Civil | Ox of company of AI finance and economics is agrarian
Make up | China write down
The husband of one's maternal aunt is about to leave us far.
On March 28, suo Ni announces to make the same score Jing Yifu to will leave off his post on June 18 chairman of board of directors. He had left off his post before this CEO, prepare to hand over influence to give Ji Tianxian one an ancient official title. Smooth Jing Yifu expresses: "I decide from this Suoniji that he spent 35 years the group graduates. To all the time since the staff that supports me people, still have all shareholder people, I am thanked very much. I am thanked very much..
7 years in Buddhist nun of all alone of in control of of smooth Jing Yifu, he raises share price from 19.7 dollars brace up to 42.4 dollars, broke up one times superabundant.
But besides partner, true recall his perhaps is a player. His force with oneself is heavy brace up PS3 sales volume, up to now PlayStation series lead plane sells in the whole world give 500 million, become Suo Ni to consume the successful proof on electronic business. Smooth Jing Yifu also is become by player affectionately " the husband of one's maternal aunt " , live in expressional bag. "The smile of guardianship the husband of one's maternal aunt " the proof that becomes consumer to embrace wholesale to Suo Ni, the propagandist language of Yuansheng government " Make.believe " .
Uncle is distant nowadays go, his " One Sony " the strategy does poineering work however not half. Can Xian Yilang of succession Zhe Jitian guide Suo Ni to walk along next era?
Uncircumcised arrival
Smooth Jing Yifu is not a pure Japanese. This affected his part in Suo Ni more or less.
Elementary school when one grade, he is brought into play because of the profession of banker father, move area of empress of American new York to read from Japan. Go to school the first day, this Japan little boy won't an English, be fallen in the classroom to look at parents all alone to leave.
There are 3 pieces of cards that keep with English and Japanese on his neck: "I fell ill " , " I want to go closet " and " call to my parents instantly please " . "I feel the loneliness of nondescript. " his memory says.
The childhood of smooth Jing Yifu mixes in North America the flounder between Japan: Just society and classmate spend all saints' day together, return Tokyo to read elementary school 4 grade; Go to Canada reading a middle school subsequently, the international christian university that is in Tokyo (ICU) read an university. In ICU, he is met so English-speaking Japan sea returns to be called Hen-Japa (brim Japanese) , with " Jun-Japa (pure Japanese) photograph distinction.
This became the epitome of his profession career. He decides secretly, "I want to try to serve as a Japanese, attend Japanese college, work to Japanese company. " but although entered Suo Ni, his branch and style of branch of equipment of traditional seeing and hearing are disparate, latter is at that time of Suo Ni " appearance " , by sterling Japanese in control of: Visit the office of the other side some, he discovers tall canal of the other side wears suit, have shallow brown waists-coat, and oneself or foot step on sneaker very optional.
When just entering Suo Ni, smooth Jing Yifu is in CBS/Sony (namely predecessor of recreational of Suo Ni music) the job, be in charge of marketing business. 1993, the father of Shan Maoxiong of bolus of Suo Ni patriarch, PlayStation is long much fine Mu Jian founded jointly recreation of Suo Ni computer (SCE) . This potential energy says appreciate of bolus Shan Maoxiong the youth of fluent English, move him toward American branch (SCEA) , the channel that participates in PlayStation is built.
Smooth Jing Yifu opposes the strong stance of leader plant, visit inn of door of the bazaar below the line, game and convenience shop personally. This gained huge success: October 2000, playStation2 is opened in North America book first days, book a quantity to exceed 1 million, turnover exceeds 250 million dollar.
But this is brilliant fine nevertheless, suo Ni suffers from went up big company is sick. Jing Lizhong memory says native of director of development of Suo Ni patriarch, AIBO: The company is in charge of negligence engineer culture high, what turn and believe outside advisory firm is strange think of different to want, the concussion to network times also be indifferent to sth. 2001, whole world of clean-out of burst of bubble of science and technology, also begin disaster and Japanese business.
In April 2003, suo Ni announced on one year of money to declare: Gigantic deficient 1 billion dollar. Stock of outside undersell Suo Ni, suo Ni share price drops two days achieve 25% , and company of embroil Japan other science and technology, cause day classics index to drop greatly, history say " Suo Ni shakes " . Still be before one year " the most successful CEO " give a well to extend, tertian became " the poorest CEO " , be daydreamed by criticism too long, not attend to one's proper works or duties.
