? According to the report, be known as " gymnastical domain Nai flies (Netflix) " and " gymnastical domain apple " abroad alone horny animal -- Peloton is preparing IPO, may appear on the market this year.
2012, peloton relies on to change feeling bicycle name, besides hardware, peloton still rolled out content subscription service to the user, content basically is professional gymnastical course. 2018, peloton rolled out new hardware again -- intelligent ran machine. Review the whole hair family history of Peloton, content + of hardware profit pattern popular make its grow quickly rise, became what travel together not less to imitate an object.
The competition of American fitness industry that develop is all along intense, is Peloton how of break out of an encirclement?
Peloton relies on interactive mode break out of an encirclement
Let Peloton show itself truly, it is its distinctive interactive fitness mode.
Take Peloton name use feeling bicycle for, this one mode is welcomed, include 3 fields.
The first, removed the restriction on the distance, turned the family into reasonable fitness one of setting. The gym below traditional line needs an user to show up every time when training, but not be everybody has time. But domestic setting is completely different on attribute, be apart from the advantage that go up, make the person that has gymnastical demand at any time OK fitness.
The 2nd, direct seeding pattern will be traditional interactive marrow of fitness answer engraved come down. Of Peloton using feeling bicycle contain screen, and the real time guidance that the content subscription mode that Peloton rolls out includes a train and education. Even if is in domestic setting, the coach below direct seeding mode and student also can undertake interacting effectively. For instance the athletic parameter of student can be revealed in direct seeding, the coach of another end sees the parameter of real time motion of student can clearly, can undertake corrective at any time or program sex is directive.
The 3rd, interactive fitness mode retained real gregarious sense and gregarious way. Below the interactive fitness mode of Peloton, student can not undertake interacting communicating with the coach solely, still can arise with other student at the same time interactive. That is to say, below the interactive fitness mode of Peloton, at the same time many student faces coach of a fitness, namely " round class " .
And, the data logging mode of Peloton still is meant a bit, it is the athletic data that the other side can see each other between student, below the drive of same fitness hobby and same fitness environment, nature had gregarious desire and operation between the user.
Actually, of American fitness course of study developing is an external condition that Peloton grows quickly, watch home instead, gymnastical course of study although still immature, but organic meeting, at the same time also somebody is seizing an opportunity.
The industry is underdeveloped, but the Peloton that somebody thinks to become country
Gymnastical course of study of the United States, not only industrial catenary very develop, and gymnastical culture is very welcome also. The report points out, going up century 559 time, gymnastical club of the United States begins budding. Without doubt, of American fitness course of study developing is to very rich history culture insides information.
Such environment, make Peloton can initiate an interactive fitness mode that gives priority to with the family, find change suitably show channel.
Watch China instead, the case is big different. Although in last few years fitness very fire, also welcome capital people angle, its caboodle became an a place with a draught. And look from development speed, 10 years dimensions of gymnastical industry market was rising all the time in the past, data is forecasted total production value of Chinese fitness property will achieve 185 billion yuan 2020.
But actually, gymnastical industry of China still lies the primary level of development. On one hand, the gymnastical mode on the market still is in ceaseless evolution, the gymnastical demand of the user has not been extracted completely come out; On the other hand, popular fitness consciousness is being modelled in the center, not quite mature still, and get the factor such as price of be confined to, district, public praise.
Nevertheless, inside nearly 5 years, a place with a draught of online fitness is more ecbolic countless gymnastical APP, go to gave an agitation of an online fitness, let online fitness become sweet pastry for a short while. But from the user the respect such as character of quantity, mode looks, the gymnastical platform that at present home does well basically has two, it is thud and Keep respectively.
Why should carry alone come out these two, because,be the home and this two Peloton very picture, perhaps say, the sign that there is Peloton more or less on their body is in. Say so, hopeful becomes domestic Peloton thud and Keep, but both gene is widely divergent however.
Keep tries water intelligence hardware, data capacity is had first
Keep is to go up line APP of a 2015 online fitness, with Peloton identical is, keep also spent what a lot of idea allow inside to make on, formed the curricular sort that compares diversity, for instance fitness, ran, gem gal.
Will look from this bit, quarter Peloton still considers Keep answer more successful, but be in actually hardware respect, keep has a bigger distinction with Peloton at present, that is Keep hardware has not form zoology, return the machine of an intelligence ran that released last year only.
To releasing the original intention of this ran machine, the consideration of Keep still may depend on trying setting of water family fitness, because the function of the machine of this intelligence ran of Keep is finite still, look conversely, if of Keep consideration is the service experience below domestic fitness setting, so the function of ran machine probably very perfect.
Such distinction, decide by both gene place actually, what Peloton goes at the beginning is the way of intelligent motion hardware, and the way that what Keep goes is online fitness, peloton is inchoate have very clear pattern, namely content + hardware, and Keep criterion all the time focusing at light content, one pace crosses hardware territory, still need proper time.
