Exclusive | Commerce of fashionable dress of the 3rd BoF comments on " talk " the peak meets: Lead_News

Exclusive | Commerce of fashionable dress of the 3rd BoF comments on " talk " the peak meets: Leader of fashionable dress group discusses He Wei jointly " contemporary poineering spirit "

The China of the 3rd BoF that holds during week of Shanghai fashionable dress " talk " the peak is met, gathered together to come from Moda Operandi, LVMH (group of Lu Weiming a small room) , Magmode variety, little red book, OIB China, Clot, the industry tall tube such as Sankuanz reachs brand author, they explored He Wei jointly " contemporary poineering spirit " .

Chinese Shanghai -- China rises abruptly quickly on world stage, also be the force card of local poineering actual strength. So called " Chinese speed " , those who point to is the speed that the enterprise iteration here, innovation and ego recombine, surpassed international level, and hold BoF China " talk " the consequence that the peak can aim to record and enlarge these business circles pioneer, offer a communication to each other is connected and drive the platform that speak and creates brand-new opportunity to them.

"This year, china will surmount the United States, make the biggest fashionable market on the world, accordingly, this is a best opportunity, will consider to reach the fashionable poineering company that discusses the whole world to get attention fully deep. " The Business Of Fashion (BoF) father holds presiding apparitor Imran Amed concurrently the say in welcoming to make a speech. "China rises abruptly quickly on global arena also is the proof of native entrepreneur actual strength. Every time I come to Shanghai, my metropolis is open-eyed the speed that commerce is broken through and innovates at here, no matter be,be in vogue, hairdressing, retail still be technical respect. " Amed expresses.

This is the China of the 3rd BoF that since comment of commerce of BoF fashionable dress holds water 5 years, holds " talk " the peak is met, china serves as the international edition peak with exclusive BoF to be able to hold the ground, also confirm the importance of this market. Worth while and advertent is, china will be in this year the end of the year, make the fashionable dress market with the biggest whole world.

Meeting theme is the peak last year October " new forward position " , this year, with " modern poineering mind " the experience of the person that this locality of can thorough mining does poineering work reachs the current peak that gives priority to a problem turn. The company that they establish, great majority reachs dimensions to go up in system capacity already Yuan Chaogui Gu Jiou's beautiful poineering company.

Analyse the complex difficult problem that they encounter for development, zhou Si (on March 29) be in Shanghai, the Business Of Fashion (BoF) father holds presiding apparitor Imran Amed concurrently to welcome each industry leader to attend commerce of fashionable dress of the 3rd BoF to comment on " talk " Chinese peak is met (BoF China Summit) , art of Sa every accept and design institute (Savannah College Of Art And Design, SCAD) the partner that is an activity.

Current peak can be in 2019 Chun Xia Shanghai hold between fashionable dress cycle, the place is located in Nanjing distance business encircles shopping centers to promote remote antiquity of course of study to collect on the west (HKRI Taikoo Hui) multimedia function hall. Here, chief of the industry tall tube with BoF and the market of Chinese fashionable dress that came from this to achieve volatile growth, tremendous influence, poineering home, ideology, had 4 panel discussion jointly.

LVMH (group of Lu Weiming a small room) the acting time difference that Wu Yue of president of big China division emphasized Chinese consumer. Wu Yue joined LVMH 1993, he the group the experience of brand of 90 time luxury in Chinese market is summed up for " educational phase " , to receive " 80 hind " consumer paves a road. In " how does poineering home use consumer to have an insight into the biggest the investment value that changes oneself " in link, wu Yue mentioned Han Han, he remembers a detail in Han Han work, the acting time difference that from culture angle the analysis of retail to China market makes him new ponder over Chinese luxury market. "I remember Han Han keeping a detail, he thinks oneself till 2000, ability general fashionable dress (Fashion) this word brings into its language system. " Wu Yue say.