Suo Ni's disaster returns unfinished to written guarantee. E3 was exhibited 2006 on the meeting, suo Ni announced PS3 price: Be equivalent to contest tasting the summation of Ren Tiantang Wii and Microsoft Xbox 360. The father of PlayStation is long much fine Mu Jian does not forget filling knife to say: "The player that knows PS3 truly just is not disrelished expensive " , " PS3 is worth you to work hard for it " . Public opinion an in an uproar, PS3 sales volume is gloomy. Suffer this effect, long much fine him Mu Jian also retired 2007, make the same score the position such as president of SCE of Jing Yifu replace, COO. He faces enormous pressure at that time: The outside thinks he knows game far from, long still much fine Mu Jian is good when the president.
The root cause of illness or trouble of PS3 comes in technology of blind praise highly start off line: Long much fine Mu Jian believes, hardware is good, software nature can come. He gives PS3 mount the Cell chip that develops jointly with Toshiba, IBM, function is driving. Brand-new processor framework also brings about development difficulty to increase, cost turns over times, let incessantly of game developer complain of suffering. In addition, PS3 returns integrated and newest blue smooth CD driver, bring about hardware cost house not to fall high, inchoate can lose money in business sells hardware, the right gold that relies on manufacturer of tripartite game makes money, the result sells to have a deficit, income of far from software can be compensated. PS3 uses
After assuming office, smooth Jing Yifu made clear fixed position afresh: PS3 is plane of a sport, want to please developer and player. The thin body of PS3 depreciates the plan undertakes step-by-steply, manufacturing cycle of more than 10 years makes the hardware cost of PS3 falls normal eventually level. In developer part, he gave aid to " alloy equips " " mysterious maritime space " wait for series; In player part, group of his grip core, use media to gain ground to brim player. Final PS3 sales volume begins get warm again after a cold spell, exceed Xbox 360 instead, make Suo Ni's most successful after Walkman product.
PS4 comes out later, just meet adversary Xbox One is prohibiting secondhand game trades wait for the error on major problem, PS4 exploit a victory is pursued and attack. Up to now PS4 already put on sale 91.6 million, playStation series total sales volume exceeds 500 million. Suo Ni succeeds for souvenir, the blue that still gave edition of set limit to is transparent lead plane.
In Suo Ni interior, smooth Jing Yifu continues preferment: Became Suo Ni company to carry out vice-president 2009; Became Suo Ni in April 2011 company delegate apparitor, carry out assistant president; Replaced foreign nationality president 2012 Howard Sijinge, the apparitor that becomes Suo Ni company, president holds CEO concurrently, namely right palm door person.
In player eye, smooth Jing Yifu also was become " the husband of one's maternal aunt " . The outside deserves to go up for his handsome and warm smile expressional bag, say oneself want to guard " the smile of the husband of one's maternal aunt " (charge a cost for belief, buy Suo Ni product) .
March 2016, the smooth Jing Yifu that comes to Beijing make a speech takes aim to reporter Naaolibasi camera takes a picture to him. He is extemporaneous speak " You Should Be Ashamed " enquire the other side can buy Suo Ni camera. "Buy buy buy " make all alone noodles or vermicelli made from bean or sweet potato starch wide straighten for what circulate. Advocate the Suo Ni that hits consumptive electron, the bearer outside be being depended on just about makes the same score Jing Yifu, built day look forward to to be close to warm figure rarely with consumer.
Gnaw immobile hard bone
But the thing that makes the same score Jing Yifu to also have above sb's bend.
Enter millennium, consumptive electron business of Suo Ni and malic height coincide. For antagonism IPad, different branch ever rolled out Suo Ni 4 products, consummate of each other disagreement is laughingstock. Assumed office 2012 after Suo Ni's president holds CEO concurrently, smooth Jing Yifu rolls out One Sony to plan, aim to break sectional wall, the advantage assemble of will departmental cent arrives same on the product.
