Sea floor is scooped up, Xi Bei retaliates a gender to rise in price

Sea floor is scooped up, Xi Bei presented as leading role course of study of this round of meal rises in price greatly.

Civil | Xie Kangyu

? Meal enterprise rises in price greatly, industry whole circumstance how?

? Is sea floor scooped up, why does the head meal brand such as Xi Bei rise in price first?

? After epidemic situation ends, whether can other eat look forward to follow rise in price?

Revengeful sex consumption has not seen, revengeful sex rose in price to come ahead of schedule however. This lets a lot of people " the dream that retaliates a gender to have chaffy dish is undone, sea floor is scooped up rose in price! Sea floor is scooped up rose in price!!

Just restored in succession when course of study of meal of countrywide each district hall feed, preparative retaliation sex has the customer that come back people discover however, an epidemic situation goes, brand of a lot of meal rose in price sadly.

"Average per capita 220+ , hematic flourishing half from 16 go up 23 yuan, 8 flake; Half potato chips 13 yuan, syncretic piece tomato patch 1.5 yuan, self-help condiment 10 money; Rice 7 money a bowl; Little crisp pork 50 money a dish. " this is deadbeat of a Beijing is on small gain, bask in the sea floor that give to scoop up dish to taste the price. Still have consumer report, become expensive not only, food volume also becomes little.

Sea floor scoops up direct and frank acknowledgement rise in price behavior, say when responding to media, because epidemic situation and cost rise, the company adjusted partial food to taste the price, whole rises in price extent control is in 6% , each city executes poor dissimilation to fix a price.

It is sea floor is scooped up not only, the company of a few meal that includes Xi Bei to wait inside, was mirrorred to rise in price by consumer. "Think sea floor is scooped up originally rise in price go up a bit more, saw Xi Bei in an instant outside sell menu, tomato patch the beef that stew 80, pickled Chinese cabbage seals crock flesh 80 much, sea floor is scooped up and Xi Bei is compared, it is drizzle really. It is drizzle really..

And these two enterprises are in early or late Feburary, acquired a bank " carbon sends in snow " , took the loan that give a letter.

The come froming that Xi Bei obtains gives a letter 430 million yuan when Pu Fayin goes, among them 120 million yuan already arrived on Feburary 7 Zhang; And sea floor scoops up 2.1 billion yuan when believe bank and 100 letters bank to obtain from which, also 810 million yuan arrived on Feburary 19 Zhang. Sea floor is scooped up money signed up for data 2019, sea floor is scooped up end on one money year cash and cash equivalent are 2.222 billion yuan.

Two look at present the eat look forward to of least capital pressure, take the lead in rising in price however, this lets a lot of consumer feel indissoluble with dissatisfaction.

Although consumer expresses dissatisfaction generally, but practitioner of many meal industry to " the ginseng inside retail boss " express, "It is quite normal to rise in price, did not open the door so for long after all, cost of chummage, personnel needs to earn money to just can have. A few old brands still are to have hope quite to his brand, had so rise in price accordingly behavior. Had so rise in price accordingly behavior..

" join inside retail boss " the discovery after enquiring to brand of a few meal, a lot of dimensions are less than sea floor to scoop up, meal brand of Xi Bei, did not rise in price instead, and short-term inside the consideration that did not rise in price.

"I feel this moment rises in price to suit not quite " , comparing case to wrap around the father Zhao Zhijiang of Sa looks, at present of consumer go out the confidence of repast has not been built completely, still must give consumer a higher sexual price arrive than attract them inn, wrap around than case so Sa does not consider to rise in price at present.

He Shiyuan of author of on the village one house also to " the ginseng inside retail boss " express, instantly is taken no account of rise in price. "Consumer may feel these brands rise in price, not quite be accepted, but the likelihood has arrived from these brand interior awful the degree that does not rise in price, likely the cost before is original opposite taller, add epidemic situation effect, each cost is higher, be forced to make this kind adjust so. Be forced to make this kind adjust so..

