Business of American mobile cable also erupted, see them how sell marriage gauze, sell kit, sell hea

Mobile cable business is added fast breathtaking, more and more consumer want high grade mobile and retail website and App: Speed, individuation, concise, friendly. Meanwhile, the mobile phone also replaces flat computer to make mobile shopping first selection. More interesting is, the shopkeeper of the get through below mobile end and line acquired better than in the past business.

Civil / Kitty? Evan

Capture 1 hour after the world cup in American women football, sprotswear and equipment shopkeeper Fanatics have the order of 65% to come from smartphone and flat computer, the mobile phone was occupied 50% , mobile on discharge end was occupied 80% , odd mobile phone is occupied 63% .

The sprotswear of only in name of team of Fanatics sale sports, it is a good business pattern that applies to business affairs of shift of portable shopping experience. For instance, when the group that sees when the vermicelli made from bean starch of an iron lever of a certain team he supports beat rival, he may take skill machine to buy a new fund T-shirt to join his collecting very much, and he is being enjoyed triumphal hour can not bear slow mobile end definitely, the senior vice president of Fanatics defends · Ka Ci greatly (David Katz) say.

The circumstance of Fanatics also accords with the shopkeeper on of all kinds line on different level. Basis " online shopkeeper " magazine (Internet Retailer) the estimation 2016, 29.7% what come from the sale of flat computer and mobile phone to hold the sale on American line at present. According to the data of American Department of Commerce, 2015 up to now, mobile cable business is growing with the double speed at business of American all cable. The sale on American line was 304 billion dollar 2014, year add fast 15.4% , amount of the sale on the line will reach 351 billion dollar this year, mobile sale is occupied 104 billion the left and right sides.

Shopkeeper people the growth that the mobile sale strategy that pays close attention to closely is a sale not only, a large number of time that still consumer is cost on mobile App and site, these time affected customer finally is not just on mobile equipment buy.

Compared with computer, consumer costs more time to search and shop on mobile equipment. Measure the data of company ComScore according to data, shopping time spends the American electron that have 59% first quarter 2015 to go up in mobile phone and flat. Will search engine Behemoth to announce this year in May, in include the United States and Japan inside in 10 countries, the cereal song search of half above happens on the mobile phone now. Anyhow, if consumer bought the thing with the search all they ramble on mobile equipment, the sale of mobile end will exceed PC end.

Of Forrester research firm advanced forecast analyst susan · (SusanWu) say, "Present shift carries a sale to buy electric business than the net in 90 time arisen at that time grows quickly " , this had been used to a net to buy because of consumer greatly, on the facility that begins to will buy behavior to transfer them to be able to be carried.

Mobile shopkeeper people the kind that carrying a mobile phone to affect customer in exploration, although those are alternant,did not draw a sale directly. The mobile domain that they pay close attention to rapid development closely shops newly with suiting scene, for instance consumer is using the mobile phone with bigger and bigger screen to replace flat computer. Clever mobile cable business people also be in tilt resource and capital to mobile end, gain profit from which many.

Shift becomes a of electric business heavy head undeniably rightly, it is inside period of time won't decelerate. But shift shops to shop to differ somewhat with computer: On one hand, the screen of the mobile phone is smaller, if shopper carries Wifi or 3G/4G join network, likelihood the time of to load page is longer; On the other hand, mobile end also is seeking new market opportunity, use the character of the mobile phone and the natural instinct that can carry.

Consider to discover, on mobile end rate has decision effect. The investigation 2014 shows, world each district has 51% to be willing in nearly 3500 consumer " await patiently " page to load exceeds 2 seconds, and the person that there is 63% 5 years ago is willing to await 5 seconds. This kind of patience of day of beneficial aggravate is short of break may give the electric business with website slow to load to bring a trouble, the consumer that goes up because of mobile end is the person that carry the net with more active user to buy than PC, also spend more time.

This is why the first class important matter that speed is Fanatics. Fanatics promoted mobile end the rate of the website last year, basically lean more the layout of actor and cancel tripartite ticket, analyse a supplier for instance or advertisement website, and very slow picture. Ka Ci thinks, conference report is in speed to bounce is led and be changed on rate, cruel is added to dazzle in the website but the function that can pull slow rate is undeserved. Ka Ci says, this kind of strategy got get one's own back, the mobile phone is changed rate with annual the rate of two digit rises, mobile 2015 sale predicts to amount to 360 million dollar. In addition, after consumer enters the address page of Fanatics, fanatics can get the city that he is in and town automatically.

