Recently, steam rim produced not quite not small issue, that is Lu Hu X7 of charge land wind borroweds pull get the better of aurora, and winning the lawsuit just is Lu Hu unexpectedly.
Why to say this thing is not big?
In luxurious SUV domain, lu Hu is pulled getting the better of aurora to be able to say really is an epoch-making product. Introduce home from 2011, depend on automobile body of the design of fashionable tide and double color, love by those young local tyrant, and 4S inn increases price the ten circumstances that shift a car are to be absent more a few, because it represented tide and capacity.
because of such, sales volume of global accumulative total already was broken through 772, 096, make one of Lu Hu's best-selling models. Up-to-date, auroral design is returned and do not pass when, this is to be able to give way tiger pride is very long a thing.
But " person red dispute is much " , this word is encircled in the car likewise applicable. A lot of own brands see country aurora is killed greatly in luxurious SUV market after be being killed especially, by force of the pressure that elevates a brand sales volume, they must take aim tape measure to at that time this " when red blast child chicken " .
This among them, the X7 of land wind is a me-too is the most lifelike that. In the initial stage that just appears on the market, land wind X7 is to make a person open-eyed really period of time, after all 10 thousand yuan directive price also is its 12.98-14.78 only Lu Hu is pulled a few what get the better of aurora.
As a result of,be likely both price six to one, do not make competitive impact, lu Hu is right at that time at this matter also be the manner that keep silence, plus borrowed designing consumer of this thing home also is to mind did not blame, so most consumer to such mountain fastness product also be to holding the state of mind that watch the scene of bustle in the arms.
The evaluation of tiger of nimble leopard road to adjudicating a result: "This is line of business of whole world car ' for the first time ' "
With respect to this second incident, itself of land wind X7 had arrived the evening of product cycle, such court decision has a place to Lu Hu as a result " the justice that be late " meaning, but can win the lawsuit really already very not easy.
Actually, sue land wind this like Lu Hu such case is in old before still have a lot of.
This the BMW that includes to ever sued action of double-loop exterior tort likewise, cropland shape accuses double-loop to imitate CR-V, Feng Tianceng Korea is auspicious infringement of trade mark of to lodge a complaint, general big house ever accused bronco of tort of exterior of strange luck QQ, Ford, but final it is almost lose a lawsuit with foreign capital enterprise or be bilateral reconcile and end.
And such problem also is a cosmopolitan difficult problem, especially Chinese market, what protect respect system as a result of intellectual property is not perfect, saying straight Bai Yi is nodded even if stem from " caress " native land brand grows wait for a lot of element, the car designs the lawsuit of tort happening to do not have successful precedent.
So Lu Hu serves as brand of car of a foreign capital to be accused in home won own brand land wind this thing is an important matter for the car environment to China.
Imitate the only way that is not trend success really
1, the tesla that for instance impetus is filling
"Mr Cai Che, enlighten this gentleman, still have Mr Keluge, I am very curious really, when can you just build the car that gives to there is tesla half sex appeal come after all? Speak of you the appeal of electric car this respect, you must make great efforts a dot well really " .
This is 2018 one each of Germany is moved drive on the conference, peter Aerte of German economy minister marchs toward a question that the CEO of BBA raises.
The old man that I consider BBA people the expression at that time should be very ugly, compare tesla BBA to having the more long history that build a car and design inside information after all.
Here the design that we talk about tesla only, tesla was installing congruent respect large space, small core, high to break through a tradition greatly truckload the inherent tie of the design, and extremely brief software of design concept have the aid of defines hardware, the biggest change those who cut driver's seat cabin all sorts of key-press, wait for interactive mode through screen, speech, promote alternant experience considerably, these are the experiences that before tesla we had done not have.
And no matter be tesla,overtake in the sales volume of American market German brand, still let them feel anxiety in the native place Germany of BBA, it is an affirmation that the market designs a respect to tesla, and BBA also very be afraid that the apple overtakes thing happening of Nuojiya is on their body.
Not by plaint, the force of innovation is really powerful.
2, besides is own the case that the brand also has a lot of to rely on to innovate and succeeds
The H6 of divine car Ha Fu that takes sales volume champion to had taken be irresolute when firmness is needed for instance, auspicious gain that having a lot of China elements is designing a respect to get domestic consumer greatly to love more, finish growing competition quantity is being placed in that.
And as a lot of international such as Huobuli, Ai Ge famous design Great Master joins in native land brand, and the sea such as Zhang Fan, Shao Jingfeng puts in the effort that sends native land stylist 's charge, they took the design concept that has internationalization more and work for the native land brand of respective service, feedback in the market and echo of public praise respect is pretty good.
For " the peaceful when protecting " people ring noisy alarm bell
Lu Husheng appeals to land wind, also can be being regarded is China protects this road to go up in intellectual property, cashing stage by stage acceptance, and stride gave new one step.
Because of the victory of this lawsuit, mean our country to protect the product of those manufacture in a rough way blindly no longer, sure will produce new requirement and change, the auto industry of our country wants from " China is made " to " Chinese wisdom is built " change, support the product of own innovation, and the peaceful when these protecting people the road that mountain fastness borroweds will surely be sealed dead thoroughly.
