Recently, china actor car with 4.1 billion buy Bao Wo car the share of 67% , let what Bao Wo has dropped out this again " heart blood noble " the focus in making masses key point.
It is early when 2018, bao Wo the evaluate of Bao Wo of share You Futian of 67% 3.97 billion make over just held water before long company, long Cheng Xingye, and make over in this share assure mediumly even if China actor car. Namely in those day, in the bookshops also will be entered with respect to car of actor of city of ceaseless mad lifelike advocate have " German blood relationship " Bao Wo.
Be as high as 4.1 billion in this in buying, bao Wo's price becomes 4.109 billion yuan when pay price 3.866 billion yuan to finally from inchoate, go up be close to 300 million yuan. Be what lets China actor or actress the car is willing to pay 300 million yuan excessive price to buy Bao Wo car?
"Heart blood noble " Bao Wo
"Sell besides the car do not move, without other issue " this is the evaluation of Liu Zhengyao of CEO of China actor car to Bao Wo. Really, photograph comparing builds car power newly, bao Wo is having huge advantage, the fuel car that the country extends and car of new energy resources two license plate, still have those who accord with German craft is truckload factory and engine plant, the most crucial still is the dealer network that has maturity.
It seems that, bao Wo is really very good, but is the fact really such?
Pure close to look with net profit from battalion, 2017, bao Wo battalion receives 5.096 billion yuan, net loss caustic 274.6 million yuan; Up to in August 2018, company battalion receives 2.184 billion yuan, net loss caustic 1.248 billion yuan, battalion closes to glide compared to the same period 57.14% , lie between when only extent of 8 wane caustic expands 355.47% .
From the point of the user, although Bao Wo is having heart department blood relationship, but the experience is not very good, especially the BX5 in series of Bao Wo SUV, engine abnormal knocking, steering wheel shakes wait for a problem, affected an user badly to experience.
Tighten the BX6 after therewith to wait for a problem because of automobile body modelling, highest sale record is a month only 200.
Even the be a burden on because of Bao Wo, of Bao Wo before hold person, battalion of cropland of blessing of steam of parent company north receives twenty-one billion six hundred and sixty-three million yuan, compared to the same period cut 5.54% . Net profit is - 901 million yuan, compared to the same period cut 986.19% , "Sell to have a deficit half " , bao Wo brand became the burden with not small cropland of boreal steam blessing.
Besides, bao Wo still owes cropland of boreal steam blessing the debt of 4.271 billion, need to be paid off inside 3 years, china actors or actress the car buys Bao Wo nowadays, also mean China special to need to assume Bao Wo the debt of 4.271 billion.
Visible, the Bao Wo of heart blood noble, not be true noble certainly.
Recombine supply chain, open is retail new pattern
If say Bao Wo is abjection noble, so China actor car may be burgeoning bourgeois.
Annals showed the basis 2017, profit of net of annual of China actor car - 260 million yuan, but its deficit already closed considerably narrow 92.7% , to before 2018 3 quarters, battalion of China actor car closes amount to 4.92 billion yuan, profit total 280 million yuan, relatively the corresponding period grew 149% last year, realize 4 quarters to last gain. Especially market estimate value, be as high as 45 billion.
And, the lucky favour coffee that China actors or actress the car invests, in July 2018 with will finish A, B two rounds at top speed in December financing, add up to 400 million dollar, market estimate value is 2.2 billion dollar. Also actor or actress for China the personal details of the car increases the brushstroke of massiness.
Be in especially after buying Baowo, china actors or actress car respect shows a plan to blend in a hand from car gold fully, with new retail give priority to dozen of concept, trade to enter a place to cut with the car.
Actor or actress according to China the money newspaper of the car shows: China actor car will be made in the car with Bao Wo, purchase, motorcade establishs operation, sale channel to extend, sale means undertakes deepness cooperates, and strive innovates, initiate jointly " the car is new retail " mode, implementation develops jointly.
Say simply, it is China actor car will making closed circuit of a zoology with Bao Wo, purchase from the material of the car, the spare parts is made, and the car is assembled, respect of follow-up sale, after service undertakes extending, compose builds a complete supply catenary and zoology catenary.
What be worth to be carried nevertheless is, plan open is new the China actor car of retail mode, suffer the main boycott of Yuan Baowo's agency. The existence of policy of new device trade that reason department China actors or actress the car is released is discriminated against and unjust. Originally acceptance the policy of one associate cancels one city much store completely, however instead 1000 cities 10 thousand inn, need 50 square only can set up shop.
And the boycott to agency and disorder, and the interest of agency appeals to beg. China actors or actress car CEO Liu Zhengyao said a word continuously: 4S should come off completely needless attribute, only dedicated at the sale.