"Be in China, everything is in the condition of acceleration "

Wu Yue thinks the system capacity of 120 million middle class and United States reach Chinese instantly Japan is similar, but its consume means to be put in vast difference. "Chinese middle class is the youngest generation person, they ability is 30 many years old 20 years old, the average age of Japanese middle class is 65 years old, their middle class than a lot of countries is accordingly young, be in China, everything is in the condition of acceleration. " say of ground of Wu Yue openness.

Face composition the structure is complex and the Chinese consumer with circle apparent stratification, he thinks most crucial is build with them " true connection " , industry also needs to build to them more deep and mutiple level understanding, cannot treat as the same. "Of course, how to contact neither one with consumer generation ' correct ' the answer. " Wu Yue say. "But I know you must a lot of advertent is in the subtle behavior under idea changes. " Wu Yue thinks, if look to buy the consumptive deed of the Chinese tourist of luxury in path of Hong Kong Guangdong only, can not take the full view of Chinese consumer.

Although China is faced with economy to increase the prospect that puts delay, but Wu Yue still values native land luxury to consume the market. "Chinese GDP went up last year for 6.6 % , this is level of lowest of the history in my memory, but the GDP that this 6.6 % is equivalent to whole Australia. " . Look in him, what we should talk about is not economy puts delay, however how will the growth path of this market become more diversity. He thinks to be in China the market, the brand has methods of more science and technology to achieve rapidder growth.

"Innovation of science and technology is omnipresent like air, the company that any wanting that professional work is begun in China cannot escape to produce an impact with science and technology. " Wu Yue is final say. "Chinese market is expended by young disappear even more force place drive, accordingly we must catch up with quickly their rhythm. Accordingly we must catch up with quickly their rhythm..

Wu Yue still thinks, a certain fractionize consumes focusing a group of things with common features group, or the brand of a certain onefold and geographical area, have successful possibility more. For instance Shanghai is a city that having 20 million population, this is individual the quantity is similar to Australia, canada or other Europe country, if the brand is in Shanghai set up shop, still can radiation includes the circumjacent city such as Hangzhou, Nanjing and the rich estate over there.

Science and technology how business of drive vogue cable

Mention China to consume the market to become when Wu Yue fractionize, for alleged " small numerous market " when offerring breach. As establish the Moda Operandi of business of American luxury cable 2010, it is the first opens to booking the online platform when new fund of season T stage directly, also be market of overseas cable business in, one of firms of independent cable merchant that a few a few had been not bought or appear on the market, it next in development strategy, china makes the core that its develop quickly. The F that Moda Operandi acquired 165 million dollar in December 2017 annulus financing, zheng Zhigang and Apax Digital combination are gotten cast. Current, moda Operandi already accumulative total obtains financing of 300 million dollar.

"In the process that is away on official business often in me, I discover the individuation that we discuss, have certain oneness actually, the female has same dynamical source, scared, hope. " author of Moda Operandi combination holds say of Lauren Santo Domingo of presiding brand official concurrently, be apart from her to come to Shanghai last, had spent time 10 years. "We have deep love for fashionable dress because of same argument, what differ exclusively is the difference of our located weather environment and as interactive as science and technology means. Be in the United States, we not very uses WhatsApp. " Santo Domingo expresses, data mining will become the key of Moda Operandi, "Inside 7 minutes when we can go beautiful in a series, know which a few dresses, which a few color and measures can sell well. Which a few color and measures can sell well..

In the Moda Operandi that the company joins before arranging half an year presiding apparitor Ganesh Srivats looks, moda Operandi is in high speed to develop level at present, besides break through on data mining, undertake product sales volume is forecasted better besides, entering Chinese market also is a key, but cannot regard China as pure " cash ox " (Cash Cow) .

"If see data formulate strategy only, a little dangerous, we must make the one part of native land zoology, real ground knows this state. " Srivats is in " how should tall canal formulate long-term growth strategy " path of the summary in link. Data understands help Moda Operandi the fractionize criterion of the market, "We can occupy the consumer that forecasts Beijing and Shanghai ahead of schedule to want what kind of product through number, make the stock plan that accords with local market, can reduce slow-moving proportion effectively so, and this ability is the biggest challenge that luxury faces in China. " he complements.

