In Chinese beverage market, have two tycoons brand, their ad saying is very thorough popular feeling, experience is very similar, company high level inside had fought, still because of brand contend for be immersed in awkward situation.
One is to be afraid of suffer from excessive internal heat, drink cool tea to add much treasure! Another is tired tired drink Gong Niu!
Compare cool tea, fill to human body can Gong Niu is on sales volume more ability Cheng Yichou, this bottle of fill installs beverage, one year sale already exceeded 140 billion yuan, in the be the champion on the beverage market that home emerges in endlessly, the head that occupies domestic beverage brand by force all the year round an ancient folding chair.
Although red Niu Ming is angry very big, arrived almost nobody do not know, unmanned not the degree of dawn, but his author, bright however somebody knows, if 100 people ask on the ave, reckon what can call its name is very few, cry those who come out is not certain also right, because, so of drag in of backside of beverage of outfit of one pyxis fill is, two can call industry the old man of legend and an Austria plute.
They are, former Thailand of red ox author head rich Xu Shubiao, "The father of Chinese red ox " Yan Bin, hold of red ox brand person Ditelixi Matexici.
One
A lot of people know Gong Niu this brand, but very rare person has listened to Xu Shubiao, he just is Gong Niu's earliest author actually.
1922, xu Shubiao is born in Hainan, its father is a Chinese, its mother is Thai, very small when leave China to develop to Thailand along with parents. Although go,Thailand fends, because the child in the home is more, xu Shubiao's inchoate family circumstances is bad, but he is very sensible however, often partake for parents housework, take care of brotherly sister.
After be brought up, he runs Bangkok, make from bagman of a drugstore, at that time, drug industry is in Bangkok is hot, be in gold period, depend on clever brains and the spirit that bear hardships, xu Shubiao earned life very quickly the first pail of gold.
Arrived 60 time, he still established in Thailand pharmaceutical factory, became a true trader. Everybody is in that period pharmacy, competition also is daily and intense, the space is limited, when thinking of here, how does Xu Shubiao search breach in research, he discovers functional beverage men and women later all appropriate, have market perspective very much it seems that, do this beverage business with respect to the decision.
He is done in oneself factory " research and development " , mix together with candy, vitamin and other material, so development went Gong Niu. To enlarge Gong Niu famous degree, the driver that he gives a few long-distance cars freely this drink and worker try drink, after observing through period of time, discover the effect is apparent, everybody is done not have so fatigue. After this, he begins beverage of mass-produced red ox, accomplish the 2nd the first year in Thailand beverage group, accomplished the 2nd year the first, developing with the speed like myth.
Actually, one's early years makes book mark or a businessman that hide result and name, red Niu Yigan is being done in Thailand is 20 years! Arrived 80 time, an Austrian that is called Ditelixi Matexici comes to Thailand, after he bought Gong Niu, the instant fell in love with this beverage, discovery has really defy fatigue result very well, he found Xu Shubiao, tell with him, the person arteries and veins that depends on oneself and resource can help him open European market.
Xu Shubiao thinks he did Gong Niu 20 years in Thailand, this is an opportunity that exports international really, believed an Austrian then, gong Niu begins to march Europe. Ditelixi Matexici also is a very clever businessman, if he just is taking Gong Niu to go to Europe selling,he knows, can be business of a channel only, then he begins agitate to made book mark establish share of red ox of a new company to have this company again the equity of 49% , and Xu Shubiao owns the share of 51% .
Ditelixi Matexicishi is too fierce, with respect to so empty glove white wolf covered a brand of 20 years. The eye sees Gong Niu is in Europe particularly hot fiercer than what do in Thailand, the right that Xu Shubiao may realize the importance of brand internationalization and hand are medium by dilute, begin to learn madly English and a few law are relevant knowledge.
When 90 time, gong Niu had made a functional drink that enjoys great reputation in international, xu Shubiao also borrowed this to become the millionaire of Thailand count as one of the best, one day can earn 100 much.
