Page of ↑ commodity detail, sweet clew did not hint have cannot the advertisement of spread its tail of purify
Buy intelligent TV set, switch on the mobile phone by advertisement " annoy " , this is recently the experience with a lot of collective consumer.
Recently, the reporter interviews discovery, in market in main brand, xia Pu, achieve dimension, millet, happy inspect, the television such as long rainbow, Kang Jia, all can broadcast video ad automatically after switch on the mobile phone. Among them, the Xia Pu, TV firm purify that achieves dimension, long rainbow, Kang Jia switchs on the mobile phone advertisement existence is difficult, millet, happy inspect brand television switch on the mobile phone advertisement cannot be eliminated. In addition, below Toshiba, pine, the television of the brand such as SamSung, LG is not had switch on the mobile phone advertisement.
To this, liu Jiahui of partner of office of attorney of Beijing heart embellish, lawyer thinks, partial intelligence television switchs on the mobile phone in the process embedded advertisement, let an user compulsively watch, disobey " advertisement law " the 44th " when using Internet to serve, ad page goes out from move, should mark has remarkable label to ensure one key is shut " regulation.
Land blade wave also emphasizes deputy secretary-general of Chinese electron chamber of commerce, switch on the mobile phone advertisement cannot enforce quite consumer is watched, television firm should make consumer OK very cancel a television to switch on the mobile phone conveniently advertisement.
The difference that ↑ part user gives out because of advertisement of spread its tail is judged
Want to must see TV must see 20 seconds ad first
Recently, the report of quality of Pai of Mr Wang Xiang Peng in living in Sichuan Lang complains platform to mirror, he on June 18, 2017 from Hai Erjing east the type that self-supporting inn buys gets stuck for the Hai Ermo of U55H3 (MOOKA) television of intelligence of 55 inches of 4K, "Switch on the mobile phone to still do not have couplet net to be played gave advertisement " .
Letting what Mr Wang cannot accept is, this paragraph of ad that after TV switchs on the mobile phone, broadcasts, cannot shut through the remote controller, advertising options also was not jumped over on screen.
Switch on the mobile phone every time, the television switchs on the mobile phone advertisement still can be updated in real time, broadcast different advertisement video.
The video presentation that Mr Wang offers, after the television switchs on the mobile phone, appear one Duanshi grows advertisement of nearly 20 seconds, without " shut, jump over " advertisement clew.
The reporter notices, current, this television Beijing east the store still is making work, commodity detail page informs a television to switch on the mobile phone without relevant specification contain switch on the mobile phone advertisement, because partial purchaser is encountered cannot have jumped to switch on the mobile phone advertisement and hit difference to judge.
Mr Wang says, before this, he ever connected the customer service after sea Er makes work, if do not need this kind of advertisement to push really,customer service response says send a service, the maintenance technician after carry out can come to maintain, cancel advertisement service directly.
On March 7 midday, the maintenance technician that the site serves in Hai Erlang contacts Mr Wang, the issue that states Mr Wang feedbacks needs to divide pace ability to solve. "The first step comes to check type to take a picture, report manufacturer to examine and approve, after waiting for manufacturer to agree, the 2nd step comes to cancel again. After waiting for manufacturer to agree, the 2nd step comes to cancel again..
10 days, call at sb's house of personnel of after service of sea Er company undertook maintaining, will switch on the mobile phone advertisement is eliminated.
Site of the service in Hai Erlang one piece of surname the staff member expresses to the reporter, the television leaves factory from time to tome exclusive ID number, manufacturer wants the ID number that appears in the newspaper according to after service site, the ad that cancels some station machine is pushed send a service.
The Hao after a responsible color television of sea Er company makes work surnames a staff member to express to the reporter, similar problem can have an user to feedback rarely, will upgrade next leaving factory is related the television all, setting pushbutton can have jumped to watch switch on the mobile phone advertisement.
The manufacturer suggests to reduce volume " lessen a worry "
In fact, intelligent television existence switchs on the mobile phone advertisement is not Gu exemple.
The reporter sells platform discovery in business of a few cable, the brand of TV of partial mainstream intelligence that making work at present, switch on the mobile phone advertisement is watched compulsively and the appearance that cannot skip exists generally. Among them, achieve dimension, millet, happy inspect, the manufacturer such as Kang Jia all makes clear a television clearly inside commodity detail page to contain cannot of purify switch on the mobile phone advertisement; Because intelligent TV switchs on the mobile phone,ever also had many customer ad time is too long and cannot have jumped to give out difference is judged.