Srivats points out, although Moda Operandi has not been made specific " Chinese strategy " , what should in also thinking its good, article name call, but Moda Operandi to infiltrate Chinese market, established a few old standard. "Our early decides, the crucial part that China can make this company future develop. The first, we cannot have an Asia strategy only, and want more fractionize, have strategy of an inland market, the 2nd, we must establish the department that a mainland turns, the 3rd, we should study company of science and technology, and Moda Operandi make it the website that a mainland changes, no matter be,go up in operating system or product. " Srivats say.

For much to adding Moda Operandi half an year Srivats, he thinks he still is in to get used to level, not rapid move transforms this mature poineering company. "I think to enter duty to change everything according to all be fond of is not a good way, enter a new company when you in, you need to respect its original company culture and employee, I think I still am in phase of a study, and as a new personality, I still can offer a kind " healthy suspicion " reach analytic perspective. " Srivats say.

And should asking about Moda Operandi to whether can be a target in order to appear on the market to or is to seek buy the home suitably, 2 people did not disclose more. "We establish at 9 years before, my original plan was to perhaps arrive the 5th year by Ni Man general merchandise (Neiman Marcus) buy, but it is probably a few years ago, be in on conference of board of directors, member of a directorate asks me, ' hear Ni Man general merchandise is being searched buy the home, are you interested? ' apparently, we entered a different circuit. " Santo Domingo say.

"His economy " fall 2 times retail to revive with the line

The market is consumed in the male this fractionize domain, reflected " Chinese consumer " this group is more complex at the same time, but this is a tremendous business chance that nots allow to ignore. In the theme -- China " his economy " in the forum of the rise of hatch, " the first finance and economics " Zhao Jia of magazine editor in chief is shared, the male protected skin to taste market dimensions to achieve 2017 10 billion, the dimensions of retail market achieved male dress 676.1 billion breathtaking, and what this speed will have 13.1 % in the past is compound model year increase rate.

The another apparent change of instantly China market is, male consumer is a potential market that remains to dig, but the male of instantly consumes what the market also is in a key to change period, more and more males begin to undertake actively consumptive decision-making.

Relevant data confirmed this. Little red book tastes Shi Qiwei of brand general manager to disclose on forum, the male user amount of little red book broke up one year fourfold, the user that 20 % exceeds on little red book at present is the male, and a year ago, this number is 10 % only.

"The male consumed hairdressing product to experience 3 level, the first phase is a girlfriend when shopping, buy incidentally, appeared then the female of leech on to such as spring of Europe of Oulaiya, green jade protects skin to taste the brand over. The 2nd phase is electric business after appearing, probably from begin 5 years ago, one batch when appear relies on the brand protecting skin at day cat, for instance Jieweier. The 3rd phase is Martin this kind of iformation flow advertisement from today's top headlines, according to interest the hobby flows backwards the brand of electric business website. " say of Wu Zhigang of OIB China author. "Prospective male protects skin market to meet more and more fractionize, form the market structure that likes relevant couplet with interest. Form the market structure that likes relevant couplet with interest..

Presiding apparitor Caichong amounts to Magmode variety to think, of China " 60 hind " reach " 70 hind " male consumer, had been in all one's life almost adolescence. "I follow a few entrepreneur, ' 60 hind ' , what they like most is very the dress that jump, the likelihood is before adolescence is too depressive. You can see, ' 70 hind ' upgrade is increasing beautiful uncle, it is me instead this age paragraph 80 hind have some kind is conservative. And 90 heel 00 hind, buying a room to buy a car is not they distinguish the method at other any more, emphasize savouring more (Taste) the sex that reach tone (Sense) . Emphasize savouring more (Taste) the sex that reach tone (Sense) ..