It is coincidence of a good luck, one comes the mercantile Yan Bin that Thailand does estate business had favour to get acquainted with Xu Shubiao, after drinking next red ox beverage, be stupefied by its effect, recount in below, can help Xu Shubiao open a new market in China, xu Shubiao listens happy, this is a business that lying to make money, make Gong Niu OK and true internationalization.
Yan Bin does not lose popular confidence as expected, his management strategy is very wise, ignite Chinese market quickly and held throne of first of domestic beverage industry.
Speak of the experience of this old man, also be a legend.
2
1954, yan Bin is born in Shandong an impoverished family, as a child with respect to nurturance hard-working moral character, this and Xu Shubiao are junior special likeness, the eye sees the life does not have improvement, domestic economy environment bad, he begins to produce the plan of development going abroad, after be brought up, his assemble 92 yuan of money, went Thailand seeks living.
Because be in exotic an alien land, yan Bin does not know Thai again, the language is illogical, created a lot of quandary to him, in foreign daily hardships, broke him to think formerly to go abroad to be able to have the ideal of the main chance, but he does not agree to abandon again, the most miserable when, he should rely on to sell blood to make a living even, the day helps laborious person, going after Bangkok, yan Bin received the turning point of life.
In Chinese quarter, he found the job of an apprentice, because oneself agree to bear hardships, brains agile, became with two months time only the manager of shop, mode hind is run in what mastered shop, yan Bin decides he works for oneself, his start all over again, earn life very quickly the first pail of gold.
80 time, he established in the future the group of Hua Bin international of famous, the trade that pursueing estate respect earned brushstroke greatly. After a few years, he received life the 2nd turning point, encountered red ox old to make book bid namely, likelihood two people ancestral home is China, junior experience is similar, disposition closes very much, feel like old friends at the first meeting, then Xu Shubiao agrees very quickly to introduce Gong Niu Chinese market.
1993, limited company of beverage of Hainan red ox holds water, after 2 years, vitaminic beverage limited company establishs Beijing red ox, yan Bin is president, xu Shubiao is large stockholder, the company controls a person actually.
Xu Shubiao may feel to let an Austrian take petty gain last, this he becomes clever, let oneself and familial held a firm the equity of 88% , have what absolutely control counterpoises and share out bonus to exceed big head.
Also mention like preamble, since Gong Niu the business marchs the whole world, xu Shubiao with respect to open the mode that lying to earn money, no matter Europe still is Chinese market, somebody works for oneself, how need not share the business that managing is a special bright.
alleged, top-ranking enterprise makes a standard, minor enterprise makes a technology, small-time enterprise makes a service, 4 drifting businesses make a product.
Want red ox brand to be in only hand, whats do not do even if of the mark that make a book, also can laugh at a mouth to often leave everyday.
Ditelixi Matexici also is special earn, the share weight in sure hand is very heavy also, dan Yanbin is different, he extends the market in China heart and soul, send whole body home almost.
When pay and harvesting direct ratio, contradiction may erupt at any time. Gong Niu's success cannot duplicate, below Yan Bin's management, gong Niu walked out of a new development way in China, its brand is the degree that has reached thorough popular feeling more, no matter be to be produced,manage, still sell distribute, it is one handgrip accuses Yan Bin.
Not only such, group of China Bin international still was Gong Niu to invest a large number of painstaking effort, especially on brand promotion, threw gigantic endowment. He still costs a large number of time, capital to undertake thought fors the time being making a holiday, protected the rights and interests of red ox brand.
Everything what what Yan Bin does for Gong Niu is worth any old man to use a facial expression for it, but Xu Shubiao at this moment apathetic however, he disregards the work achievement of group of China Bin international, want to continue to lying to earn money only.
After entering 21 centuries, xu Shubiao died 2012, last bits of friendship alls gone, the person that make the home is in lord child contradiction was detonated eventually after dying 4 years.
In October 2016, the access of red ox brand in severe Bin hand expires, bilateral the open after 2 years a protracted lawsuit battle.
Nevertheless, yan Bin or blame often have vision, without await one's doom, he is in 2014 when begin to plan to send force on other beverage, for instance he ever bought coco water brand with the price of 165 million dollar only his cocoa 25% equity, bought Norway with the price of 105 million dollar again later the equity that VOSS of advanced and bottled water exceeds 50% . Of course, most let Yan Bin most the beverage that make money or Gong Niu!
