On January 12, beauty of retail tycoon country rolls out recreation to change sadly, the retail platform that socialization changes -- " true joy " APP, fixed position is " choose really " " send quickly " " recreation buys recreation to sell " , advocate dozen " true character - exceed low - whole class " , guide user joy to participate in " grab - go all out - ZAO " entertainment is interactive play a way, the consumptive demand that experience of low of contented instantly youth, simple consumption and joy share.
"True joy " APP first the line on edition uses a store greatly each, although be not had on APP " the country is beautiful " model of written characters, however capital market is rapid nose changing flavour. Go up line morrow, all fronts of stock of national beautiful department rises, up to that day closing quotation, beautiful retail stock controls the country at 1.07 HK dollar, clinch a deal the quantity is as high as 408 million, rise 11.46% , share price starts nearly 3 months new tall.
"True joy " the inheritance of national beautiful strategy of APP
Like to experience the young customer of newly emerging things discovers, "True joy " APP first edition have " pick good thing really " " really happy direct seeding " " 99 members " " video guides buy " edition of 4 big core piece, without do not carry national beautiful gene oneself.
Among them, "True joy " APP " pick good thing really " what offer for the user is spend via 8 dimension those who choose is true pick good money, the pointed goods that is well-known trademark explodes paragraph, and low of price puncture entire network, as beautiful as the country " choose really " strategic concept inheritance of one arteries and veins. "True joy " the biggest characteristic is category more complete, "Pick good thing really " core category besides the electric home appliances "Really happy direct seeding " come from a country beautiful labor force is long already " knowledge content + setting of top class IP+ " new pattern of super direct seeding and rely on oneself powerful technical dominant position and tens of thousands of more know professional knowledge, more the stuff that knows customer makes " direct seeding of 10 thousand people " , use " company group + direct seeding " will " pick good thing really " recommend an user. Formed directly so " true joy " oneself discharge closed circuit, direct seeding formed new discharge entry, company group use precipitation to accumulate discharge. "99 members " opened a member to spell second of round, member to kill for the user etc exclusive welfare, still have " show inn to send " wait for small home appliance and number 30 minutes service serves, this is the edge add that the membership that October rolled out the United States last year serves the country. "Video guides buy " can say to hit consumer shopping pain spot continuously, when we were making be consumed on the line in the past, lack guides effectively buy interact to feel with gregarious ceremony, "True joy " initiate " video guides buy " what mode cast off a character to seek advice not only is trival, still can provide substantial professional knowledge for the user, true person is online help an user " pull up abb " , admire commodity in the heart than buying with higher sexual price, realized person, goods, field perfect confluence. The old generation user of familiar country beauty discovers very quickly, young change, socialization changes " true joy " APP, carry national beautiful gene oneself, ablaze the backside that come on stage, having a state the experience that the United States supplies catenary and fluctuation of old retail trade 34 years to search is propped up, this is retail veteran is begged new, beg change, of the transition that breaks through innovation lift. The recreation on the station is retail new a place with a draught Unlike the tradition retail with socialization retail, "True joy " APP is developing a recreation to change retail new circuit in the beauty that it is a country. In fact, roll out " true joy " before APP, the country is beautiful from composed brew to happy style transition long already. Sufferred the whole people to reside an influence 2020, cooperate Internet technology upgrade replacement and the rapid development that content sorts an industry, recreation is changed retail and rapid the new wind gap that makes Chinese retail trade, the direct seeding that take money is become most shopping means of gay of benefit from door. The top such as the United States and CCTV sheds the country media cooperates, invite the famous compere such as CCTV BOYS to hold the position of advocate sow, exploration " knowledge content + setting of top class IP+ " new pattern of direct seeding of character belt goods, let recreation change retail and rapid sweep across great river north and south. The country is beautiful 34 years of celebration during, trembling sound initiate joy of 34 years of # to start # of wish dance challenge to have award gout activity, depend on the music of demon sex and steps, trembling sound lift the whole people to heat up dance tide; In the meantime, the United States picks the state really selected trend of small gain # admires # greatly, numerous media firm is born for Guo Meiqing in small gain... these platform recreation turn sale, for " true joy " the line on APP success offerred powerful preview. Wu Xiaobo of writer of famous finance and economics thinks, in the times with a blatant Internet, of any industries grow to cannot have left recreational essential factor, even, change in recreation of a lot of moment had become an industry to upgrade to be mixed with popular the mainest factor direction. At this late hour, no matter practitioner whether ready-made, retail times has been greeted change brand-newly period, siding with diversity, young change, recreation changes directional irresistible ground to go. Beauty of retail veteran country also complies with the current political situation, turn to socialization to change, the development structure that recreation changes. Experienced the course of retail trade of 34 years of deep ploughing, the United States is in the country chain network, self-supporting supply a lot of side such as catenary and service of high grade client, foundation is solid, accumulated experience. Should " gregarious + business affairs + share " become a state beautiful " ? The life " the strategy the core keyword of the 2nd phase, buckle closely young change, recreation changes a subject, the recreation with beautiful country changes retail transition already labor force is waited for hair. Traditional retail trade value depends on letting an user shop, and the retail trade value of recreational times depends on allowing an user " buy happily " . "New nation is beautiful " enlarge country beauty already some full-court scene, strong interactive characteristic experience, the recreation that aggrandizement country beautiful collectivity fastens changes a color, will lead recreation to change retail new circuit with actual strength.
