People net Beijing on April 3 report (Dong Tong) 30 days, shanxi brace up east Ma Shifeng of pharmacy Inc. president is in " forum of brand of 2019 China medicine " when accepting a special report, express, when the enterprise is making a brand, should move from fine point consumer, what should hold to a product when doing a brand to innovate is idiosyncratic.
Shanxi brace up east Ma Shifeng of pharmacy Inc. president
Ma Shifeng expresses, the immanent meaning of the brand passes popular feeling of development of buccal mouth according to legend namely, let people notice a brand in the transmission with petty every time, the consequence of brand of as time passes also was formed gradually. His citing says: "This little sign that wears on my body for instance, wear dishabille to be about to wear this sign, wear tool to want to wear another sign. My hand housing has one only actually, two money, did 20 million this year, give customer. Deliver brand of company brand, product to the innumberable families stage by stage through these dot, slowly infiltration arrives in consumer memory. Slowly infiltration arrives in consumer memory..
Ma Shifeng still thinks, in promoting product quality the process, company brand also is established stage by stage rise. "Making drug is to become conscience. A medicine or stitch medicine, it is to joining two fates essentially. Connecting the life of the enterprise directly, quality is the life of the enterprise; It is the life that is connecting all consumer, patient directly. Do medical person so, must tell conscience. With Lang Di calcium is exemple, at present international brand floods the market, brace up east in considering the filling calcium preparation in home, look for a good product to contend with them. Hesperian is in in constitutional difference is apparent, filling calcium demand is disparate. Hesperian is given priority to with carnivorous, alvine path length is 3 times of height probably, and Chinese with maigre give priority to, alvine path length is 5 times of height probably. Hesperian likes to bask in sunbathe, the Chinese goes out to like to open an umbrella, bask conduce to vitamin D generating, promote calcium effectively to absorb. Be aimed at constitutional characteristic of the Chinese, we rolled out Lang Di calcic product, pass progressively effort, let consumer accept this product. Lang Di is calcic, it is the calcium that suits Chinese constitution more. It is the calcium that suits Chinese constitution more..
In addition, look in Ma Shifeng, brand innovation also should transmit the innovation on means from the brand. Current, a lot of company come round cross amaze the people with a single brilliant feat of some kind of form, be remembered by consumer. Actually, in at present this fragment spends a period, consumer generates memorial mark very hard to a product. Want to innovate, should accomplish embellish thing fine breathed, do slowly, do not want to accomplish in one move; 2 should go up in innovation of research and development, holding to a product go doing the thing that has intention truly on quality base.
