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Scoop up in order to stick the sea floor of chaffy dish brand with be convinced celebrated Wu all along (6862, HK) , the near future rises in price because of however the heart that act hurt many consumer. On April 10 towards evening, scoop up excuse to believe the network that brush screen as sea floor, this tone price also is recalled formally.
Announce to cancel to rise in price rear, anabiosis gradually in meal course of study in the process, sea floor is scooped up still be faced with carry brace up the pressure of company outstanding achievement.
As a result of chaffy dish consumption is had seasonal mode, first quarter is the management busy season that sea floor scoops up. Accordingly, the overall stop business below the epidemic situation before this, undoubted meeting brings not little impact to the short-term outstanding achievement of the company. On the other hand, in recent years, the management wool interest rate that sea floor scoops up presents downtrend, industry of at present meal supplies catenary cost to rise or also be to force sea floor scoops up a when rise in price main factor.
Library of Pan Gu wisdom is advanced Jiang Han of researcher of researcher, engage by special arrangement of academy of Su Ning finance to " daily economy news " reporter analysis says, regard industry of Chinese chaffy dish as the first, sea floor is scooped up bore currently very great pressure. Can make clear judgement, before this year two quarters, the management outstanding achievement that sea floor scoops up will be very inaccessible last year level of the corresponding period.
Sea floor is scooped up recall rise in price decisionSince the Spring Festival, the new coronal because of arise suddenly is pneumonic epidemic situation, domestic meal industry is immersed in condition of come to a standstill gradually, the sea floor that has branch of more than 700 chain scoops up all door store that also must close inland. And get controlling stage by stage in epidemic situation, during meal industry begins to anabiosis in the round, sea floor is scooped up undertook one round rising in price sadly however, draw many doubt.
At the beginning of April, many consumer bask in a small bill that scoops up have dinner in sea floor on the net respectively, "Average per capita 220 " , "A potato 1.5 yuan " , " rice 7 yuan a bowl " , such high price consumes the doubt that draws netizens. Subsequently, sea floor is scooped up make a response say, rising in price is to suffer epidemic situation and cost to rise influence, dining-room whole dish tastes the price to adjust control to be in 6% , each city executes poor dissimilation to fix a price.
Letting sea floor scoop up what did not think of is, rise in price to did not obtain the understanding of consumer, get choke reputation instead. The netizen says even, still do not have when of consumer " revengeful sex is consumed " , but dining-room already began " revengeful sex rises in price " .
Companion upgrades ceaselessly as public opinion heat, sea floor scoops up final excuse and announce to renew cost price.
Sea floor is scooped up say in excuse letter, rising in price is wrong and decision-making, harmed sea floor to gain the client's interest, from remove dish of all door inn to taste immediately restore to come the standard before epidemic situation. In addition, because sea floor scoops up inn of each district door to execute poor dissimilation to fix a price, the element such as environment of the management cost of seat of inn of door of can integrated consideration, consumption level, market, dish tastes the price to be able to be put in a few difference.
Bright red Dan Peng tells food industry analyst " daily economy news " reporter, under epidemic situation, national market superintends total bureau to guide production to manage an enterprise to take an active part in ceaselessly " support value case, maintain quality, protect supply " the action. Sea floor is scooped up as meal tycoon, carry out however " rise in price " behavior, be short of the society that lost head business really responsibility and take on. Regard head meal as the enterprise, during epidemic situation, sea floor is scooped up more should set oneself an example to others, the difficult when be being spent in all.
" daily economy news " the reporter notices, on the official small gain that sea floor scoops up, excuse letter already won nearly 1 million bits of support that evening. "Good, excuse you " , " the sea floor that this ability is my understanding is scooped up " etc the criticism is much be nodded assist buy supports.
Nevertheless, to having all along " good service " , " good public praise " the sea floor of label is scooped up for, whether does disturbance bring adverse effect this to still need observation to company brand.
