Author | City bound Qi Minqian
Editor | Cheng Jingwei
Scoop up in sea floor rise in price on after hot search, on April 9, was fond of tea to because much money product rises in price,also go up to heat up search.
According to the report, be fond of tea recently " berry of Zhi Zhi berry " " meaty grape " waited for value of much money product to move 2 yuan in before last of original price basis. City bound discovers, at present meaty grape price is 30 yuan, price of berry of Zhi Zhi berry is 32 yuan. Outside dividing these two drink, price of drink of happy tea much money exceeds 30 yuan.
In the light of rise in price be related, happy tea expresses, because raw material rises in price,rising in price is, did not concern with epidemic situation.
Nevertheless, bitter fleabane of Zhu Dan of food industry analyst does not agree with the view that is fond of tea.
Bright red Dan Peng expresses to city bound, tea with milk is the product with wool very high interest rate originally, because raw material rises in price,be fond of tea to rise in price to be led probably is not, however be enlightened borrows machine raise company profit level.
In Zhu Dan bitter fleabane looks, of 2 money rise in price range is likely to Neozoic consumption group it doesn't matter, but to labour firewood estate character, of 2 money rise in price extent is quite tall still.
The heat that the netizen rises in price in happy tea speaks below search: "Still do not have when revengeful sex consumption, began to retaliate a gender to rise in price. Began to retaliate a gender to rise in price..
The bottom gas that happy tea rises in price comes from his two years this to be in the superior performance of tea drink and capital market. The data that happy tea publishs shows, 390 are achieved in door inn amount of the whole nation 2019, highest turnover is only store odd-numbered days 170 thousand yuan, only store sheet is mean monthly turnover exceeds 1 million yuan. 2020, the plan that is fond of tea is door inn amount breaks up time.
This year March, media coverage says, happy tea is about to finish You Gaoling capital and Coatue (capital of cardamom seed picture) get jointly those who cast is new round of financing, the appraise after happy tea is cast is worth or will exceed 16 billion yuan. Although be fond of tea to just face this not express an opinion, nevertheless the capital show appreciation for sb to be fond of tea sees one spot.
Moxa intermediary seeks advice from a report to show, 2018, chinese net red tea with milk already began occurrence price to divide stratification trend, according to data, the tea of the average customer unit price that was fond of tea 2018 and Nai snow differs 9 yuan.
The data that moxa intermediary seeks advice from still shows, the tea with milk that the customer that has 16% about is willing to be 25 yuan of above buys sheet. On our country's so big spending market, even if scale has 16% only, the person that is willing to buy sheet for costly tea with milk still is absent a few.
So the issue came, are you willing to spend 30 money to drink a cup of tea with milk?