In battle of that lawsuit end 2018, the group uses the operation Fang Huabin that red ox brand will be Chinese red ox no longer, this is meant, home is versed in for its generation the plant that produces Gong Niu drink also closes close down. But after this of Chinese red ox also released a statement to say, the statement that makes family nots agree with badly with the fact, but Chinese red ox also did not provide more convincing relevant evidence. Those who face the person that make the home is strong cry stop, yan Bin not yield an inch, one picket looks be like the lawsuit that had a result, enter dispute over trifles level.
3
From this thing itself for, the person that make the home is unwise, gong Niu has an extremely huge sales volume market in China, abandon be equal to the instant to lose a profitable big channel. But sure once be dead of father Xu Shubiao, his later generations does not have the brains that be in business apparently.
Xu Shubiao has 2 wives all one's life, was delivered of 11 children in all. Although Xu Shubiao is in Thailand because Gong Niu most fire when still had become head rich, but the person that its legacy can not send truly in his son. Even grandchildren generation, more there is no lack of a few dandies, the famousest is fertile pull Yo.
Die in the grandfather hind before long, fertile pull Yo to do the major issue that gave to stun the whole world. What nevertheless he works is not the favour of what bring honour to one's ancestors, however because of a peachy dispute, in Thailand the car that drive a person of extraordinary powers rushs a police dead. Allegedly, fertile the life that plays Yo to live common people to envy as a child, what he does not have successive grandfather is assiduous, very capricious.
Fertile pull Yo to be mixed besides beautiful money look for girl libertinism, have aspirant mind hardly. Do not have idea deal, also do not want to read, go out every time beside must a flock of belle photographs are accompanied, he is randy degree achieves perfection, do not let off even oneself betweenmaid, and the husband of this betweenmaid is a police, betweenmaid already renown flower has advocate, gentle words rejected this playboy, be rejected the more, fertile pull Yo the more excited, the pursuit of his demon sex is worn betweenmaid. Produced that to have the event that rushs dead police because of a few contradiction and dispute later, and fertile pull Yo to pay price finally egoistically for his, be chained and thrown into prison.
Talk about Xu Shubiao again actually, this person also has particular controversy sex, one's early years he is assiduous and assiduous, middleaged show gave a rich top class wisdom, but arrived old age, he begins superstition to rise, he is allegedly ill at that time very serious, want to had avoided to should give oneself strong happy event one disaster, still want to marry smaller than oneself belle secretary of 68 years old, honest sidelong glance making a person.
Since him when beginning to lying to make money, the heart that he once struggled that is worn in fritter away be persistented, this is why Ren Zhengfei often says, he does not appear on the market have a reason, the implementation finance affairs that does not want to make tall canal and employee premature is free, this person lets a person very easily lose fight.
What Ren Zhengfei says is very reasonable, an enterprise, an unripe expect is managed continuously further upward need ceaseless advancement and study, once the heart is unripe concupiscent with enjoyment, can enter a malign state, final not be to die to be surmounted by adversary namely.
relatively at Xu Shubiao, now already Yan Bin of many years old 60 still is being hit continuously go all out, rely on beverage + landed two businesses, in a list of names posted up of plute of whole world of introduced from the northern and western nationalities or from abroad embellish 2019, he was in 112 in global plute a list of names posted up with having 80 billion yuan fortune to discharge, exceedingly marvelous.
Nevertheless, the wife about him and child are a mystery from beginning to end however, hearsay says, yan Bin did not marry, also do not have children, have 80 billion yuan of money unmanned however and successive? Of course, these are hearsay only.
After the career gains very great success, yan Bin also has mentioned him to be able to have a regret really, "Successful least of all is the individual problem of myself, the someone says I am gold Wang Laowu, diamond Wang Laowu. I also be enlightened, have take have abandon, cannot the aureola of what thing is on the head of your Yan Bin. God is fair, lose a family I bear, I approbate it. I approbate it..