Such Keep, also do not prevail actually on data. Because be below online fitness mode, the low thinking reading such as frequency of distance of general be confined to, pace, speed occupies the user data that Keep can collect.
Besides the distinction on hardware, keep also is done not have temporarily answer engrave Peloton most the direct seeding of core is interactive mode, nevertheless Keep has knowledge to pay the recorded broadcast that expends mode course, but the mode of this kind of standardization actually very naturally is put in two problems, the first it is devoid specific aim, the 2nd it is to lack instant sex, the likelihood of nonexistent also interactive socialization.
From the point of this, keep has not interacted in direct seeding at present mode fluctuation is enough kongfu, so as certain as Peloton existence difference is no wonder.
Mode of hardware of thud focusing intelligence, direct seeding and interactive socialization
What differ with Keep is, the thud of ran one's previous experience, just enter gymnastical field later, and chose another kind of method to learn Peloton. Current, the thud that goes up to have experience quite is accumulated in data, have the power that exceeds instead greatly even.
Though want to learn Peloton, but thud realizes level of volume of domestic exercise bicycle is very low above all, the gymnastical culture with immature together with, if be determined to duplicate Peloton, the word of foretaste water bicycle, won't do actually. Thud the choice sets out from the intelligent hardware of diversity so, made a series of popular demand such as earphone of annulus of hand of running shoes of athletic watch, intelligence, intelligence, intelligence tremendous intelligent fitness product.
Decision thud is in gymnastical domain so go, can say to still thud greatly the persistence to data, but at the same time, thud also saw this strategy direction falls a lot of advantageous to oneself element.
The first, the intelligent hardware of diversification, include level of fat of machine of running shoes, watch, earphone, ran, body, move feeling bicycle to wait, make thud has powerful data to get ability. Among them, thud still built zoology collaboration to concern with other trademark, for instance He Xiaoqiao cooperates ran machine, bicycle cooperates with wild small animal.
Notable is, the intelligent hardware zoology of this kind of diversity, the still has value of a lot of high price Gao Wei that can offer thud spends data, for instance fat of heartbeat, blood pressure, body, calorie is used up etc.
The 2nd, these can permeate have the aid of the intelligent hardware of setting of fitness of excellent front courtyard, thud very naturally also chose to resemble Peloton in that way direct seeding mode, rolled out oneself direct seeding course. In direct seeding course, the communication of coach and student is trouble-free, participate in sense is extremely strong, the coach can coach in real time student, direct action. And the be brought into the public of data and trends are changed, make course of this kind of direct seeding has specific aim and real time sex more.
Data shows, during trying operation, thud interactive course and direct seeding accumulative total participate in person-time to already was broken through 600 thousand. This explained a bit, the mode of course of this direct seeding of thud is more welcome still, pattern of direct seeding fitness has considerable market absolutely.
The 3rd, thud made successive and direct gregarious setting for the user. In direct seeding mode, gregarious relationship can be established through data and interest between student, even if is to finish direct seeding course, student also can undertake in App more the social behavior of deepness, browse study fitness knowledge for instance, perhaps participate in gymnastical group activity, establish firmer gregarious relationship with more users.
In addition, thud makes a way in what there also is his on content, at present thud is in of coach group make a field, had fostered KOL of a batch of fitness, this will be the key that thud has content is outputted for the user continuously.
Anyhow, keep and thud have to Peloton go on a pilgrimage for Buddhist scriptures, but dozen of both law or difference are bigger. Of course, no matter who be,learn who, how to learn, to gymnastical industry it is meddlesome.
The revolutionary of intelligent fitness people
Cast Peloton, thud and Keep people the order of in the order of arrival, they have same an identity: The trailblazer of intelligent fitness.
Nowadays, peloton has had the person that the content that exceeds million subscribes to, the user quantity of thud and Keep also exceeded 150 million. Visible, their development is successful, but more of the key is their meaning to gymnastical industry.
The arrival of times of fitness of the in a popular style of consciousness of the development of domestic fitness setting, fitness, intelligence... go up somehow in light of, the revolutionary that this is new era of fitness of a batch of open people, although they are used the method is not quite same.
They intelligent technology embedded in product and mode, the gymnastical experience that turns intelligence thereby brought more users, extracted effectively not only gymnastical market, also spread the broad road that a successors can take more suitably for gymnastical industry.
It is forerunner Peloton no matter, still be thud of promising young person and Keep, believe they understood the marrow of intelligent fitness already adequately.
Of the ceaseless progress as the technology and whole market mature gradually, this batch those who have revolutionary mind is outstanding person people, still innovate can assiduously, go bringing new gymnastical product and mode to the market. And this kind of revolution spirit to whole fitness industry, also will get unscrambling below different kind, engrave and transmission.
