Surely win the guest announces global put up the shutters 500
According to the report of net of finance and economics, according to KHOU message, surely win the guest's parent company -- 100 get the better of a group Greg Kelide is in presiding apparitor money of the 2nd quarter expressed on newspaper conference 2019. 500 when can put out expression to owe beautiful surely win guest, dedicated wrap around at developing Sa sends eat the service.
According to " times of an ancient name for China " the report August 5 shows, on July 31, 100 got the better of China to release money of the 2nd quarter signed up for 2019. According to newest data, 100 get the better of China to grow 4% compared to the same period with inn sale, among them, kendejizeng is long 5% , surely win the guest increases 1% .
Surelied win a few years in the past actually guest battalion closes occupy drop than be in all the time -- 2017, 2018 first half of the year, surely win the guest's battalion receives scale to be 27% , 25% . "In be being revitalized continuously " be 100 get the better of China to surelying win the guest's government locates, and future, revitalize surely win the guest remains the 100 main challenges that get the better of China.
Surely win guest why washed-up? Sexual price is compared low and fixed position is unsharpness
These year, surely win the guest's fixed position begins to become awkward. No matter from environment of product taste, spending, still look on guest unit price, surely win guest no longer " lofty on " . Surelied win in the past user group of the guest -- city white-collar, fashionable crowd, won't again surely win the guest should make appointment room, optional dining-room is too much nowadays.
Surely win the guest is in early entered Chinese market 1990, in those days Western-style food hall is little little.
Arrive all the time 2000 around, western-style food hall on this market, surely win the guest did not encounter very strong opponent. A lot of people are right at that time " wrap around Sa " acknowledge also is to come from surely win guest.
But lie fallow with the type nowadays meal is too much. Take " Sa Liya dining-room " for, surely win guest price compares a family on average 1-2 times, mouthfeel respect also did not pass a someone by force too much, appear so sexual price is compared very low, oneself loses poor dissimilation.
Surely win from now on the guest's fixed position was become " sexual price is compared without the advantage, high-end consumption also does not have an advantage " .
Ability of research and development is weak, mainland changes rate low
Surely win of the guest wrap around Sa, to the Chinese, that is a flat bread. The foreigner wants to play flat bread to exceed a Chinese, select material must defeat sb by a surprise action.
2009, le Kai is scattered roll out Durian to wrap around Sa, appear on the market to be chased after with respect to what get Durian fan hold in both hands! Surely win market of guest not reconciled to is divided up, also roll out Durian series product very quickly, but flavour lets National People's Congress break place to look however.
And the Chinese is peculiar " Chinese stomach " the food that can prefer mainland to change. Kendeji understands a Chinese very much, meeting effort caters to Chinese taste, change product mainland, roll out old Beijing chicken to coil, group of rice of congee of leather egg lean lean, deep-fried twisted dough sticks, soya-bean milk, Zi is waited a moment, in Chinese sales volume very good.
And surely win the guest changes this aspect in mainland, however tardy place footfall, be forgotten by consumer gradually.
Wrap around Sa market by fractionize, competition is intense
Though surely win,the guest is the pizza brand that enters China the earliest, but wrap around actually the recipe of Sa does not calculate on special, it is not difficult also to be made.
Very fast, da Meile, marvellous John, Le Kai is scattered, honour treasure wraps around Sa enters share of this market race to control in succession! If press sexual rate of exchange for thing, surely win guest taste, category does not go all out to cross those high-quality goods to wrap around Sa inn, also come bonnily without Da Meile by the price, do not have competition ability naturally.
Surely win how should be the guest done?
Formulate sale strategy in the light of the youth
Some closer year, kendeji is going all the time " line of star acting channels through which criticism and suggestions may be communicated to the leadership " , and the be fond of that consumes a group to the target is caught very definitely.
" come from star you " conflagration, kendeji spokesman is Quan Zhixian and EXO; Little fresh pork is become red, spokesman is Lu Han, TFboys. Now brunt consumer of Kendeji is 85 hind after ~00, this generation consumer gets very easily the influence of young God. Make economy of vermicelli made from bean starch this piece of card, to Kendeji regain summit summit is very serious.
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Besides Dai Yan, "Suck points to regain of price of raw ingredient chicken 80 time " , " tender Niu Wufang is returned to " wait sale activity a moment, also lifted young customer more or less to be in of gregarious platform orgiastic.
Watch instead surely win guest, go so that compare all the time in sale respect " middle " . Above all, surely win guest spokesman is not very much, hep is Hu Ge and Chen Weiting. And even if asked star to become spokesman, also did not achieve very good result.
Surelied win 2015 for instance the guest asked Hu Ge to become spokesman, though figure of introduced from the northern and western nationalities or from abroad song is pure and fresh healthy, with surely win the sunshine course conform to that the guest walks along. But presenting the placard portrait that come out is earthy flavour however dye-in-the-wood; Even ad saying " we love inherently to share, wrap around Sa is shared inherently " this, appear a bit redundant.
Ad saying was not mentioned already wrap around of Sa delicious, also did not mention consumption to suffer numerous characteristic, "Share " 2 words can't form fixed position difference to change. By this token, surely win the guest must consume a group to seek the fixed position that follows his according to showing some, and make efficient sale instrument in the light of the youth.
Sink market of 34 lines city
Show according to the 100 data that get the better of China to announce, this year first quarter 100 get the better of China to add 203 dining room newly, dining-room gross achieves 8112, enclothe a city to exceed 1200. Up to first quarter end, kendeji and surely win amount of passenger dining room amounts to 5602 to mix 2214 respectively, among them 67% new dining-room mixes opened Kendeji 37% new opened surely wining passenger dining room is in in small town.
This shows, the market of 34 lines small town, kendeji, surely win the guest is being caught. But Kendeji goes more thoroughly. Result from consumption upgrades drive, meal old brand sinks to 34 lines city to become important all the more, who first market of race to control, who can contend for speech authority first.
The market sells outside transition investment
As a result of the development trend of Internet times, sell outside the dot and everybody is willing to be in the home more is not to go in inn hall feed, the development that can agree with the market effectively sells the trend outside be being done so.
And to surelying win for the guest, sell outside transition have multiple profit: It is outside the chummage cost that sells store under hall feed inn, usually hall feed shop to need to be in the gold a sector of an area with concentrated stream of people. And gold a sector of an area often means tall hire, and outside sell inn to do not have this requirement, as long as traffic is enough and convenient, have all round enough much demand and market this is enough.
2 be outside the labor cost that sells store under hall feed inn. Inn sells not to need to resemble usually outside hall feed the service with so much store to be born, it is OK that outside wanting to be able to be driven only, movement sells.
As a whole, native land meal is rising abruptly, foreign snack is in compatriots memory already not answer ten years ago " lofty on " figure. No matter be old brand,still be essay card so, with when all receives gift is good sense, get used to vicissitude of the market ceaselessly only, satisfy the requirement with new customer, ability won't be cast to fall far by the times!
Chairman has a word to say:
As meal person you
Whether to value surely win does store sell outside guest fight in some places one by one?
Will quickly leave a message the area is shared