In his tentative idea, the equipment of this one be a comprehensive expression of once was a mobile phone. Mobile business from beginning to end deficit of in successive years, be passed frequently will come off from Suo Ni. For this smooth Jing Yifu must stand to clarify 2016: "Won't quit mobile phone professional work absolutely. " the kindling that he thinks the mobile phone withheld Suo Ni: "We must have a few equipment to join the network undertakes communication. If we left this communication space, we can be in good opportunity is missed in mode change the next time. We can be in good opportunity is missed in mode change the next time..
But go up in mobile phone of Suo Ni oneself, used Suo Ni video reach product program to resolve a branch (IP&S) supplied photographing resembles a head, film the effect is inferior to using however photograph the person of the same trade that resembles a head likewise. "Negative to oneself optimize " make mobile phone vermicelli made from bean starch between from ridicule. Explanation of ground of Ceng Mo Nai says Suo Ni's mobile chief: The technology lays in rich camera branch, be afraid of a mobile phone take a picture the small sheet that the effect exceeds him, reject to optimize camera function for mobile phone branch all the time so.
Till leave one's post of smooth Jing Yifu during, this one problem just had the brows that solve: In April 2019, of Suo Ni video reach product program to solve a company (IP&S) , domestic entertainment and frequency company (HE&S) with company of Suo Ni mobile (MC) , will incorporate a branch, become product of Suo Ni electron and solution company (EP&S) .
Somebody guesses, say a smooth Jing Yifu of fluent English, the estrangement of branch of equipment of seeing and hearing that walks on with business suit change still is in. Can promote reform further, the succession that perhaps is him person, Xian Yilang of cropland of old partner auspicious.
Assume office from 2012 case, smooth Jing Yifu gained huge success: Suo Ni profit from on one year gigantic deficient 456.7 billion yen, turn round for gain 41.5 billion yen. He cut a series of unprofitable business: Stop to cooperate with Xia Pu branch of drive of astigmatism of face plate of liquid crystal of research and development, solution. For this, peng rich company reports with cover " he rescued Suo Ni " admire substantially to making the same score Jing Yifu.
But also somebody thinks this and sell a building to concern: In January 2013, suo Ni sells American headquarters building exchanges 770 million dollar, sold Tokyo to taste edifice of big Qi of plain area NBF to exchange 1.2 billion dollar again in Feburary. Actually, business of the whole in also becoming nearly 7 years 2012 is only not a year of deficit. In Feburary 2014, suo Ni sells a Tokyo to taste real estate of part of hill of hall of plain area drive, acquire 147 million dollar. July 2014, suo Ni sold the building of Sony City Osaki of Tokyo headquarters even, acquire 490 million dollar.
Demolishing silver of Sony Building send ceremonially off, smooth Jing Yifu blows achieve Sa Kesi personally, in order to show commemoration day. The outside was done to him even " the TV that does 4K, sell the oldest building " expressional bag.
In smooth Jing Yifu decision-making error, buy cloud game to string together stream company Gaikai, note repeatedly endowment when Aolinbasi, be Ji Tianxian one man station comes out, criticism makes the same score strategy of Jing Yifu occurrence company " the mistake of first step " , should preferential to Suo Ni structural adjustment, is not sell the business that go out to be bought again. Subsequently, smooth Jing Yifu promotes auspicious cropland Xian Yilang to be CFO. Latter becomes the biggest partner of strategy of One Sony of smooth Jing Yifu, helped him come off VAIO of notebook computer brand, and focusing at the investment to core business.
After smooth Jing Yifu leaves off his post, succession of auspicious cropland Xian Yilang president of Suo Ni company holds position of apparitor of CEO, delegate concurrently. Partner meets the Suo Ni June 2016 on, smooth Jing Yifu did begin to make a speech only, by Ji Tianxian one man is opposite Suo Ni state made detailed introduction. The outside begins to guess him at that time will replace. He of finance affairs of one's previous experience, photograph comparing makes the same score Jing Yifu more suffer an analyst to love, somebody thinks auspicious cropland Xian Yilang is " home of safeguard one's heritage " the person that and rather than does poineering work.
Anyhow, suo Ni already had gone " smooth well times " . The figure of the husband of one's maternal aunt and Suo Ni firmly are bound calm, redefine the relation with consumer, become the yearning that comments on the eternity in the area.
