Male consumption group has begun " rise abruptly " , woman customer how?

Before paragraph time, day cat was released " Yan Zhi economy reported 2019 " , summed up: Shanghai person is the most coxcombry, "Beautiful " the advanced pursuit that is them. This report still showed, the beauty on day cat makeup consumer number had exceeded 300 million, among them 95 hind consumer is its main force, the number had exceeded 50 million.

Nowadays, colour value economy erupts greatly, "Beautiful " the final target that became consumer pursuit. New customer also is in ceaselessly emerge in large numbers, for instance, the male also began to join procession of consumer of United States makeup. They besides buy cosmetic to send a girl, also bought to oneself. Because, they also want to let their become more " beautiful " . In addition, still a few love beautiful personage to also begin to be paid attention to quite in thin body and gymnastical respect, and " chase after the United States " in cure beauty small entire industry also begins to present the trend that gave to erupt.

United States makeup is online consume brunt

Actually, be in one, in second line city, be opened quite and the manner that male consumer makes up to oneself includes. They begin to try sheet of introductory class hairdressing to taste, for instance powdery bottom fluid, lipstick.

But the data of the cat that seize a day shows, 2018 consumer of United States makeup, woman consumer data exceeds 67.7% , visible, the female still is the dominant position of occupational hairdressing cosmetic consumer.

But, the contributive force of male consumer also cannot small gaze. They had had their gregarious medium: Buy perfume to send friend, fellow student, lipstick sends his girlfriend. And the lipstick brand great majority that the male buys takes high-end course, for instance Ji Fan hopes, the high end such as YSL, Amani, MAC colour makeup brand. Even, the high-end cosmetic that rolls out on day cat ceremony box is almost by male consumer online buy.

So, on-line of United States makeup consumes brunt besides woman customer, male consumer also contributed certain data.

New trend: The special cosmetic brand of male consumer rises abruptly

Contemporary, hua Meinan is all the time suffer most female vermicelli made from bean starch chase after a club. So, the male people the figure that also begins to be oneself begins to make a change, pursuit " beautiful " tide. So, this belongs to Hua Meinan only " Yan Zhi economy " begin to erupt. Current, the male bought cosmetic to make a new development trend.

Man cosmetic market should be a rising blue sea market, and compare incline to to be changed at going more careful, specialization and the course that high end changes. As expected, the man is beautiful makeup consumptive market is successive growth rate of two years is in 50% above. And, their beauty makeup product measure still is increasing up to now.

In addition, the man is beautiful makeup the brand also is blazing new trails ceaselessly, seek more professional male to use a brand ceaselessly. And these brands also begin to appear more and more high end. For instance, the man of brand shop of the man in bazaar is film of breast of special clean face, special face, special colour makeup. And the man is special colour makeup and photograph of film of these clean face breast, face are compared, growth of quantitative demand rate comes 89% . In the meantime, the man grows compared to the same period with the innovation amount of the brand only to 56% .

Apparent, the cosmetic of concerned male consumer and protect skin to taste the development trend that waits for a brand to had formed a kind of market, and be quickly in market of beauty makeup brand rose abruptly.

Small entire industry also became cure beauty consumer is gone after " beautiful " trend

People is right " beautiful " the definition began to complication, so, the form with people beautiful pursuit and method also become diversification, for instance, also appear in cure beauty and small entire industry gave trend of a kind of development.

From A Lijian the data of health platform shows, every city is different to beautiful attention dot. For instance, fuzhou person likes establish hair, kunming person likes water smooth injection. And person of Chengdu, Chongqing prefers beautiful white needle. Hangzhou person likes to be in however oral cavity kind the flower on medical treatment service weighs gold. Guangzhou person contains acerbity composition of Bo make water to come at using with respect to deflection hairdressing.

In addition, modern also pays close attention to gymnastical problem more and more. They hope they come through fitness thin body, implementation is right " beautiful " pursuit. The data that occupies the day cat platform 2018 shows, about 5.6 million consumer bought relevant equipment of fitness. This data compares the growth 2017 about 1 million. And the consumer great majority that buys gymnastical equipment is the 85 females after, because they are fond of very " thin body " , like run particularly.

If our exercise became much, so we need athletic nutrition filling dose. And present nutrition fills agent, the consumer that loves the United States can choose to contain beneficial unripe bacterium, prandial fiber to wait reduce weight thin body kind healthy nutrition product. And, the male consumer that loves the United States also can choose to complement at the same time albumen pink at the same time fitness, lady consumer is OK at the same time fitness discharges poison, keep reducing weight at the same time through prandial fiber thin body.

And in small entire industry, internet cure is beautiful the first " new oxygen " after be born, got love the attention of beautiful consumer. According to data statistic, in the 18 female consumer that reach 40 years old, 7.4% what the experience user permeability of Chinese cure beauty had reached global total number. Watch Korea instead, its permeability is made an appointment with than Chinese tower above 34.5% . Visible, personage love the United States also likes to choose to be in cure beauty small entire industry will go after " beautiful " , at the same time of China " Yan Zhi economy " the development space in future can compare cure beautiful market big.

Love beautiful heart, everybody has. Now, "Colour value economy " big heat, all sorts of " become beautiful industry " develop increasingly in future expand.