Topic figure comes from visual China
"Small letter wants the chain outside blow, media of gregarious cable business will meet with disaster. " this is the sentence that often appears in news of this paragraph of time.
Small letter serves as gregarious domain advocate position, it is companies of many gregarious cable business the place that Home Lai Yiqi and hold together live, draw near double 11, what small letter increases force to spent the catenary outside banning to cause media group and public relations circle is orgiastic, did the winter of business of so gregarious cable come really?
Tecent moved again
Apparent, had combined the product of gregarious cable business of compasses quite to much for, had not produced the effect with macroscopical what at present.
Since 2016, small letter begins to hit all sorts of violating the catenary outside compasses. On October 18, small letter is right release outside chain management new rule, upgrade " small letter is exterior link content management is normative " , made clear what add newly to violate compasses type, be called " history on the most severe " .
Say in the announcement of small letter, after upgrading " small letter is exterior link content management is normative " rose to be carried out formally on October 28, 2019, if in the future is exterior link content appears violate compasses, after complaining nuclear demonstration to occupy according to the user, will be inspected to violate compasses clue serious degree, undertake inclusive and do not handle under be confined to: Stop to should link content to continue in small letter the transmission, visit that stops pair of relevant domain names or IP address to undertake, short-term seal those who ban account of relevant and open platform or application to share interface; To the circumstance with abominable clue, permanent ban account, domain name, IP address or share interface.
Small letter indicates outside catenary, it is to point to blame by small letter public platform arises (domain name address not vest in small letter) and the exterior link that travels inside small letter, include webpage and H5 link to wait a moment.
Although be done not have in the announcement of small letter so one is like what outflow passes " ban sheet of a list of names posted up " , but what reveal in its graphic representation " the part violates compasses link the state of affairs is public show " in, having a few to come from Tecent news awesomely, spell great, Beijing east wait for a product outside catenary information. Also accordingly the user speaks, tecent firm rises to play even people on one's own side; Go all out great want, gregarious cable business should be over.
Get tired of answer kin friend to be sent all sorts of going all out the odd, link that cut price, the small letter user that can'ts bear character already painstakingly people clap express one's gratification, of course, the catenary outside banning can be apparently on certain level to small letter this one " pool of illicit region discharge " the environment undertakes clearing, nevertheless, this current to gregarious cable business influence is returned it seems that finite.
Through actual measurement, yesterday, spell the great link that cut price to cannot have undertaken sharing on small letter really, but with duplicate " countersign " means criterion still can Xiang Wei believes a good friend to travel, normal link spelling sheet is shared between small letter criterion everything is normal. Gather it is current and normal that the respect also expresses to share to tiger smell.
Spell the great link that cut price to become " countersign " form
Gather the link is shared
As to why can be double 11 before this nods the catenary outside increasing to hit strength for a short while, tecent respect expresses to tiger smell is small letter this normative to regulation upgrade normally: " small letter is exterior link content management is normative " upgrade, it is regulation of the catenary outside hope general undertakes refining on one hand, help understanding of the small person that believe zoology operation and familiar regulation better, also hope on the other hand environment of favorable small letter zoology, give an user better experience.
Gregarious cable business people in the winter, early still
Small believe the catenary outside tightening up to send brawn, influential to gregarious cable business, have, but still do not have so serious.
Approve according to Department of Commerce " gregarious cable business manages a standard " send go over a manuscript or draft definition, gregarious cable business is to be based on human relation network, use Internet company hand over a completed project to provide, be engaged in commodity trading or serve offerred management activity, cover information to reveal, pay settle accounts and express the whole process of electronic business affairs such as content shedding, it is one of main show forms of new-style electron business affairs. Be opposite at present for major gregarious cable business, small letter is best apparently use that " gregarious tool " , acquaintance circle also is the growth with gregarious cable best business soil.
But the winter that wants to see gregarious cable business comes, answer a few questions first with respect to need. Above all, are Tecent and small letter had necessary undertake reducing attack energetically to gregarious cable business?
Spend the catenary outside arranging to increasing power this, bring about pair of gregarious cable business to produce an effect, tecent respect says to tiger smell response: All the time since, circle of small letter friend and small letter conversation chat, it is the small letter user and friend communication, room that shares life a bit, but a few occurrence that violate compasses link, to the user the experience causes a worry. We are right " small letter is exterior link content management is normative " undertake upgrading, it is the experience that hopes to safeguard small letter user. We also notice outside the positive feedback of the user after the information that catenary standard upgrades is released, no matter be the operation of which industry person, hope everybody is closing the service is provided inside the limits of compasses.
Well-known, tecent is in small letter so a very old organisms' habits undertakes changing showing trying, business of retail, cable wait for all mixing to carry the term related goods, not only the pain spot that is not Tecent, it is small letter zoology changes instead show " urticant " place. Electric business, had been Tecent a very important circuit.
Small letter respect once made public a class to get on such saying that pass this year: "The lunar vivid user of small letter has exceeded 1.1 billion, among them everybody is the treasure that each enterprises, businessman hopes to dig. All sorts of our platform, no matter be public date, small order, pay wait to be able to bring a lot of contact to everybody, let you touch amount to this 1.1 billion in the center your potential customer and potential customer and the target that you serve. Let you touch amount to this 1.1 billion in the center your potential customer and potential customer and the target that you serve..