Cost is too high, cannot digest cost, move price by force of pressure, this appears unlike just is taken give a letter and the sea floor that there is 2.2 billion capital on Zhang face scoops up the problem that can encounter, and taste at other meal relatively card, the refreshment that sea floor scoops up the situation has calculated, be in a lot of places, want to eat Shanghai bottom to scoop up had wanted to queue up.

So, a reason that rise in price may be, as a company that appears on the market in harbor, sea floor scoops up need to be explained to investor.

Before sea floor scoops up this, release the newspaper showed 2019, 2019, company business income is twenty-six billion five hundred and fifty-six million yuan, grow 56.5% compared to the same period; Net profit 2.345 billion yuan, grow 42.4% compared to the same period.

Although battalion closes, net in pairs grows, but bad news is, in city of line of just a little, the only store sale that sea floor gains reached rate reversing a stand to appear to glide however, 5 from 2018 / the sky falls it is 4.8 times of 2019 / day, and this also is in last few years this occupies glide first, should knowing this is marine all the time scoop up most an index of person commend.

Another bad signal is, the increase rate of the sale that be the same as inn that sea floor scoops up also turned last year negative. 2019, the increase rate of the sale that be the same as inn that sea floor scoops up city of a gleam of is - 0.2% , photograph comparing and last year of the corresponding period 11.7% reduce considerably. The increase rate of the sale that be the same as inn of second line city is - 1.9% , the corresponding period was last year 4.3% .

Across, each cost still is rising. Regard a few core of meal course of study as cost, the space that raw material, artificial, hire can optimize is not expensive.

And what can foreknow is, in epidemic situation the influence falls, the money newspaper that sea floor gains quarter of just a little is not quite good-looking. The letter builds a when cast to grind in the newspaper expresses, if sea floor scoops up put up the shutters 15 days, predicting battalion receives a loss to make an appointment with 5.04 billion yuan, net profit reduces 580 million yuan; Put up the shutters 30 days, predicting battalion receives a loss to make an appointment with 6.102 billion yuan, net profit reduces 796 million yuan.

Use so rise in price will pull litre of battalion to close, it is sea floor is scooped up probably thinkable is at present best method.

Another leading role Xi Bei that rise in price, it is when epidemic situation is the most serious, ceng Yiyi sentence " the cash on Zhang has not opened 3 months " gain not little attention.

Gu Guolong Ceng Jian weighs father " Bei Yongyuan does not appear on the market on the west " , but in this epidemic situation, regard the most active contact as capital and the earliest a Xi Bei that obtains fund corrected oneself, "I am met reappraise Xi Bei appears on the market, this epidemic situation teachs profundity to me, some matters cannot say so absolutely. Some matters cannot say so absolutely..

If say Xi Bei also has the consideration that moves toward capital market, so of an interesting financial forms for reporting statistics is little not.

It is besides afore-mentioned reasons, still a reason depends on, feel him brand is quite strong, even if rises in price, meet like the client patronage.

In will too without 2 author Xing Li looks, in instantly this moment rises in price, can have bit of drink poison to quench thirst-seek temporary relief regardless of the consequences, kill the goose that lays the golden eggs, "Everybody is risking danger to come out your dining-room have dinner, it is the accredit that stems from pair of brands. This moment rises in price, a few clients may understand, but more clients may reduce have dinner frequency second. But more clients may reduce have dinner frequency second..

Rise in price as to this, whether can cause the dissatisfaction of consumer and allow user of trademark prediction of a person's luck in a given year, practitioner of many meal industry thinks, still need farther observation. "Sea floor is scooped up rise in price 6% , involve every food also with respect to a few money. Not sensitive to the price consumer, the likelihood won't be aware of. " practitioner of industry of a meal says so.

At the beginning of this year Feburary, " the ginseng inside retail boss " had issued many report about meal industry early or late, also interviewed practitioner of many meal industry. Be worth epidemic situation at that time when the effect is the most serious, the turnover of each eat look forward to drops almost went 89 into, the loss differs in a few ten million.

