Chengdu business signs up for
Mcdonald's Chengdu inn of the first city
On March 25, mcdonald's Chengdu inn of the first city by Wu Yu of Mcdonald's iron pink (alias) complained, complaining content is: The network song that puts in dining-room, can you change a spot other?
That day, the song that puts in dining-room is the song that god of singer Guangdong rain is created and sings " accompany you after all " , "This background music and repast environment, the brand locates not quite take tone, mcdonald's anyhow is the world 500 strong, can you change bit of other music? " " this background music and repast environment, the brand locates not quite take tone, mcdonald's anyhow is the world 500 strong, can you change bit of other music? Can you change bit of other music??
Actually, be sold a background music greatly each by what the person notices rarely, have its distinctive knack, still involve the issue of musical copyright even.
Be not each entering to sell shop or the client of repast, metropolis prick up one's ears was in that day broadcast what kind of music, aeriform nevertheless between, the music that these nobody care about, masked environmental noise not only, still created the atmosphere that matchs with shopping environment photograph for the client, promote shopping experience.
Client " complain " : Anyhow is the world 500 strong, can change bit of other music
"Is this what child oh? " Wu Yu thinks he goes wrong place, open small letter to shake song identifies a function, mcdonald's Chengdu in inn of the first city, the song that broadcasting singer Guangdong rain to the god is created and be sung " accompany you after all " , "Not be the brother of that wine flesh absolutely, weigh elder brother, path younger brother, the custom of all corners of the country, it is junior and flighty game " .
Serve as an old client of Mcdonald's probably, abrupt the contrast between, make him more sensitive, "This background music and repast environment, brand locates too do not take tone " , on March 25 midday, wu Yu is gnawing hamburger at the same time, opened client of the Mcdonald's on small letter to experience platform at the same time, in opinion feedback one column referred " a catchs network song in dining-room, mcdonald's anyhow is 500 strong companies of world, can change bit of other music. Can change bit of other music..
The reporter searchs discovery, this already fire song, be chosen by a lot of small video not only, there still is DJ edition on the net, adapt play of dancing partner of dam of ghost pace dance, dam even.
"Complain " before, wu Yu is a little hesitant, he feels, music does not have the cent of high and low originally, "500 strong " the concern that nonexistent also scarcely joins between renown head and network song, but what kind of circumstance suits to put what kind of song, what kind of group likes what kind of song, as the one party that provides music and service for, still should have bit of cultured.
Mcdonald's inn of the first city: CD equipment is bad that day, employee uses U dish downloaded song to broadcast
A few in one's childhood hind, a phone is hit to Wu Yu's mobile phone, mcdonald's respect delivered the feedback to his opinion quickly. According to the recording that he offers, the song that in Mcdonald's inn of the first city broadcasted that day really there is good reason for it.
The other side approbated Wu Yu to offer a good proposal, explain say, "The equipment that CD puts inside these two days of inn is bad, use U next dish copied a few song to broadcast. " the proposal to some artful, mcdonald's undertook quickly passing on, also make Wu Yu a little small touch.
That day afternoon at 6 o'clock, the reporter headed for Mcdonald's Chengdu discovery of inn of the first city, music had not been broadcasted again inside inn.
This shop store is long tell a reporter, dish of company meeting glow arrives door inn, every inn is met the music eye of company make choice of comes to the basis inside CD broadcast, that day is have more than is needed of smooth dish machine really, put other a few song so. "After receiving a client to feedback at that time, we shut this music. We shut this music..
Sell a background music way to do sth much who is arranging: Sell a music to broadcast unite arrangement and standard by the company normally
So, the background music that broadcasts in bazaar, what to have to pay attention to?
Chengdu sells chief of field layout department to tell a reporter, no matter be general merchandise bazaar or dining-room, background music is the design of an artistic conception in selling a design, its are important degree label of the management concept of no less than enterprises, advertisement, figure, the company has unified set and demand normally.
Domestic Le Fucheng sells an one relevant personage the introduction, sell in the 18 homes Le Fu of Chengdu, every quarter or every other 3 two months, can be an unit with Chengdu, give the detailed account that a music broadcasts, and be met every time undertake a few adjust, every inn undertakes broadcasting choosing inside detailed list according to the circumstance of oneself, won't have any the staff member is broadcasted with respect to its individual be fond of.
And some shop store grows Chengdu of Si Bangwei of United States spy to disclose, music of all straight battalion inn are by Shanghai headquarters set, "The music of every inn is with headquarters of net of the direct couplet there, shop opens the door after set is good, have special server, after switching on the mobile phone, meet broadcast automatically. After switching on the mobile phone, meet broadcast automatically..
