Psychology is function of a psychological phenomenon that studies the mankind, spirit and behavior is scientific, since an academic course, also be an application course.
Research involves a lot of fields such as conscious, acknowledge, mood, character, behavior, human relation, human relations in society.
And Marketing, what be no matter be translated into Chinese,, its study object and psychology are completely consistent.
Punish the person in the market personally, buy the commodity, person that enjoys a service, the brand needs to communicate the person of the influence:
Who are these people? Process of what kind of psychology experiencing? What to experience? What is idea? What to need? What kind of manner be to the life?
The research of the soul of these thorough people, attach most importance to especially with executive plan to sale strategy should, and the psychological itself explanation in Greek is the soul, turn English into Psyche later.
So relatively the definition at those deal in generalities, I myself am willing more a perceptual psychological definition study for " the person's soul " course.
The soul and science, this is a contradiction lasting topic, the sensibility in sale of no less than and reason, in each excellent sale case, be just as quanta to pester kind while appear, perforative from beginning to end.
And psychology can study " the soul " , want inevitably to show it " genetic blood relationship " .
Psychological at present more accepted is: Psychological father is biology, the mother is philosophy, why so say?
Biology slants reason, it is psychological father so, the his scientific research biologic structure, function, rule that happen and develops.
And the relation of biology and surroundings, all sorts of consciousness that consider to affect a person especially and the cerebral ministry that perceive a system are neurological, so the viewpoint from biology, psychology also can be weighed for " cerebral a Confucian school of idealist philosophy of the Song and Ming Dynasties " .
Philosophy slants sensibility is changed, because this is a mother, biology considers to induce according to physiology an influence person behavior and psychological development rule.
These rules help brand and consumer be communicated effectively, arrive from brand acknowledge buy, philosophy is in charge of summing up and sublimate.
After finishing first time to buy again, pass the rationalize of behavior and manner gradually, form viewpoint of value to agree with to the brand and follow makes vermicelli made from bean starch.
The hope is mixed through be being arranged ceaselessly neat, confluence manages to talk and be carried out, combine model and old practice, present the intellectual regale of a series of sale psychology for everybody.
Curricular adviser introduces:
Cao Cheng, brand geometry author.
Bachelor of major of sale of market of college of Shanghai finance and economics, china assumes office the first batch the domestic adman at firm of international 4A ad, well-known trademark organizer.
Europe international is versed in in business school EMBA is industrial and commercial administrative Master, business school of French Marseilles Kedge is reading doctor of industrial and commercial government, part-time job of Zhejiang Normal University is taught.
The brand of well-known company of much home throughout the country is advisory, lyons business school is new expert of retail industry center, CCG China and globalization wisdom library director.
The brand strategy that holds the position of much home company at present consults adviser, well-known company of the international of the service and home includes:
TCL, 360, emperor resembles group, combination benefit China, Baolelijia, new transfer, sea Er. Working, cao Chengxian is born to also throw a lot of time and energy college sale knowledge share in the center.
In business school of traffic university, Nanjing university, Marseilles MBA, medium business school of Europe international work had held successful course for many times to share, love by the student.
Di Qi, bachelor of major of sale of market of college of Shanghai finance and economics. University psychology leaves south the Master is being read, 14 years brand and media work.
Ever held the post of Beidasimangunayaer countrywide market sells chief inspector, china city brand transmits VP, currently hold the post ofmore than 1 strange think of copartner, also be advisory division of psychology of a 2 class at the same time.
Sale psychology has curricular list:
The 1st class | Of consumer " the head manages " the woman in sexual psychology and sale
The 2nd class | Of consumer " the head manages " the man in sexual psychology and sale
The 3rd class | The selective attention of consumer (go up collect)
The 4th class | The selective attention of consumer (next collect)
The 5th class | Explain from psychological angle what is a brand?
The 6th class | How does originality arise?
The 7th class | Motive - desire - mood and socialization cable business
The 8th class | Understand the group action of compose consumer from group heart
The 9th class | Motive - behavior - manner and threaten sale: Threaten sale is OK also very the front!
The 10th class | China unripe: To Zhi Wei from chairman of American psychology association soup inferiors global vice-president
The 11st class | Arrive from mental belief the brand is devotional, the group of the Kang Baolai that see form is devotional
The 12nd class | 80, the behavior of 90 is forecasted, see great value by 3 years old
The 13rd class | The bait effect in sale: What consumer face difficult choice chooses is correct open way
The 14th class | Sale of big data of libidinal psychology & : What should consumer buy after all?
The 15th class | Be about to sell commodity preemptive popular feeling, alinei allows the psychology of sale to unscramble!
The 16th class | What should consumer buy after all? Curious motive and advertisement of be concerned about
The 17th class | How to revenge for consumer? Strike back psychological sale applies!
The 18th class | What should consumer buy after all? Collect motive to light IP upsurge
The 19th class | What should consumer buy after all? I want " the home in the home " !
The 20th class | What should consumer buy after all? Pursuit is exciting, add bit of makings for flat life!
...
Course is updated continuously in, weekly first phase encounters with the means of sale psychology and you!
The psychology in sale this class
Can give priority to a line with the consumer method in sale
Intention a Confucian school of idealist philosophy of the Song and Ming Dynasties takes this route
With the brand from realise love
Arrive to marry again
In the soul of nonstop client
Enter course
Click lower part to sign up immediately course