But the brand that breaks through male market to the hope, how should choose to invest the channel with the most efficient return rate, shi Qiwei and Cai Chongda think, or should below tropic. "This times line issues organic meeting to revive, because people is online,be go up to achieve efficiency after acme, begin to yearn for the regression to lifestyle, and we want to do, it is to offer let an user can undertake consumptive decision-making setting. " Shi Qiwei say.

Street rises abruptly

It is LVMH returns be Moda Operandi to state no matter, what had not compared a batch to affect next growing to rise in street culture is new personage of a batch of originality and vanward delegate, their dialog, the prospective trend of fashionable to China industry can provide more inspiration.

"What I feel we are being done is Contemporary Fashion Brand (fashionable now brand) , if still say we are Streetwear now (street) brand, it is very inequitable. " Clot combination author holds Chen Guanxi of originality chief inspector concurrently to be in the theme " newly established enterprise can go to school from street brand body what " the say in the link that press an axis. "We are brands of a street at first, but we are in all the time grow, the market also is in all the time grow, culture also is being changed, in those days uncared-for gabby music, had turned the mainstream into popular music nowadays. " Chen Guanxi thinks, we should stop to classify even, after all the consumptive crowd of instantly also becomes more be classified simply hard.

And of the official on originality chief inspector holds concurrently to look in Sankuanz author, street follows the classified pattern that fashionable dress is two different logic, street is careless root, of from bottom to top, and fashionable dress is form of a kind of creation. He thinks to be below the commercial system of fashionable dress, form of this kind of culture should not divide street national boundaries. "Go for the first time week of international fashionable dress when, I am in all the time actually of angst is, your Oriental identity, can you follow the west what kind of impact does this power center produce? How do you hope the west understands you? " go up government-owned say. "But I discover this logic has a problem, thing square culture difference actually very big, no matter be design itself or the judgement to the thing, thing square culture is differ want confluence surely, and should let both the global culture that grows a more advanced sex, the language that uses globalization goes narrate a common thing or theme. The language that uses globalization goes narrate a common thing or theme..

The artist held Nike co-worker Ton Mak concurrently to also express similar opinion. "Oppose east and west rise undertake discussion, not free. " Mak say. "I feel the most important is the creation environment that has freedom, the agency that I create may be very different. " the process that she thinks art is created should be liquidity is very strong, and the identity of an artist, also should be not understood to be by confine ground " drawing everyday. Also should be not understood to be by confine ground " drawing everyday..

Wu Yue of no less than was full of diversity to the definition of Chinese consumer, the vogue of contemporary transmission group that manages world of last field theory edits chief inspector to held Yehyehyeh author Xie Xiaowei concurrently to also point out Chinese market serves as complex and the synthesis that is full of contradiction, should be not understood to be an onefold concept by people. "The world is smooth, but the world is actually rough. " her say.

To future, chen Guanxi thinks consumptive group of China is already enough and mature, the company of native land originality that we need more maturity group. And of this test, it is originality personage how to commercialize the capacity that reachs protective brand to move a gender evenly. "I actually very glad BoF can support native land stylist here, a lot of people want to come to China to make money only, this also lets a lot of people lose ego, they need to be inspired, need knows they also can have a dream. " Chen Guanxi say.

"A lot of people are staring at Chinese market, feel this is a ground that digs gold, but the talented person that we should put effort in education place goes up, ability lets native land and fashionable industry become true internationalization. " Chen Guanxi say. This is as similar as the idea of Srivats also, "The company with good any should be ' philosophy moves ' , and the market that the key of this motion is consumer dominant, if we can hit the point this theme, we succeed with respect to organic meeting. " his say.

Say like Amed place in that way, the theme that Chenguan hoped to sum up current forum well -- discussing when us " modern poineering mind " when, discuss should be besides digging Jin Zhi think, this ability is occupational domain of a fractionize, the key of conquer China market.

Art of Sa every accept and design institute (SCAD) for currentBoFChinese peak meets a partner

Zhou Wei of Shanghai fashionable dress is currentBoFChinese peak meets strategic partner

The remote antiquity that start line of business is collected for currentBoFGround of Chinese peak assembly room partner

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