Snipe Tik Tok, quick worker thinks the way that earns with the net bends overtake

China of vision of picture origin @

Commerce of article Piao new culture, author | Wu Xiaoqiong, editor | Amy Wang

If have an APP, register can get 1 dollar (make an appointment with 7RMB) , every invite 5 friends to get 110 dollars again (make an appointment with 770RMB) , watch video content to still have other when long award gold, does can you download and the introduction give friend and domestic person?

Listen to still feel interesting suddenly first business is entered rank arrived nearsightedness frequency domain, it is the Zynn of North America version that says quick worker actually. The intermediary outside occupying reports, the mode that the Zynn of nearsightedness frequency platform below quick worker banner is paying cost to let user download use with what above paragraphs mentions is in the United States craze, impetus has built Tik Tok even.

Data shows, zynn was on May 9 on beautiful area IOS line, did not develop recreation to a week kind the 32nd of sheet of a list of names posted up, kill successfully into IOS total a list of names posted up. Used 12 days of right-and-left time again, rise ceaselessly in recreation kind the place with total a list of names posted up, most exaggerated moment surmounts 139 other App one day, surmounted TikTok recently eventually, become in American installation amount highest IOS applied in May.

This kind lets an user get offline through developing make money burn Qian Laxin mode, picture extremely " Internet is passed annul " . And this product backside is Chinese nearsightedness frequency only 2 tycoons shake sound and quick worker to turn white-hot a side of competition is written. Just this battlefield is not in China, and be in the United States that sufferring epidemic situation effect.

Quick worker passes the promotion pattern that breaks money to Tik Tok high-key issue challenge letter, it is to having apparently " success or failure is in this one wrestle " imply. After all the Tik Tok with jumpy byte has been in the whole world is close 200 countries insanity is popular, total download is measured more than 2 billion times, go competing according to normal step apparent a stratagem which ensures success is not great, still be inferior to bending overtake.

Just as well_matched as temptation risk, whether must quick worker live very?

The time that Zynn rolls out in the United States was May, setting is to get new hat pneumonic influence brings about the segregation that occupy the home and many unemployment to rise. To low income group, it is OK to should have a network only the means that 0 cost make money has allure very much, even a few users shared tiring-room to return plan showing cut in Instagram, terrace is acquired between a few climate the award of 1000 much dollars promotes off-the-peg meritorious service.

App Store, zynn comments on chief check scheme

From the point of product function, zynn is the clone version of Tik Tok almost. Introduction Zynn function on App Store and Tik Tok almost coincide:

? Discovery is initiative with wonderful short video

? Found contain large music library, the 15 seconds video of elegant paster and interesting effect

? Share wonderful hour to arrive Instagram, snapchat.

? Establish connection with the person that comes from have a common goal of world each district, embrace your community

Both core interface also is identical, all be around watch brief fore-and-aft video to undertake. The biggest distinction is, zynn pours timing clock among it is sign of a dollar, it hovers on every video that be in. When the user watchs video, clock can is full of and offer integral, these integral can be used convert cash or gift card.

Left Zynn interface, right TikTok interface

Like TikTok, this application process can let an user jump into video to watch when opening application first. But, if the user wants to win award, must register. Register mean Zynn to be able to be obtained include the individual information such as account of the age, sexual distinction, preference, bank, and the user still cannot choose to use Zynn to establish account directly, must bind with other service calm: Google, facebook, twitter or telephone number. New culture commerce tries account of associated individual Google, but when we reject to share connection means, the enrollment of Zynn program immediately break down.

And quick worker closes in main battalion of China is advertisement, zynn pays cost to buy discharge and registered way also is to aim at advertising Wu it seems that, but because go up,line time does not grow, still have no ad business to intervene at present.

Apparently look, the cash drive of Zynn is quite charming for crowd of unemployed to those or low income, but real operation rises be not simple mathematical overlay question. Theoretic, on Zynn every watch the user 10 minutes to be able to obtain $ 0.20 about, the hour wage that roll ceaselessly namely and watchs is $ 1.25.

But actually, as when watching, grow lengthen, zynn designed an algorithm that saves cost to oneself, with will cope with user of pull up abb, be called " intermittence is rewarded changeably " , namely the user has every other for some time to watch video only, ability " random " obtain 178 minutes to assign a value to 415 minutes of award between. That is to say the hamster on user resembling platen, although run all the time likely however almost place is not moved. Because can see the pattern of Zynn,the greatest temptation is when pulling new and rather than, grow.

