Caricature / He Chaoxia
"Open mobile phone short message, discovery most remember with concern mine is express, outside sell and bank. "As small letter, pay treasure, shake the Internet socialization platform such as sound gain ground, once scene temporarily mobile phone short message (SMS) business with each passing day type is small, such situation before long hind or will change.
8 days, uniCom of telecommunication of Chinese shift, China, China holds the news briefing on the line jointly, release jointly " 5G message white paper " , prospective 5G terminal will support 5G information business. Brand-new the 5G message that upgrade is taken oneself for the mobile phone, can deliver video, speech, group a little, still but one interface is compositive shop, pay, the function such as inquiry, with small letter, naughty a big APP such as treasure cried board.
Upgrade
5G mobile phone is taken oneself 10 thousand with APP
According to Hunan relevant controller introduces mobile Changsha branch, 5G message will come true two upgrade greatly. It is to break at present every information 150 character or 70 limitation of the Chinese character, realized what serve to multimedia information from news of character, picture to upgrade, can send video, speech, position in real time, group wait a little, the function is similar to small letter. In addition, 5G message returns support to add close transmit, the information interactive mode such as graphical password, can offer information safety to ensure, protect user privacy.
The 2nd upgrade revolutionarily to be in with the intent focusing of operation business B (enterprise) upright, 5G message will offer as alternant as the information between individual user port in short message interface for the enterprise. The enterprise can pass the means such as card of character, speech, option to output individuation to the user service and seek advice. And the user can pass 5G message implementation to shop, pay, the personalized demand such as inquiry. Cite a case, the user should buy a train ticket, can speak through the short message direct to 12306 send the speech that includes ground setting out, destination, number to wait or literal message, optional still choose chooses the form that chooses key word, quick implementation ticket is booked, pay, change the operation such as the autograph.
Another advantage depends on, 5G message takes a function oneself for 5G mobile phone (4G mobile phone can be passed upgrade the system obtains this function) , in avoid register login, on the base that dismisses installation application, offerred chatting robot of all sorts of function interface and AI, the user is in short message interface compositive the thing that needs to install ability of a lot of APP to accomplish originally, will replace a big APP then, enclothe chatting customer service, online shop, nearsightedness frequency sale, essence allows to wait for broad market interactively, the strategy that makes magnanimity application distribute enters the mouth.
In the meantime, unlike at present of the short message press a plan cost, 5G message will press flowmeter cost, future still will roll out directional discharge to wrap, discharge endowment is expended will wait for application under small letter.
Wish scene
Borrow 5G to seize operation business to counterpoise actively again
To 90 hind, 00 hind, mobile phone short message is a new tool, and to 80 hind for media person Xiaozhu, the setting that holding breath of clavier machine post a letter in the arms to talk about love all the day already decided case to be remembered into youth.
As Internet the QQ, small letter, small gain, life that shakes the belt such as sound to enter people, the short message that is based on 2G technology loses market share gradually because of all sorts of confine. Statistical data shows, user of Chinese mobile phone sent 900 billion short message in all 2012, after reaching peak, begin to glide quickly; 2014, short message amount dropped 14% ; To 2015, amount of countrywide short message has dropped reach 699.2 billion, although move to ever also rolled out the function such as flying letter, but from beginning to end not enemy small letter such national Internet application.
Current, be in as the short message P (individual) be replaced what carry social function, mobile phone short message already made express delivery, outside sell, bank announcement reminds, user of short message of insider sale, commonweal, of all kinds APP logins, register the market offer that gets test and verify to pile up implement. But this function makes short message business be in after losing P to carry vigor instead B (enterprise) end gains new opportunity. Data shows, came in January 2019 in Feburary, business of countrywide mobile short message grows 17.3% compared to the same period, income of business of mobile short message finishs 6.04 billion yuan, grow 5.3% compared to the same period. This also is become make business of 3 big operation borrow 5G east wind to upgrade short information business, heavy brace up multimedia corresponds, gain the setting that 5G times counterpoises actively and momentum then.
Difficulty
Inside user habit short time overturn very hard
Notable is, 5G message got terminal manufacturer support energetically. On the news briefing, millet, China for, the market that the company such as resurgence, OPPO, Vivo all represents to will make big 5G news jointly. China for, the mobile phone manufacturer such as resurgence announces to will begin to support 5G information business to use in June subsequently.
China to express, already entered in March pilot adjustment of business of information of 5G of the large area shift that start checks, planned get through First Call on April 10. Resurgence also expresses, resurgence communication aids force China to move to succeeded in Hangzhou recently get through the 5G message First Call that is based on GSMA UP2.4 standard.
5G message whether successful, depend on even of 5G technology gain ground. Current, business of 3 big operation has opened station of 164 thousand 5G radical in countrywide construction. In terminal respect, shipment of Chinese 5G mobile phone measures Shang Yuan to cannot satisfy relevant need.
"Mobile Internet times, whose race to control who wins the home greatly namely with the interface of terminal user, operation dealer network ever lost for a time, the ground floor that reduces Internet application ' plumber ' , as the advent of 5G times, a battle of terminal interface loot that is chance with this as 5G message release start again. But must admit, internet application company has stronger user to experience consciousness, inside accumulated user cardinal number and the user habit short time that had formed overturn very hard, who can win out finally, still remain to observe. "The personage inside course of study expresses.
Substantival explanation
5G message
5G message, namely RCS message (Rich Communication Services of rich media information) , according to interactive mode can divide it is two kinds: The "RCS that is aimed at terminal user strengthens short message " and the "RCS business that are aimed at businessman company " of rich media message. Can regard traditional short message as upgrade edition, can regard 5G as the mobile phone more 10 thousand with small order. According to GSMA (association of global mobile system) official data shows, predict 2021, the amount of market of whole world of trade short message that is based on 5G message can reach 74 billion dollar.
Origin: The Changsha on the palm
[origin: ZAKER Xiao Xiang]
The person that copyright puts in original work 's charge is all, xiang Yuan achieves greeting