Jiang Han thinks, sea floor is scooped up attract customer, because,not be price advantage, perhaps saying sea floor is scooped up is price of one individual character compares not tall dining-room all the time. And at " revengeful sex is consumed " and " revengeful sex rises in price " blast tuyere, sea floor gains the central point that became public opinion attention naturally. In addition, rise in price this to also make a typical negative case in sale, sea floor is scooped up must accept this precept.
Be managed first half of the year or will last bear pressureBefore a many month, because door inn closes,stop, management suffocate suffocate, sea floor is scooped up, the chain meal enterprise such as Xi Bei won customer for a time people sympathize with and force is held out. And the management that this second public opinion inverts to scoop up instantly to be faced with with sea floor and outstanding achievement restore pressure not to have nothing to do is.
Sea floor is scooped up mention in the manual of raise capital by floating shares that issued 2018, company business gets seasonal fluctuant effect is apparent, associate with comes in summertime month and October normally sale is taller second year in Feburary. Among them, new Year of the traditional Chinese calendar is the busy season that chaffy dish consumes more.
Gain the exposure before this according to sea floor, suffer epidemic situation effect, company inland 550 shop do business at having suspension on January 26, till on March 12, the hall of its door inn feeds business to just restore gradually, integral hall feeds time of be closed down to amount to more than 50 days. And this year in Feburary, the letter is built in cast ever released grind the newspaper says, with close down 15 days are calculated, estimation epidemic situation causes sea floor to scoop up battalion received a loss to make an appointment with 5.04 billion yuan 2020.
Restore a situation to managing, sea floor scoops up a respect to express, up to on March 18, company accumulative total restores hall feed service door inn in all 509.
On April 10, " daily economy news " the reporter calls sea floor to scoop up Beijing to count door inn to pass small order inquiry to be informed, dining room is gained in the sea floor of new already start business in, have dinner fastigium already restored coordinate afresh now " Cheng Jing " , the digit such as inn of door of dinner period of time already amounted to tens of desks. Nevertheless, because coordinate epidemic prevention work,this also is, sea floor gains dining room must considerably cut business hours, and be the same as for a short while inside dining-room paragraph have dinner number also needs considerably cut. Accordingly, sea floor scoops up at present to restore to appear to the management level before epidemic situation not actual.
Notable is, sea floor is scooped up in recent years the rises to also be in test company gain ability of cost.
2019, sea floor gains implementation business income twenty-six billion five hundred and fifty-six million yuan, grow 56.2% compared to the same period. But meanwhile, scoop up not long ago to announce according to sea floor 2019 announcement of annual outstanding achievement, the cost that raw material and easy bad news taste rises to 2019 by 6.935 billion yuan of 2018 eleven billion two hundred and thirty-nine million yuan, what occupy income per cent to come by the 40.9% growth 2018 42.3% 2019. The whole of firm dining room multiplies a rate also by 2018 5 fall to 4.8 2019, drop somewhat. In addition, the dining room that sea floor gains manages wool interest rate already by 2016 25.1% drop to 21.2% 2018.
Sea floor scoops up consumption of client average per capita to reach rate reversing a stand
Picture origin: Announcement cut pursues
In addition, comparative in former years, new Year of the traditional Chinese calendar ought be sea floor scoops up concentration new open the door the important time of inn paragraph. But suffer epidemic situation effect, the sea floor that relies on outspread dimensions to obtain outstanding achievement to grow quickly for a time is scooped up must be in first quarter speed of slow down set up shop, and this or also reach influence company income excessive interest rate.
Jiang Han is analysed to the reporter, sea floor is scooped up etc chaffy dish enterprise is short-term first quarter this year bear pressing is affirmation. Whole first half of the year, the management metropolis that sea floor scoops up lasts bear pressure.
Up to on April 10 closing quotation, sea floor is scooped up rise 6.53% , receive a reply ／ of 31.8 HK dollar. After epidemic situation happening, sea floor scoops up share price to go weak continuously, lowest ever dropped to 27.45 HK dollar / .
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