On March 25, the reporter calls Xia Pu with consumer identity, achieve dimension, millet, happy inspect, the customer service after the intelligent TV of the brand such as long rainbow, Kang Jia makes work. Personnel of the customer service after the carry out of 6 brands all expresses, intelligent TV is more traditional TV switchs on the mobile phone time is long, in awaiting a process to prevent an user too as dry as a chip, because this was installed,switch on the mobile phone advertisement.
But OK does purify switch on the mobile phone advertisement? Personnel of the customer service after the Xia Pu, carry out that achieves dimension, long rainbow, Kang Jia was offerred with before the processing plan with the similar Er that narrate the sea, let an user report television airframe number, after classics manufacturer examine and verify is passed, come to undertake handling by maintenance technician.
But happy personnel of the customer service after the carry out that inspects TV expresses, cannot shut through technical measure temporarily switch on the mobile phone advertisement, but consumer can undertake installing switching on the mobile phone in order to shut to the television advertisement sound.
Personnel of the customer service after the carry out of millet TV also expresses, temporary cannot purify its switch on the mobile phone advertisement, customer can lessen a worry only through reducing television volume.
In the meantime, it is to think contest is tasted probably take oneself switch on the mobile phone advertisement is product inferior position, the reporter observes, the television firm that includes Toshiba, pine to fall inside switchs on the mobile phone with notting have inside commodity detail page advertisement undertakes conduct propaganda for stunt.
" switch on the mobile phone advertisement " problem, liu Jiahui of partner of office of attorney of Beijing heart embellish, lawyer tells a reporter, of intelligent television switch on the mobile phone advertisement is belonged to " advertisement law " the Internet advertisement category of the 44th regulation. When use Internet serves, ad page goes out from move, should mark has remarkable label, ensure can bolt shut. Cannot " compulsive " the user is watched switch on the mobile phone advertisement. If violate this regulation, can be in 5000 yuan of above fine 30 thousand yuan below.
The sea Er television that model narrates to be U55H3 before was not made clear in the detail introduction page in its commodity indicate ad is contained when this TV switchs on the mobile phone, and its switch on the mobile phone advertisement cannot cancel, liu Jiahui thinks, this kind of practice is disobeyed apparently " advertisement law " before narrate a regulation. If consumer thinks authority of his know the inside story is encroached, can choose to return money.
Liu Jiahui expresses, if consumer is below the circumstance of sufficient know the inside story, choose TV of some brand intelligence as before, so although the television is contained cannot of purify switch on the mobile phone advertisement, also be to accord with market competition regulation and reasonable and lawful.
The difference that ↑ consumer gives out is judged
Expert appeal still gives customer option
On March 26, the personage tells a reporter related industry of a TV, current, the price of intelligent TV is inferior, and member and advertisement income are its general trade pattern.
The reporter learns from millet company, millet TV is in page of electric business each product detailed information of big sale channel all has advertisement clew news, tell customer. Millet company established group of special advertisement examine and verify, the advertisement of 80 ％ is 15 seconds.
On March 26, the reporter contacts wave of Liu Ren of deputy secretary-general of Chinese electron chamber of commerce. Land blade wave expresses, TV switchs on the mobile phone advertisement is in the past the child of the commercial pattern that Internet TV takes.
Brand of television of ↑ some intelligence brings advertisement hint in what commodity detail page makes clear
He introduces, switch on the mobile phone advertisement belongs to OTT advertising a kind, 3 years two ago, include millet, happy inspect, TV of windstorm, OK inside partial Internet company for market of TV of race to control, support low attracts consumer to buy, through switching on the mobile phone advertisement perhaps offers other appreciation service to come gain. Land blade wave expresses, till such commercial pattern perhaps says modes of life and relation to their environment is current, did not come true, "So far, internet TV, doing not have is gain. Doing not have is gain..
Land blade wave also emphasizes, internet advertisement cannot enforce quite consumer is watched. Offer purify to switch on the mobile phone to consumer to partial television firm advertising after service, land blade wave expresses, such practice is reasonable. He expresses at the same time, whether to watch advertising power to make decisions to depend on consumer, "Can cancel, should want can very be watched conveniently or cancel, is not compulsive consumer is watched " .
Land blade wave thinks, television firm is with preventing consumer inside latency time too as dry as a chip for, embedded switch on the mobile phone advertising view is unreasonable, "Because this (do not install advertisement) can come true from technical measure, this is not compulsive consumer views advertising argument " .
