Always the surface looks the industry with very small doorsill, difficulty is the greatest instead, successful odds is lower.
Open one of trades with the stiffest the most sufficient competition as China, practitioner of Chinese meal industry added 7 million person newly 2017, occupy among them also increased 610 thousand inside a year than highest fastfood snack inn, competition is intense degree achieves the history most.
But it is so hard work, somebody is borrowing a bowl of hot dry side to regard as however cut a point, and the brand that overseas is making him step by step, the author that he is Hunan Han Xiansen -- Zhu Luo is peaceful.
Hunan Han Xiansen is lukewarm inn of door of elder brother China
From 0 to 1, zhu Luo had completed the first step of Hunan Han Xiansen rather, from January 2017 portion after the first inn opens business, be less than a year of time rapid dilate. At present inn of the door below the banner already amounted to 7, among them 6 doors inn is in Toronto, Wengehua, new York to wait for abroad city, an inn is in Shenzhen, current sale of 7 inn month is close 2 million.
1. discretion tries, orient
Zhu Luo is graduated from finance of Canadian York university to fasten rather, the meal inn such as Buck of the Mcdonald's that is in Canada early or late, star holds the position of management to work, much experience was accumulated during, had sufficient knowledge to the standard system of abroad meal. Because technology of raw material, cooking is sophisticated,he knows very well Chinese style meal, too craft of individual of depend on chef, taste is standardized hard wait for a reason to form dimensions dilate hard, and what Chinese meal place is denounced is Zhu Luo by chance peaceful place is good at -- management of inn of design of product development, brand, door.
Hunan Han Xiansen heats up dry face
At this moment his settle on the characteristic of own home town is fastfood -- hot dry side.
Choose the category of a fractionize, start a brand-new company, but to peace of a surname the name of a river in Shaanxi and Henan provinces, it is brand-new challenge. Be Ied hope, he is early begin to try and experience, accumulate experience. 2016, the force of oneself of Ning Ping of a surname the name of a river in Shaanxi and Henan provinces gets the materials ready everyday midnight, through domestic kitchen cooking the heat that make works a side, the form that outside carrying finished product, sells deserves to send same a Chinese in the building, undertake reforming be changinged with this locality accommodative to the product ceaselessly according to the feedback of the user. A few short lunar operation, attracted many client by right of good taste. The attempt of this one phase becomes the embryonic form of Hunan Han Xiansen. Meanwhile, because see the height of the product can be standardized, the large area tall canal of Buck, Mcdonald's saw Canadian bit " this bowl of face " opportunity, join Hunan Han Xiansen group early or late.
Have when overseas Chinese circle certain and famous after spending, zhu Luo aims at market of hot dry side formally rather, and entitle " hot dry side 1950 " . "The choice heats up dry face to have two main reasons, because heat does relatively other Chinese meal to be standardized more easily,be, and alkaline face and meaning range are a little similar, overseas has certain client base, 2 because the heat on market does a face to exist with form of street edge small shop normally,be, lack the brand of a sex having shift. " to why choosing heat finally dry face serves as poineering project, zhu Luo explains so rather.
2. fills hole continuously, ceaseless carve
From 2017 be born of inn of the first door up to now, hunan Han Xiansen has owned 6 doors store in North America, look to had gone on outspread road, but actually Zhu Luo is in all the time rather " fill hole " in condition.
Above all the biggest question is, feed capable person " natural environment refuses to obey " . Do the spirit of the face as heat, the mouthfeel of noodle decided the success or failure of this bowl of face almost. But the distinctive alkaline water that hot dry side uses is found hard in Toronto this locality perfect the feeding that match material supply of goods. Also be in accordingly original, got many customer " side put oneself in another's position is too dry " , " agitate is difficult " spit groove.
Hunan Han Xiansen becomes foreign gregarious platform popular net red inn
For this, zhu Luo searchs Wuhan to heat up dry face connoisseur rather, undertaking is hundreds adjust and check, find perfect recipe finally, development goes stick consistency moderate, as perfect as local area put oneself in another's position the sauce makings that match.
And after solving the problem that feed capable person, another problem subsequently and come. Overseas of hot dry side is very narrow many class, the acknowledge of the user is lower, the brand of internationalization of very difficult make it. Because,also be this reason, zhu Luo is peaceful " final readjust VI and brand strategy, the incognito Han Xiansen that it is Hunan, and did door shop upgrade -- the ethical distinguishing feature that I miss it is certain to have already, can accord with product strategy of future again, I hope this does the fastfood brand meal that the face cuts with heat, brand line of future will be internationalization. Brand line of future will be internationalization..