In addition, already from Zynn content looks, it is to come from the user of other application to upload content more very, medley measure with coarse intercept collect, not only strange, former achieve feeling is not tall, still having copyright risk. At present although Zynn is having the installation amount of swift and violent growth, but the nearsightedness frequency gain that has not see actual strength is superior advocate enter halt, to will coming a very big challenge is for user keep.

Besides content risk, zynn will resemble TikTok same, the politics with can be faced with intractable, examine wait for a problem. For instance the individual privacy of TikTok, prohibit LGBTQ content, network ride roughshod over, user suppress, transmission of information of mistake of virus of shape of ISIS conduct propaganda, coronal, be suspected of disobeying COPPA and problem of other country safety to censure etc.

These problems to Tik Tok had been more more earnest than competition of a person of same business it is intractable to mix, although quick worker can be short-term acquire market share, whether should waiting for a problem to examining independently is the largest unknown number.

Quick worker and shake the phonic competition in home to turning white-hot.

On May 12, haidian court net releases case wall bulletin to say, because think to be searched in tripartite APP " quick worker " 2 words, buy top searchs eventuate " shake phonic nearsightedness frequency " , quick worker development and limited company of science and technology of quick worker of Beijing of operation main body Beijing small sow limited company of eyeshot science and technology to appeal to to the court, ask its suspend tort action, and claim for compensation 5 million yuan. Morrow byte is jumpy make a response, put forward countercharge to quick worker with similar argument almost.

On May 29, public date " JayChou information stage " release a message to say, zhou Jielun media of first Chinese socialization -- " Zhou Tongxue " debut in quick worker, and for " the whole world is exclusive " . On June 1 morning at 10 o'clock, zhou Jielun released the first small video on quick worker, in video, if vermicelli made from bean starch is achieved,Zhou Jielun expresses 10 million, oneself are performed with respect to meeting direct seeding magic. Up to 1 day in the evening at 10 o'clock, afore-mentioned video broadcast a quantity to already exceeded 7500w, "Zhou Tongxue " number of vermicelli made from bean starch also achieves 459.1w, showed Chinese to carry the actual strength of lumen star on the head.

From spring begin late, just take Tecent the quick worker of financing of 2 billion dollar opened bureau act 2020 ceaseless, very high-key, although day is vivid,the quantity is inferior to trembling sound, but already preliminary achieve suppress adversary and go the end that Low changes, be opposite at the same time sink of the market extend and deep ploughing brings commercialized bright look show, but in go to sea as jumpy as byte however difference is very big on business.

This also is what why can see quick worker go up in internationalization from inside the mad mode of Zynn is agog.

On internationalization, quick worker shows a tremendous ambition, but this ambition comes a lot of later than byte. Byte is jumpy in go to sea on strategy, those who go is " first the country after the city " , head hair battlefield is set in difficulty quite tall North America and Europe, popularizing inchoate, also wasted the promotion expenses of a huge sum because of not be familiar with local market, but very lucky is being returned finally is to be in Euramerican opened the market, just sweep across the whole world next.

And quick worker is in 2017, expand business with respect to the decision the whole world, and at going up in those days line Kwai, but way and tremble sound just contrary, those who go is " the country surrounds a city " conservative line, of promotion what send ground choosing first is Korea, russia, vietnam, india, turkey, vicinity or the developing country such as Malaysia, Brazil. Although had had brief brilliant, but the data that occupies App Annie shows, by December 2018, kwai is controlled in 30 in Korea market Google Play. This year in April the last ten-day of a month, quick worker is in shop of application of Gu Ge PLAY, on line the name is " SnackVideo " nearsightedness frequency App, the function also is similar to Tik Tok, back-to-back move rolled out Zynn, greatly overseas forms matrix of nearsightedness frequency product, the impetus of Tik Tok of encircle and suppress.

But the snipe to Tik Tok, it is so easy to be done not have, the Facebook before this tries to be in second half of the year rolled out Lasso to fight each other 2018 " Tik Tok " , but end with disastrous defeat almost.

To quick worker, market of domestic nearsightedness frequency is mixedder and mixedder, competition is more and more intense also; Foreign market still lies inchoate masses phase, mean the money with need constant in a steady stream to burn. Look at present, quick worker defies whole byte beats apparent and insufficient bottom is enraged, want to increase odds, the Tecent of its backside must want to be gone to again go before the stage.