Compare unified set, chengdu of ocean China hall sells Yi Teng should " free " a few, but exquisite degree is not decreased. Chief expresses Yi Teng related respect of Chengdu of ocean China hall, sell a meeting to collect the sound of different client in different season, understand them to hope to hear what kind of music, also can compare popular song according to instantly, by choice of every inn proper motion.
Because song is running at any time, measure plus stream of people of market of this kind of general merchandise big, the fixed position of every inn is different, the client's be fond of is different also, because this Yi cane is foreign,each inn meet Hua Tang to be given priority to with the client's be fond of, make specific judgement according to the circumstance. In the meantime, every reputation that inn all has a client collects hall of Yi Teng ocean China dot, also have number of small letter public, also can receive a few demands of the client, hope bazaar nods what kind of song with all possible means, "If be in not affect the whole, below reasonable circumstance, we also can respect the client's requirement adequately. We also can respect the client's requirement adequately..
Pay attention to more quite: Not be what song can be become sell a background music
Actually, be not each entering to sell shop or the client of repast, metropolis prick up one's ears was in that day broadcast what kind of music, aeriform nevertheless between, the music that these nobody care about, masked environmental noise not only, still created the atmosphere that matchs with shopping environment photograph for the client, promote shopping experience.
In visit the reporter discovers, sell differently, the background music that broadcast also is widely divergent. Have the sale of dress likewise, h&M inn is electric tone, HOUSE more kind song, rich alter feeling rhythm lively, and the wind that what the background music that tastes without Yin Liang goes is contracted nature, ground of European balladry acme accords with this brand pure and fresh the style that does not have a burden, arrive in a low voice even occasionally inaudible.
Tesibangwei is in the beauty inside inn, it is with English the song is given priority to for the most part, inn grows an explanation to say, "If change a balladry to be put here, the customer comes atmosphere of the feeling when the choose and buy is not built, for instance " most dazzle nation wind " appear in this inn, the client also can feel strange to blame. The client also can feel strange to blame..
Inside inn of some dress famous brand, a client says frankly, hear those to use the music that feels dye-in-the-wood, him feeling letting a person resembles walking along the gait o fan actor or actress in Beijing opera when buying the clothes, "Wish to buy two more. "Wish to buy two more..
Besides style and conform to of brand fixed position, many selling also meet the music with because of node of nowadays popularity and time different choice, "For instance we are putting Spring Festival from beginning to end at any time " congratulation get rich " , the meeting before christmas should be put " bell noisy dingdong " " , domestic Le Fucheng sells an one relevant personage such say.
A musical group public figure tells Chengdu the reporter, of Zhao Lei " Chengdu " fashionable when, became a lot of market almost put song surely, "This can cater to tourist of a few other places to shop to Chengdu shop experience. " the other side still says, of a few relatively low end sell, background music is deployed also put in unreasonable phenomenon, dimensional small voice is big, want essence of life to carry fine chosen product is putting heavy metal music however.
Still have copyright: Management place broadcasts music to need classics music copyright person license
Sell a background music classify, nevertheless, true still cannot ground of assume sth as a matter of course wants to broadcast what to put.
Domestic Le Fucheng sells a relevant controller to disclose to the reporter, respect of domestic happy blessing and association of Chinese music copyright signed music to use the agreement of the respect, and can pay brushstroke music every year the fee of copyright, every sell a song that broadcast, all passed accredit.
Some shop store grew Chengdu of Si Bangwei of United States spy to also give out same argument, "Cannot privately uses a few song as commercial property. Can involve copyright issue, in case others discovered, be tort. Be tort..
Li Yingjun of solicitor of office of Sichuan code attorney expresses, basis " copyright of People's Republic of China law " the 10th regulation, the right of body of copyright cent humanness of musical work and belongings sex right two kinds, among them, belongings sex right includes duplicate right, issue the specific right such as authority, rental authority, exhibition authority, performance advantageous position, what the behavior that operator broadcasts musical work as the background music of management place basically involves is performance advantageous position of the author.
"Even if be roadside,a smoke spreads out, use the music that did not obtain authorization at this to run a place, also be behavior of a kind of tort, it is itself only such shop gain is small, such behavior is bad to the loss of copyright person estimation, because this has person safeguard rarely,counterpoise. Because this has person safeguard rarely,counterpoise..
This period the exercitation edits Chang Chen
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