Two months go, eat look forward to people although have different rate improve, but it is too good that the circumstance still does not calculate.

Zhao Zhijiang tells " the ginseng inside retail boss " , although hall feed already opened in succession at present, but of guest discharge restore to still be compared slow, especially the city of a gleam of such as Beijing, "Sell namely original 30% the left and right sides, circumjacent suburb and outside mound storefront will be better. Circumjacent suburb and outside mound storefront will be better..

The order and degree of epidemic situation of control of city of a gleam of is higher, this is to restore relatively at other city slower reason. And this also lets a lot of body be in the eat look forward to of city of a gleam of people lie in swaying in the midst of a raging storm. According to watching the observation that sees Wang Jie of initiator of meal elementary school, had appeared in Beijing Shanghai very much the meal door inn that transfers cost.

"Pay do not have rent, if want end an agreement, take do not return deposit, so can 0 cost are made over " , wang Jie such to " join inside retail boss " the reason that explains backside.

A group of data can be directer see at present the current situation of meal enterprise.

Association of cooking of China of combination of De Qin China releases " epidemic situation of new coronal virus is right finance affairs of Chinese meal industry and operation influence investigation report " after indication go back to work, the meal enterprise hall of 94% feeds a service to be affected. Among them, the cause of enterprise hall deadbeat that has 69% is reduced more than most probably, only the enterprise of about 6% shows epidemic situation not to have an influence to source of enterprise hall deadbeat (data ends at the beginning of March) .

Corresponding, income predicted generally also to will drop considerably first quarter 2020, make an appointment with the enterprise of 16% to predict income is among them 0, about 7 into the enterprise predicting income will glide 70% above, the enterprise of about 7% predicts income is fixed or maintain growth only.

Survey shows, the enterprise feedback of 21% has produced capital to enter not the case that apply gives, the industry of 50% can appear inside first quarter this risk, make an appointment with the enterprise of 5% to show to the risk is not had inside year only.

Although, the statistic that is apart from this data already went a month, but meal enterprise people the situation that face still austere, especially a few relatively small numerous and the meal category with delicate taste, they are not tired in the home a few months, want after lift a ban big fast a consumer of cheek people first option.

"Regard a day as makings brand like us, arrived to restore only at present 40% less than, but actually a few Chinese meal had restored 889% . " on the village one house is encircling the discovery after undertaking survey to a few business, a few taste are opposite of lay particular stress on, for instance chaffy dish, restore a situation opposite better, and a few taste are delicate, especially day expects this kind has dish of a lot of raw or cold food to taste, restore a situation opposite poorer.

Be day of makings brand together will too without 2 also gave out same conclusion, "Japanese arrange reachs the meal category with delicate taste, be inferior to chaffy dish and barbecue category " , xing force say.

In fact, be in early accepted in Feburary " the ginseng inside retail boss " when interviewing, xing Li thought of this result beforehand, at that time will too close door store without 2 choices, like thinking day makings does not resemble Chinese meal, snack, it is the first choice that people stems from full abdomen to just needed, the sense of set up shop is not great, and go up in the refreshment of later period, also meet a few more opposite it is more difficult to suffer category to want.

Although still have a lot of difficulty at the moment, but many accept the meal industry that cover to express, instantly is taken no account of rise in price. Look in Xing Li, face the loss that epidemic situation causes, and short-term inside the current situation that restores hard, shift operation cost to consumer body, not be a basic method that solves a problem. "Different brand has different management strategy, will too without 2 take no account of at present rise in price. Will too without 2 take no account of at present rise in price..

Nevertheless also practitioner of industry of a meal points out another kind of possibility, "Do not eliminate a kind likelihood, if of old brand rise in price achieve anticipate, small meal business also can follow in the likelihood rise in price footstep. Small meal business also can follow in the likelihood rise in price footstep..