The fastfood much that considers China is small mill mode, food safety makes a person be at ease hard. While Zhu Luo is undertaking the brand is adjusted rather, still began to make the meal system of standardization, the product production system that includes to look to must see and be lost sight of, service system, wholesome safe system, let consumer have the feeling of guests feel at home into inn.
3. develops the market, direction of test and verify
To peace of a surname the name of a river in Shaanxi and Henan provinces, hunan Han Xiansen brings back home, it is him all the time the dream since, be in this year April, this dream became reality.
In April 2018, chu Hanxian is born in the inn of the first door of Shenzhen to open business smoothly, this is a door shop that taking aim of test and verify. Because door inn is located in relatively devious trade group, satisfy basically first months via battalion data anticipate: Peak value turnover amounts to 8300 yuan / day, odd-numbered days order (hall feed + outside sell) break through 150 sheet, answer buy rate amount to 15% , 20% .
In be asked about when why insisting to bring back Hunan Han Xiansen home, zhu Luo expresses rather, besides from beginning to end hover is in the country situation in his heart, still have the market base that remains to improve:
"Home is at present fastfood kind meal standardization is low, although whole market is dispersive but very giant however, and home also has good client base. Accordingly I hope my product also can get domestic customer approbate, also hope to be able to gain sth used to one's own advantage at the same time approbate and endorse. Also hope to be able to gain sth used to one's own advantage at the same time approbate and endorse..
4. seeks capital, lotic brave is entered
Upgrade in consumption, below the logic of economic be issued to lower levels, many investor think to invest consumable, have stronger fight periodic, since 2015, have in succession a series of fractionize meal brand obtains financing. The logic that their acquisition invests has collective character: Have better market base, the product is excellent, OK be standardized by height, can large-scale duplicate wait.
Chu Hanxian gives birth to other product
To Hunan Han Xiansen, future also is facing a challenge. Hot dry side is one is compared small many class, current market has rate and force inferior. But Zhu Luo's peaceful ambition depends on, work a side through heat this small numerous but the category of high gross profit is cut, make the global brand of fastfood chain of a China. Taste through mark + the form that characteristic meal develops, go raising the gain level of only store:
"For instance heat does face sauce stuff, we dug a particularly good master to develop in Wuhan, the face after tie-in standardization is delicate and convenient; Again for instance, our overseas tries the combination of different sauce makings and noodle, toronto place is the most welcome is more delicate noodle, the dish that then we play a few days of style the side tastes combination to blend in us person heat does the Zhi of new development in the face, obtained very good market feedback. Obtained very good market feedback..
To reduce cost, improve only store efficiency, hunan Han Xiansen made a lot of attempts: Implement strategy of full period of time, the attempt increases class of breakfast, food taken late at night; Future still can carry the kind that builds central kitchen in home, the supply that optimizes oneself catenary, reduce abroad the manpower with domestic door inn, cost of material. Zhu Luo coulds there be to still disclose, oneself will consider to use more artificial intelligence, go collecting data of dietary be fond of, make a few attempts of unmanned dining-room.
On dilate, on the foundation that he hopes to be able to reach higher level in the product, pass straight battalion + the means that the mark on the line tastes a sale, the urban copartner plan that adopts every city and richer socialization are changed play a way, hunan Han Xiansen's brand brings countrywide each district, the standardization meal that makes the masses like truly interlinks a brand.
At present Hunan Han Xiansen is searching angel annulus financing
Zhu Luo hopes to use brushstroke angel fund rather, in Shenzhen new open Home 3-5 store, go making oneself product and administrative group the land more perfect, the large-scale dilate that also is future lays next foundations.
There are a such words in poineering circle: Doing poineering work is the nocturnal road of a person constantly, milquetoast is not entered. To peace of a surname the name of a river in Shaanxi and Henan provinces, he is right now prospective market is confident.
"I can am based on dovish decision-making with preeminent group, whole situation goes on the career that investment has deep love for truly to us. Whole situation goes on the career that investment has deep love for truly to us..
Mad BP is [Hunan Han Xiansen] provide adviser of whole journey finance affairs and relevant financing service, if be interested in the project, leave a message please.
