Client of new classics abb is carried in electric market superintended total bureau 29 days to hold routine in the morning on March 29 first quarter press conference, the market superintends Liu Min of director of department of total bureau ad to disclose on the meeting, investigated case of false illegal advertisement in all 2018 forty-one thousand three hundred, punish do not have amount 758 million yuan, feed category to violate advertisement to punish phonily among them do not have amount 60.1 million yuan; Health food violates advertisement to punish phonily do not have amount 19.77 million yuan.
The market supervises administrative total bureau. Dong Xiang of new classics abb is depended on in photograph
In the light of blow food, health food violates advertisement condition phonily, liu Min says, 2018, the market superintends total bureau to supervise and urge directive each district increases advertisement to superintend further hold strength of case of deal with according to law, investigate case of false illegal advertisement in all forty-one thousand three hundred, punish do not have amount 758 million yuan. Feed category to violate advertisement case phonily among them 3858, occupy investigate and deal with sb 9.3% of advertisement case gross, grow 23.7% compared to the same period, punish do not have amount 60.1 million yuan; Health food violates advertisement case phonily 726, punish do not have amount 19.77 million yuan. In addition, annual investigates case of illegal Internet advertisement in all 23102, grow 55% compared to the same period.
Liu Min points out, 2019, the market superintends total bureau to will continue to attach most importance to a dot with advertisement of food, health food, begin work of repair of false illegal advertisement continuously, cogent safeguard consumer to close right increase.
It is to increase advertisement to superintend execute the law strength, wait for relation people health to conduct financial transactions of investment of health food, estate, finance the key domain of safety and belongings safety, increase a case to investigate strength, strengthen the unity that crosses an area to violate advertisement case to attemper direct, hang out one's shingle supervise and direct major case, center exposure case of 4 batches of typical illegal ad.
2 it is the key domain advertisement such as farther aggrandizement food, health food is monitored, compress the discovery that monitor to be suspected of violating clew to turn do time, line of Internet advertisement prison alls alone real time is distributed, traditional media advertisement selectives examination the clew that monitor distributes time by 30 days cut to 15 days.
3 it is to begin work of Internet advertisement repair deep, print and distribute of total bureau near future " the announcement that the market superintends total bureau to work about beginning Internet advertisement punish deep " , put forward clearly to be affected with the society big, enclothe platform of business affairs of engine of wide portal website, search, electron, move especially the client is carried and the Internet agency such as new media account attachs most importance to a dot, wait for relation people health to violate advertisement safely phonily in the light of medical treatment, medicines and chemical reagents, health food, responsibility of main body of platform of squeezing ramming Internet, increase pair of illegal Internet advertising to punish further strength, gravity is investigated release the of all kinds illegal action such as effect of health food advertisement, exaggerated product without examining and approve.
4 it is to strengthen a system to build, accelerate advance " advertisement of food of recipe of utility of medicines and chemical reagents, medical apparatus and instruments, health food, special medicine is examined release administrative measure " edit the job, strict " 3 taste one instrument " advertisement is examined. (In APP of new classics abb)
