"Your opinion, I was received. This moment rises in price, incorrect. Incorrect..
On April 11, gu Guolong of president of Xi Bei meal admits in Guan Wei dispatch, this company rose in price really. Rose on Feburary 1, shanghai of village of face of Xi Bei You and periphery 18 of 8 cities outside sell dish to taste, rise 1-10 yuan differ. Rose on April 6, 25 hall of Shanghai of 12 doors inn feed dish to taste, also rise 1-10 yuan differ. The throughout the country is other the hall of 374 doors inn feeds the price to did not change.
Gu Guolong is in its announce on small gain, begin from today, all rising in price outside sell, hall feed dish to taste the price to restore on January 26, 2020 the standard before door store stop business.
"I return a decision, before May 31, in the whole nation hall of inn of door of 386 Xi Bei feeds 59 cities have dinner, can enjoy eat 100 yuan, return 50 yuan privilege, in order to express good faith. 50 yuan return certificate to be able to be used next time only, we are quite actually difficult also, still hope you support the trade. " Gu Guolong expresses in Guan Wei.
Subsequently, official of village of Xi Beixiao face is small also the Guan Wei of transmit Gu Guolong says " I am sorry everybody " .
The sea floor before this is scooped up, Xi Bei rises in price in succession
Netizen: You can go up I need not come
Recently, many netizen notices, sea floor scoops up the price that raised partial food to taste stealthily. A consumer of Beijing basks in a menu in small gain, "Average per capita 220+ , hematic flourishing half from 16 go up 23 yuan, 8 flake; Half potato chips 13 yuan, syncretic piece tomato patch 1.5 yuan, self-help condiment 10 money; Rice 7 money a bowl; Little crisp pork 50 money a dish. Little crisp pork 50 money a dish..
After this, sea floor scoops up a respect to admit, "Suffer epidemic situation and cost to rise the influence of the element, sea floor is scooped up adjusted partial food to taste the price really, whole rises in price extent control is in 6% . Whole rises in price extent control is in 6% ..
This action causes extensive controversy.
"You can rise in price, I can choose not to come! " according to " the Workers'Daily " , the approach young lady that lives in bridge of Chongqing stone level ground is laughing to say to the reporter, everybody's income also is affected during epidemic situation, after rising in price, be afraid won't eat. The view of approach young lady, represented the aspirations of major customer.
Nevertheless, also consumer expresses, after epidemic situation, people is safe to food sanitation and outside those who sell is beautiful degree, convenient spend a requirement to rise. And meal enterprise faces the capital pressure such as wages of chummage, employee, a lot of inn are street shop, landlord is an individual, it is very difficult to want derate fee. Meal enterprise should redeem a loss, rise in price appropriately give no cause for more criticism.
Inverted to come very quickly however. Yesterday (on April 10) , sea floor scoops up small gain of chaffy dish government to release excuse letter to say, the mistake that sea floor scoops up door inn to rise in price this is company management layer is decision-making, harmed sea floor to gain the client's interest. To this we feel feel sorry. Rise immediately oneself, dish of inn of Chinese inland door tastes the price to restore this year on January 26 the standard before door store stop business.
In addition, village of face of You of near future Xi Bei also is exposed to the sun to give existence to rise in price circumstance. The netizen spits groove, "Think sea floor is scooped up originally rise in price go up a bit more, saw Xi Bei in an instant outside sell menu, tomato patch the beef that stew 80, pickled Chinese cabbage seals crock flesh unexpectedly 80 much. Pickled Chinese cabbage seals crock flesh unexpectedly 80 much..
Side of company of Xi Bei meal ever expressed to media on April 7 afternoon, affirmed to each area on April 7 through the company, after epidemic situation Xi Bei is not put in the circumstance that rise in price, rising in price last time still was December 2019, rise in price the reason is raw material cost rise.
Rising in price is a Shuang Renjian
" the Workers'Daily " say, employer of industry of much home meal expresses, prevent as epidemic situation accuse a situation to improve, a lot of meal enterprises already go back to work, but the business has not restored far however.
China interlinks management association to release " new coronal is pneumonic the influence investigation report that epidemic situation interlinks meal industry to China " show, calculate from March 1, 2020 case, the example enterprise of 5% supports operation without cash on Zhang; The example industry of 79% expresses, support has cash to cannot be propped up oneself spend 3 months again; State cash shedding reserve is rich and generous, and the example industry that can support 6 months above is occupied than be only 16% .