Electric business people also rolled out can touch mode: The measures on Fanatics is in commodity lower part, and the code that line out comes into stock, this means shopper to be able to choose measures gently. What a lot of shopkeeper offer is trival method -- consumer must nod menu to choose measures, look to whether come into stock next. Ka Ci says, "We are reminding ourselves all the time, the user shops in a limited screen space. The user shops in a limited screen space..

Fanatics changed last year politic, treat mobile end as no longer Jian Cang, pay attention to comprehensive user experience, begin to devote oneself to to make a website that answers type design, ka Ci says.

Answering type to design is a kind of technology, all sorts of equipment that make the page exterior of individual and retail website applies to consumer to use, discharge the distress that handles the website on mobile phone, flat and computer to bring respectively. Its advantage is to make base oneself upon at same the equipment that covers the website of code to apply to different screen volume, make shopkeeper beauty bring a company (Market America) support changes all its websites into seesaw pattern to design. Now, 10% what mobile Duan Zhanmei brings company online sale, among them 65% come from flat, 35% come from a mobile phone, the discharge of mobile end occupies the 18-20% of total flow.

The United States installs a company to arrive home from sanitarian nourishment through 7 websites sale the private brand product that resides things to wait, managing the website that 4 shift optimize, but Shop.com is it answers type exclusively to design a website up to now. Since Shop.com was changed into last year after answering type to design a website, shift is changed rate from little at 2% go up over 4% , broke up double much, mobile and gregarious vice-president Steve Ashenli (SteveAshley) say. In the meantime, the miscellaneous that Shop.com goes to going up besides the website, on mobile equipment to load is gotten faster, turn 3 seconds into the left and right sides from the 11 seconds last year.

Ashenli says, shop.com still uses consolidate of Tealium of label management supplier to come from analysis, individuation and the server request that recommend a project, improve website performance, eliminated 2-3 the measure in flow of mobile close an account. Shop.com predicts the sale of mobile 2015 end can grow 28.2% , reach 20 million dollar. Of course, changeover is become it is not certain to answer type to design it is right way to all cable business.

Shopkeeper Working Person chooses to serve and rather than to answer type design with trends. The member that it employed 2 webpages to develop will manage a website, and do not need to resemble answering type to design a website in that way reset is whole site. Working Person predicts mobile 2015 sale grows 43% to reach 5 million dollar. WorkingPerson president Eric Dinaier (Eric Deniger) say. At present the webpage sale of 10% originates mobile end.

"Dynamic service offerred superexcellent settlement for shopkeeper method, because it can be in fixed network address (UCL) go up custom-built and different user experience. " lab of pure oxygen of mobile market firm (Pure Oxygen Labs) father holds CEO concurrently Brian Kelaisi (BrianKlais) say, "This optimized design offers the page of fast to load, can make consumer more cheerful and increase change rate. Can make consumer more cheerful and increase change rate..

Why to use this strategy without all shopkeeper? A word: Resource. The more between developer of dynamic service need is harmonious cooperate, what still need to serving different screen dimension is custom-built spend time of code fluctuation more.

Shopkeeper people the affinity that can use shopper and mobile phone will increase an user faithful degree, the expert says mobile App is in this aspect is particularly significant.

For instance, electronic shopkeeper Hhgregg used App strategy, of promotion is a sale not only. "The goods that we sell is batch is purchased mostly, people goes a lot of moment search can go up in our App before the shop, " retail report trader is senior vice-president Kevin · Laiensi (Kevin Lyons) say, the growth target that the flat of Hhgregg and mobile phone sell this year is 37% , reach 31.5 million dollar. Laiensi says, the online sale of 10-15% results from mobile equipment, and the discharge on the line of average 30-35% comes from mobile end, meeting climb reachs the discharge that end moves during having a holiday 50-60% .

App still can offer shift to carry the interesting feature that the webpage does not have. For instance, before two years Hhgregg surpasses season operation in rugger App of a mobile game. Consumer can download App and change to become team member of a rugger personally, the member that avoiding cheering squad, fan and judgment cross the stadium of name of a supplier coronal, the supplier pays to put their name on the main product of stadium to Hhgregg, notch for instance board, small aeroboat or playground.

The advertisement that manufacturer pays cost to be ascended makes App user buy their product. The Chinese olive fan that Hhgregg combines indiana to pony team gives Bolisi download App and play game offers the opportunity of the large award such as winning flat computer. In addition, they also promote App in the store in royal shopping holiday. The shopper that waiting for a shop to open the door by " bring profit " this game, after still getting a code that enters game offers download App, use. A few lucky shopper that Hhgregg still makes fun of to enjoyed App advanced position later pay them to was in that day the shopping charge in bazaar. Laiensi says, in fastigium, the download quantity pop chart that their App uses a store in the apple is medium a row the 9th.

