In a lot of circuit of domestic Internet all corners of the country, socialization is without doubt among them a most hard, the company that there have been countless on this road folds halberd heavy sand, can be opposite without any other products almost even of Tecent " iron throne " cause menace. It is the product of Tecent oneself nevertheless, also be not have nothing worry about in gregarious battlefield. The message showed recently, QQ interest tribe was released " tribal announcement halting use " , announce its will shut a server on Feburary 26 this year, suspend operation formally.
like other product halting use, QQ interest exeunts tribally also is grading undertakes likewise. Go out in this announcement middle finger, because business grows direction to adjust, interest is tribal (include interest tribe edition of webpage of tribe of App, interest, and reach mobile phone QQ to carry) will suspend operation in the round and get offline. On January 11, release content and Jin Dou to fill value function to will fall frame, reservation plays a list of names posted up and comment function, wear below January 25 so function, shut a server formally on Feburary 26.
QQ interest tribe is in early already rolled out 2014, stick to mark Baidu on product configuration as product, the big setting when its are rolled out is to be at that time in the tide of mobile interconnection, QQ needs to a product can get stuck in extensive socialization domain. And be after a new force suddenly rises of small letter later period, the QQ of more dedicated youth needs a stage that gives an user, rely on at QQ focusing at interest, and the characteristic place that this also is interest tribe.
Chief is the future that describes oneself product so related tribe of interest of the QQ when those, he expresses, "Because of mobile Internet, no matter how small numerous interest won't be lacked suffer numerous, find each other, person with group cent. They use group wisdom, let interest interest have the capacity that develop is changed and precipitates, form distinctive culture and social value finally " . It is however after time past of 6 years, interest tribe also can get a final result that halts use only.
Press normal case for, back QQ software of such national class socialization that has amount of billion class user, interest tribe topples unlikelily easily apparently. But in fact, interest tribe just has been ground by historical wheel probably " hapless egg " one of, and the player life of this one circuit is universal not quite feel well, and outer bound looks, a place with a draught that belongs to interest socialization also drops off already.
Last year year end, held a brand in order to be the same as the Netease LOFTER with person culture celebrated community shine new news briefing, hit " see interest of avery kind of " catchword, announce to want to be on the course of extensive interest community. But outer bound looks, the setting of this news briefing is the unfavorable situation with very bad LOFTER, occupy the statistical data of relevant orgnaization to show, the month of LOFTER is vivid only 3.635 million, and be in negative growth trend. What and LOFTER tries rescue oneself is decision-making, did not get the support of the user not only, caused intense opposition instead sound, be full of in commenting on an area " match rather " and " do obeisance to do obeisance to " such comment.
If calculate again,go up not answer brilliant Baidu is stuck, the fabaceous piece that picks no less than Wen Qing label from beginning to end, bleak with each passing day the end of the world, and 2018 brief fly towering, come back to disappear in namely " sea of faces " medium byte flies below jumpy banner a little, look circuit of whole interest socialization to be in the condition of a kind of go from bad to worse. Once was held in both hands by numerous star honest nowadays all previous wears interest socialization of the month " water is gone against " , because this is pardonable also,the viewpoint thinks, sweep is whole domestic Internet industry, the gregarious platform that gives priority to a problem with interest community already with each passing day the brim is changed.
Yao thinks in those days, interest socialization is encircled by Internet praise be is " kill " the shortcut of circle. 20 old before, skyline community already north and south of fashionable great river, "Big fight of childe of the week austral you firelights or sunlight easily dear " the god is stuck was to be ascended more " southern on the weekend " ; After this is in PC times, baidu is stuck horizontal sky is born, made Baidu without foundation much give circuit moat; Whats the fabaceous valve of language blue color explained is " small and beautiful " ; Station of after this B is to depending on 2 dimension more, let oneself make mental home of the youth; Little red book also is passed " kind careless " community, kill gave hematic way. But the current situation that reviews these products, stand fast of interest socialization circuit basically be in be on one's last legs, the B station of flourishing chose " broken circle " , and the road of the electric trade that little red book also begins to explore his.
Appear such circumstance, inside a lot of course of study the personage looks, the reason plays a law to be considered as the social product of doorsill lowest with respect to what depend on interest socialization. Unlike the gregarious platform of in a popular style, interest community is in the dominant position on cold start-up is very large, use " person with group cent " will explain it may be said is appropriate, carry different tag, the user that can let like 2 dimension content adds B station, literary youth stays in fabaceous valve, and each is not stuck with the Baidu of attribute, of lover of more different interest " home " .
In spent cold start-up phase, after having certain user base even, commercialize the issue that became interest socialization to must be faced however. Can say great majority almost the platform with interest socialization drive, was in finally on this one pace. The Baidu before this is stuck the issue that give is made in commercializing a process, it may be said is publicity, because of the 3 old pattern that had been run to connect in Internet industry at present, business of advertisement, cable, and game, it is each as gregarious as interest platform almost " character 8 shoulds not " .
"Person with group cent " the crowd that gregarious platform can collect same property admittedly, but this also conversely confine the development of its oneself, common interest means a land from bud, natural with commercialize the estrangement with have certain. Too perpendicular platform can attract specific ad only advocate show appreciation for sb, and electric business as much such, as to saying sortie game field is clear is extremely difficult more.
The difficulty that the community that is ligament with interest means to come down alive is not great, but want development to expand to solemn however for low probability incident, its biggest fetters and handcuffs depends on cannot breaking through more circle layers. What make for the gregarious platform of core with interest is an imagination community, and the community that the gregarious network of diversity can form atomization, the operation of interest community person if want to break a layer, going up somehow actually can be regarded as a kind by certain and conservative user " betray " . Accordingly we can see, no matter be the brigade of the broken circle that stands in B, little still red book theres is no lack of to the middle of the process with electric business ongoing in big strides all sorts of " noise " , the negative feedback of the user is incessant from beginning to end Yu Er more.
Of course, the interest tribe both neither of back QQ needs to worry about the problem of broken circle, also need not be commercialize irritated care too much. Be in a lot of use to cross a friend to look, interest tribe should say is " coon is dead, fine dog boil; Gao Diao is used up, fine bend hides " , after all interest tribe is stuck to the Baidu of mark nowadays already type is small, because this regards an establish as the stranger socialization platform at QQ of acquaintance socialization software, interest is tribal a such aliens also are apparently by snow Tibet in reason.
And accompanying Tecent such tycoon begins to removed the look from interest socialization domain, the times that belongs to interest socialization probably also had gone.