Picture origin: Liu Ling of every classics reporter is photographed
Save oneself no time to delay, but means is OK and diversiform. Scoop up in sea floor when announcing to rise in price, mcdonald's rolled out bucket of half price of member of a Zhou Yi, cost price 81 yuan, price 39 yuan. On April 6, the consumer that hear the news and comes comes in great numbers, grab Mcdonald's small order to die dish. Netizens sigh with emotion, in this special period, cheap and fine just be kingcraft.
Chongqing is industrial and commercial Mo Yuanming of researcher of research center of economy of upper reaches of university the Yangtse River thinks, rising in price is a Shuang Renjian. Benefit rises in price at passing fortunately digestive cost, enrich the blood quickly, overshoot difficulty, return to normal management order; Adverse place depends on, suffer epidemic situation effect, the citizen consumes actual strength to drop, rise in price to cause a citizen possibly more cover close moneybag, curtilage domestic consumption, course of study of such meeting aggravate meal shuffle.
Why should they apologize to rise in price?
After sea floor scooped up an apology yesterday, red star news releases comment article to say, examine what sea floor scoops up to rise in price reach apologetic strategy, still should hold to " of the communalize field of the market, morality put in morality 's charge " principle, ability is more thorough understand among them immanent logic and behavior mode.
Sea floor is scooped up, the meal businessman product such as Xi Bei rises in price, cause a few users to spit groove, opinions vary to this all circles. Somebody thinks, sea floor is scooped up etc be eager to rising in price, it is a kind of harm to consumer sentiment respect. But also somebody thinks, meal businessman adjusts commodity price to attribute the market initiative behavior, the person that wish buys sheet, the person that do not wish is OK additional choose is other meal businessman, not worthwhile is this dispute.
Final, chose an apology and sea floor is scooped up is not to stand fast rise in price course, be afraid also depended on the consequence that its bring to rising in price undertaking a reappraise. We want to see, although rise in price,sea floor scoops up the pecuniary loss that get, but to meal businessman, actually the user consumes frequency second, the index such as rate reversing a stand is more main. If because rise in price,frightened too much guest, rising in price is the choice that the loss outweights the gain.
Because suffer epidemic situation effect, halt does business before meal businessman, still be in a progressively convalescence at present. At that time, what meal businessman needs to do most is " the person is enraged " , attract old client circumfluence through all sorts of means, think method gets new client. If rise in price,bring about hang back of old client prediction of a person's luck in a given year, new client, that will go against sea floor to scoop up the follow-up that waits for meal businessman to manage.
Opposite for, meal industry is the industry with an intense competition, sea floor is scooped up wait for a businessman to rise in price, if other meal businessman is spent from the isogon that win a customer set out, the choice does not rise in price or go up lesser, depreciate even sales promotion, that sea floor scoops up rise in price politic, let oneself client likely flow to a competitor.
Compare at in small meal businessman, sea floor is scooped up belong to brand of large chain meal, especially sea floor is scooped up had appeared on the market. Accordingly, once market feedback appears to gain adverse voice to sea floor, and even partial consumer begins " poll with the foot " come no longer sea floor scoops up consumption, bring the instantly outstanding achievement that can scoop up to sea floor not only the loss, return the market prise that can endanger sea floor to scoop up directly, the doubt of presence of prospective development perspective that lets investor be scooped up to sea floor even and be anxious.
Integrated above element can be judged, sea floor scoops up choice apology, and renew price arrive before standard, it is the balance of the index of of all kinds and long-term value such as growing sex of pair of brands, integrated income, market prise management, outstanding achievement actually, reach finally " cannot because of at the moment accrual and let long-term value be damaged " conclusion, adopt in time stop caustic acts.
Also want to see, in what rise in price these days, many people on the network " condemn " sea floor is scooped up, a bit " staking " meaning, this also may be the partial ingredient that makes an apology. In fact, meal is the industry that competes the most adequately, rise in price dozen folding is market freedom, might as well lets " invisible hand " play action.
Can say, sea floor scoops up the conciliation that the apology is pair of consumer sentiments on one hand, it is the choice that is based on angle of beneficial of oneself root capital and profit more on the other hand, it is economic person accepts or reject rationally result. In light of the option that gains from sea floor, do so can let oneself brand because rise in price this,be not sent disturbance gets too big impact, and small gesture apologizes, or the self-identity that can win more customer.
Final, rise in price when what we examine sea floor to scoop up reach apologetic strategy, still should hold to " of the communalize field of the market, morality put in morality 's charge " principle, ability is more thorough understand among them immanent logic and behavior mode. (daily economy news)