The bride that marriage gauze shopkeeper defends greatly (David ' S Bridal) whole trench chief inspector overcomes Lisiting Kelaoke (Kristen Klock) say, the mobile App of bridal company of David also is for more mobile sale and of the design, make mobile shopper online go up to make an appointment from inside many 300 its inn the service is first job. Because 70% make an appointment to the consumer need of bridal plan tries on bridal formal attire to hypostatic inn or choose deserve to act the role of etc, and 60% consumer arrive door inn shops. So, besides sell a product through mobile App, david's bride still devotes oneself to to let App make an appointment the service is more convenience.

"The experience of hypostatic in our commercial pattern inn is very main, wedding of a knot is taken is the product that need considers to buy cautiously, " Kelaoke says, "We pay close attention to not merely trade quantity, the discharge of mobile end, make an appointment quantity and user are registered is the main index that we care. The discharge of mobile end, make an appointment quantity and user are registered is the main index that we care..

End of shift of bridal have the aid of completed beautiful sale outstanding achievement. " online shopkeeper " predict its mobile sale this year will reach 24 million dollar, among them the mobile phone trades the quantity can occupy whole to trade 22% of the quantity, flat computer is occupied 12% . Because make an appointment too important to the business of David's bride, so it is in complete 2013 overhaul its flat website makes an appointment flow. Before that, consumer needs to fill a form to make an appointment, the service personnel of the bride that defends greatly next can contact consumer perhaps bring them to another website to book again. Roll out in David's bride after making an appointment on the line, make an appointment the volume rose 300% . It also optimized App last year make an appointment flow system.

When design webpage, shift carries website and App, the person that gram fatigue is overcome and his group support survey and practical test sentence the content that order shops on flat and mobile phone have why to differ. For instance, practical test discovers the flat computer user of 90% prefers to be in what a shop finishs on a page to make an appointment, and user of major mobile phone criterion apt is in a chain of finish on the page that understands small and easily, is not scroll grows long page. "Mobile end should not be contractible page only, " Kelaoke says, "The something that we use on flat computer cannot be moved to the mobile phone directly. "The something that we use on flat computer cannot be moved to the mobile phone directly..

For instance, this shift carries App to be able to offer bridal formal attire to choose a tool, let an user answer a series of problems about dress be fond of to recommend a few dresses that accord with them to ask next, this is carried in the computer of David's bride or mobile end does not come true on the website. Kelaoke says, after was being rolled out this year in January, have try out of 90 thousand consumer this tool, david's bride still plans later period rolls out similar tool to help new personality choose formal attire of a matron of honour and invitation card to wait in its App this year.

Kelaoke says, the bride that future defends greatly also plans to use the distinctive function of mobile equipment, push from its App for instance send remind helpfully, the likelihood includes to make an appointment remind or the engaging the load after bridal formal attire has been done reminds etc, "We are becoming hard more human nature is changed, is not flatter to the user the market publicizes information " .

David's bride still used it to remind the deepness that go up to link in website advertisement and mobile end. When the advertisement on the line of the bride that clicks David when consumer or service remind, the consumer of the App that deepness link can let have it can enter relevant page directly from App, even App can be opened automatically for her. The expert says deepness link can bring better user experience to consumer. Not be the App page that all website pages have correspondence however, also be same conversely, so shopkeeper needs to had planned them to want how to join content.

The expert expresses, for the shopkeeper to having App, built-in in their App deepness links be advisability to lift, gu Ge and such apples can open these App and reveal them in searching a result. The IOS 9 that the autumn releases the apple this year includes the content of App in searching a result, although the user did not install them to also can see, also can make consumer download from malic application shop so. Gu Ge also has developed this function on the equipment that install eminent.

In addition, a few small add functions of David's bride also let shopper is worth to download and use it all the time. Kelaoke says, if bride or other want to participate in the wedding with plan equalize coming field, david's bride is first selection. Because engineer bridal process to want on average to last 9 months, kelaoke says, david's bride wants to let shopper register App, such shopkeeper can contact them earlier, next the basis is endless (normally costly also) all sorts of products that bridal plan process markets bridal need to her.

(compile / Yang Xin if)

Author information: Kitty? Evan (Katie Evans) be " online shopkeeper " the editor of the magazine, basically report mobile strategy, reside Chicago now. The article is compiled from " online shopkeeper " magazine, original title is Small Screens, mighty Sales.

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