In China for what release money signed up for 2018 in, annual battalion receives 721.2 billion yuan, net profit 59.3 billion yuan, among them consumer terminal business (CBG) battalion closes occupy than was being achieved 48.1% , had become China the main force that accepts for battalion. Be in China in bed business, the value of consumer terminal branch is higher and higher, the smartphone will become the main force that increases in the near future, a few days ago China reform independently for branch of accredit consumer terminal, there is the power of own decision on constituent framework and firewood reward system, the requirement was 2023 run of consumer terminal branch closes reach 150 billion dollar, 3 times was 2018.
The reform of consumer terminal branch is the reforms a plan one share that Hua Weigang just declared, china for father Ren Zhengfei is in consumer BG " army group fights " point out on congress of a rally to pledge resolution before going to war China for " the reform key of the company, it is operation business BG (CNBG) , 2 it is consumer BG. CNBG reform is the strategic focal point that we pay personally, concentrate energy upland of strategy of world of make it of pipeline link business, so our accredit CBG " army group fights " , make you own reform. Accredit Where is what? Organize structural design and firewood reward system, consumer is in charge of appoint still can have jurisdictional interest to business system. Be designed in the organization and inside border of firewood fulfil distributive, unlock let you do a test, give lustrum, see you can make an iron army-invincible army. See you can make an iron army-invincible army..
Below this target, china for consumer terminal branch the battalion 2023 closes will reach 150 billion dollar. 2018 China receive 348.9 billion yuan for run of consumer terminal branch, it is 52 billion dollar about, that is to say 3 times the target after 5 years is current level. Want to achieve this goal, china the smartphone that is consumer terminal branch no matter sales volume or unit price should promote considerably.
Consumer terminal branch is more than it is mobile phone business, nevertheless mobile phone battalion closes occupy comparing is forestall sex, other product for the moment not plan. China for smartphone shipment measured 206 million 2018, the target this year is 250 million, hopeful pounds 270 million. If according to present all price level, so the smartphone sales volume that 5 time are future should achieve 600 million, this is the target of an impossible implementation, the shipment volume with global annual smartphone also was controlled 1.4 billion times only.
China the cause of smartphone shipment volume that before be this, mentions is to pound 400 million, the record that the SamSung before this reachs also is controlled 350 million times nevertheless, but at least of this target or possible implementation.
Even if reachs 400 million sales volume, 3 times battalion closes to also be meant China for the mobile phone all valence should promote at least 50% , last year statistic of Counterpoint Research of market survey firm 7 old brands are in global smartphone the mobile phone of 4-6 month all valence, among them malic IPhone mobile phone all valence is 724 dollars, samSung is 247 dollars, china be is 265 dollars, nevertheless this data is not annual, be specific level only, overall for malic mobile phone all valence exceeds 700 dollars to be no problem, samSung all valence still is compared China for tall 20% the left and right sides, china to be in ASP all has the space that rise on valence.
But for the grand target that China of make a comprehensive view is consumer terminal branch, this dream is ambitious believe very hard to be able to come true to the outside, the battalion of 150 billion dollar closes to be meant not only 3 times at having a level, want to know the battalion of malic IPhone mobile phone closes to also do not cross left and right sides of 160 billion dollar, obtain below this or freeboard excessive price.
