand only, achieve year goal only 476 thousand half. This year on Feburary 26, east wind group releases announcement to say, divine dragon car realized income 2018 27.8 billion yuan, caustic of net loss of the corresponding period 3.687 billion yuan.
Actually, the person that is familiar with east wind mark to cause the current situation is clear, old money has stopped carry out in the 508 sale networks that cause in east wind mark a few days. Investigate its reason, it is a model too old old, need replacement product pounds the market; 2 it is old money 508 in price respect, the error with appeared certain really.
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Last of 508 are rolled out 2017 in carry out model, 20.07-26.97 of market guidance price 10 thousand yuan. Compare with photograph of contemporaneous a few products, except one steam - the masses is stridden outside vacating a price to be 200 thousand yuan of above, the product such as the such as elegant cabinet, treasure that stride acute, Ateci, price removing carry out centers 10 thousand yuan in more actual 16-17 mostly between. Below the setting that in product strength public praise of not outstanding, brand glides increasingly, still extend the price strategy before using this, be forced finally to stop carry out.
Below the big background that goes cold ceaselessly in the market, give now to slip by sales volume of the market that use a car, increment rich play chess begins to transfer to play chess of the rich that put an amount, more make beautiful day becomes step forward dimension difficult. Of sales volume encounter ceaselessly cold let beautiful must be can be in China the market " subsist " and action of frequency be angry. On one hand, interior of divine dragon car undertook personnel is adjusted, promotion organizes efficiency, managing cost; Begin seek to depreciate to provide the product that sexual price compares in order to offer more on the other hand.
Want to be able to be in cold winter only subsist, ability walks out of trough in future
Mention B class car, it is current that heart department double hero, day fastens 3 swordsman to be afraid of the hot model with most strong market of 200 thousand class. Elegant cabinet, Kaimeirui and sounds of nature finish replacement in succession, the exterior more and more motion, stride vacate with Pasate also be younger and younger. Come true by the replacement that changes to motion moderately hind, they obtained pretty good attention to spend.
Driving adversary stands already firmly advanced, fasten a car to be approbated mediumly in home market at present plus the law degree inferior, also decided handsome new car price wants to give enough " sincerity " just make consumer new pay close attention to likely.
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New the new generation that roll out is beautiful 508L, in all 4 models, price 15.97-22.57 ten thousand, price photograph than going up generation plays detective full 40 thousand yuan. And the getaway of one hundred and fifty-nine thousand seven hundred the getaway that valence wants to compare the Kaimeirui that is the same as level, elegant cabinet price is even low 10 thousand yuan or so, and so low price also is considered as beautiful makes to redeem sales volume concession and compromise.
"Stay so that green hill is in, do not pat do not have bavin to burn " . Although reduce,start the excessive price capacity that valence can reduce beautiful brand, harm tastes card value to feel to its, minatory even and beautiful the accrual in the whole world. But beautiful to the east wind of Chinese market and character, the thing with more important at the moment is " subsist " .
In light of the configuration information that provides according to the government, new generation 508L although the price was reduced, but configuration accords with instantly mainstream basically the requirement of medium-sized car. Have the product strength of comprehensive innovation and so magnetic price system, beautiful by right of this new car " regain circuit " had more possibility.
All-around promotion, future whether redeem the market?
Although these two years, the sales volume with beautiful east wind and consequence show weakened sign. But there was 508L nowadays this sex price compares extremely tall new car, beautiful and OK said to have the bottom gas that turn over and sth used to one's own advantage.
Having the brilliant brand of more than 100 years of histories as, beautiful be in brand-new the pour into on 508L entire painstaking effort. Analyse Chinese consumer demand through deepness, new generation east wind is beautiful 508L is more practical than Europe edition stronger, fit Chinese market more. This car was represented beautiful the most advanced technology that build a car, rich configuration and reasonable price also were reflected beautiful the tremendous sincerity to Chinese market.
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Li Antao is accepting the confidence that pair of groups expressed when interviewing: "Beautiful once achieved in China spend the New Year sell the grade of 400 thousand, there is a lot of inside this we are OK the experience of inheritance, we can greet to those members. We can greet to those members..
Besides outside there was higher sexual price to compare on car product, the mark still had more attempts -- the sale that cross a boundary, roll out the brand product such as muller of beautiful lionet doll, coffee for example, with moving those pairs of character and art have the customer of taller pursuit. Besides service consumer, beautiful also will deepen service consciousness to agency. What put forward to agency is difficult, beautiful headquarters established mechanism of 24 hours of answer, emergency is 2 hours give out answer.
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2019 it is beautiful brand value promotes east wind year, regard the new generation east wind of the grand opera as beautiful 508L assemble beautiful the design language of the hundred years craft that build a car, pioneer and most core intelligence science and technology, the person that become east wind mark to send the most high quality be a comprehensive expression of. The car is literate believe, beautiful 508L will be in new generation the 2019 product actual strength that depend on oneself, lead driving force of revolution beautiful creation is brilliant!