The gregarious potential energy that more than 1.1 billion months of vivid users bring, it is the premise requirement that Tecent has changing showing. Gregarious cable business has risen situation, small letter breaks the electric business modes of life and relation to their environment that won't specific aim ground has this dependence to oneself to strangle sending exhibition period.
The catenary outside banning, clear pool of small letter discharge, be inferior to saying Tecent is undertaking new flow comb. Want to know, small letter still is having small program nowadays the last annulus of modes of life and relation to their environment of such business of a cable, small order can become electric business to trade inside small letter zoology gradually, the infrastructure that fission wins a customer. As small order mature increasingly and extensive, those are too dispersive, what cannot accuse is insalubrious outside catenary, also be moment undertake emphasizing cleared.
Small letter ever was made public in had expressed on the class, small 2019 order will be in video of small order drive, table plaque advertisement and individual small order run show this tripartite face to send force to commercialize change now. "All sorts of our platform, no matter be public date, small order, pay wait to be able to bring a lot of contact to everybody, let you touch amount to this 1.1 billion in the center your potential customer and potential customer and the target that you serve. " Zhang Xiaolong still has said, "Although small order is not to be some domain technically (for instance electric business) of preparation, but a lot of very application of original cable business, we are special encourage " .
Next, if influential, business of which kinds of gregarious cable turns around to rush when its?
Small letter is the the mainest, basiccest one annulus in gregarious zoology. Product of business of very much gregarious cable is recumbent parasitism survives in small letter zoology. But, gregarious cable business is a baronial proposition, small believe the catenary outside banning, the gregarious cable business that is not all types can be pounded greatly. Most be affected first, it is the part is sold with cent apparently, pull a plane to control the small business that give priority to, and with game form revulsive share those who be a purpose to annoy model outside catenary.
After upgrading " small letter is exterior link content management is normative " in write, pass interest temptation, revulsive user is shared and of content of the catenary outside transmission, include but not be confined to: With award of monetary award, objective, fictitious award (include but not certificate of red bag of be confined to, coupon, acting gold, integral, telephone bill, discharge, information) ; Claim to share can raise probability of lottery opportunity, win a prize in a lottery, successful possibility; Play card through sign in, invite a good friend to assist (include but not be confined to helps strength, cut price, quickly) , the setting collects the task (include but not fragment of blessing of card of support of market of be confined to, collect, collect, collect) wait for formal lure by promise of gain, revulsive user to share and the catenary outside transmission.
Change from commerce showing point of view, this kind outside chain is too big to be being done not have small letter benefit. Their no more than is to borrowing the acquaintance circle that small letter offers to obtain discharge and battalion to close, use the discharge pool of small letter, but management and actual content are not controlled however. Revulsive to this kind of type of small letter user " gregarious cable business " outside catenary, tecent nature won't be polite.
Regard small letter as the hermit crab of zoology, community spells a group (a kind of gregarious cable business) short-term a person operating from within in coordination with outside forces should have certain effect, but still cannot quantify at present, the operation pattern that because be not all community,spells a group to win a customer is consistent. For instance to resembling 10 groups luxurianting growth such head enterprise, small order is bringing another opportunities.
Relying on small letter zoology, body completely to measure lesser, still using afore-mentioned revulsive model outside the gregarious cable business that catenary has sharing winning a customer, can suffer not small blow. But as a whole, the winter of gregarious cable business, should not bring by small letter.
Finally, be carried those who hit to come out to a string of 1 " go all out great " people can you suffer how old effect after all?
Such setting is like ever was acquainted. Original, " standard " , clean out treasure also can share a link no longer normally, nowadays, clean out what treasure links to share a form to change to duplicate " clean out countersign " long already, go all out nowadays great same also.
Of course, the user of duplicate countersign experiences the small letter with natural direct be not a patch on is linked, but opposite at this part user group " cut price " demand and enough daily time, "Duplicate " this one pace can produce how much material effect to need to go again consider.
Additional, go all out great the use experience that rise one major contribution comes from game formula. Current, small letter also fails complete " ban " live the outside sharing catenary of its game. For instance " great orchard " it is normal to share a link, "Golden pig profiteers " outside catenary cuts price together same, still can pass " duplicate countersign " means travels.
In the meantime, go all out as a whole great had been in the phase that enters next brand to change.
Money newspaper shows, the number of average month vivid user that the 2nd quarter spells great APP already was amounted to 366 million, relatively last year the corresponding period (195 million) grow 88% compared to the same period, it is already OK to relying on his the APP of take charge of a department alone, inside short time of small letter " ban " the influence still cannot be quantified. The Beijing of the catenary outside be being banned together repeatedly east, also had updated oneself to enter the mouth in the one class of small letter, have wear and go all out great and similar the Beijing that plays a way is fond of still swaggeringly active in small letter.
"Go all out great " people return temporarily can subsist, gregarious cable business is temporary also won't ruined. Closer and closer double 11, also can become examine gregarious cable business answers this outside final exam that catenary bans.
Of course, this act of small letter lets a person generate a variety of doubt to the future of gregarious cable business, because,still not be -- the ground that who lets socialization is gregarious cable business should be made, but the original sin that also is them.
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