"Black heart orgnaization, withdraw fund rapidly "
A flock of people gather in " of orgnaization of famous and online education to learn bully gentleman the doorway of " , beg class hour is expended.
And it is before half month, learned bully gentleman to just begin great end of the year urge, after half month, be not worth because of capital, collapse with a loud crash, the most abominable is to learn bully gentleman to return flicker a lot of parent dealt with " tuition to borrow " .
After afterwards superior is taught, learning bully gentleman is online education field another famous explode thunder orgnaization.
But actually, whole industry explodes thunder has been common.
Show according to data, up to this year October, the whole nation cancels educational orgnaization 136 thousand, appear manage unusual enterprise to occupy than be as high as 17.8% , teach an orgnaization explode thunder scale increases significantly.
But meanwhile, of online education additional two players, simian coach, exercise side receives financing one after another however, it is respectively 4.7 billion, 6.3 billion, temporarily scene is not had 2.
Lamentable and deplorable while, the big fight of online education is in as before continuously.
Does the insolvency that learns bully gentleman have after all why feline be bored with?
Is the essence of big fight backside of online education after all how?
Simian coach, is exercise underworld society become win the home finally?
And listen to the article to decompose!
Cover a region: The insolvency that learns bully gentleman runs road
Of christmas lively had not ended, " of orgnaization of famous and online education learns bully gentleman the Beijing office building of " is already empty, "End of the year sprint, the placard of perfect " receiving an official still was not reached remove, learn bully gentleman to run already road, company seat remains a flock of coming round that ask only the parent of refund.
"Learn bully gentleman the headquarters that " is in Shanghai is as similar as this also, show according to the message, learn bully gentleman Shanghai headquarters is early begin to reclaim employee of the company worth such as computer, arrangement leaves his post withdraw.
The " that held water 2013 learns bully gentleman " is the online education of little famous energy of life inside course of study grooms orgnaization, the business below the banner basically includes to take a picture search problem, man-to-man course coachs.
The investment of this orgnaization backside also just has interest greatly, basically believe capital and action business capital for earnest, this also makes the outside general value " to learn bully gentleman " .
This year during epidemic situation, the course on the line is heated up greatly, player of a lot of and online education achieved blowout type growth, " learns and thought of number of " online course to turn over 3 times directly for example.
Manage by as usual, learning bully gentleman to ought to not be short of Qian Cai is.
Very interesting is, what the insolvency that learns bully gentleman comes however is abrupt and weird. Be in before half month double 12, learn bully gentleman to ever still began " " of great end of the year urge, attract parent course signing up.
It is the parent of course signing up no matter, or already " learns bully gentleman the autograph of " makes an appointment with a teacher, by be kept inside a drum-be kept in the dark, had begun to ferment on the net repeatedly go bankrupt when the message, "Learn bully gentleman " author still is in group in have a return.
"I had not broken couplet, solving a problem hard "
However, the parent of these course signing up and platform autograph make an appointment with a teacher to wait those who come is the message that the company goes broke however, the pay salary fulfil that this means an autograph to make an appointment with a teacher hit water to float, had signed up curricular parent is taken do not return half-baked class hour fee, these fare are not low still, it is at every turn thousands of on 10 thousand.
So where did these money go?
Show according to data, as online education turn white-hot, obtain customer cost leap, "Learn bully gentleman the cost of sale conduct propaganda of " is climbed gradually litre, will reach a peak this year in August, occupied 95 million, and contemporaneous battalion accepts gift millions of.
The influence that malign dilate brings collapsed " finally to learn bully gentleman " , this year during summer vacation, already fragmentary message exposes to the sun give " to learn bully gentleman " defaults message of salary, without reason cutting down the member of persons employed.
Feline be bored with: Wrapping around to teach the financial game of appearance
If say,be capital ruptures merely, that needs to find only receive dish good.
But more unusual is, many parents were cheated when course signing up borrow money in installment!
The teacher does not take salary nature to also won't continue to attend class, the child that signed up for course cannot attend a class, but the money that parent " lends " still must continue to return.
Why saying is to cheat, because many this company staff are in,be when be being promoted with the parent, often hitting " to pay the cover of " in installment, actually is small loan, consumer often was gone by deceive.
Learn bully gentleman with " " of loan of " , " is searched for key word, you can see a lot of pertinent informations.
Making the renown bugle call that pays in installment, face about carried " finance on the back to borrow " , escaped the " hire that rents a house to borrow " , escaped buy a flower to " flower borrows " , did not think of to be attended class by the line finally the " of " finance loan of Cheng class gives Ko.
A few parents look be like was to take privilege of a few charge, actually the orgnaization can use the information of the person that sign up, take out more fund from financial orgnaization, continue with this capital outspread, search next person of " loan " .
To an education platform, the persons qualified to teach is the most important, to draw strength of persons qualified to teach, "Learn bully gentleman the pay with average market of prep above of " meeting beyond attracts a teacher to enter halt, this means the cost with higher need to introduce a persons qualified to teach, can make profit margin farther reduce.
It is very familiar that this covers a region?
Don't this explode this year namely of Lei Lianlian grow the scurvy mode that rents apartment?
"The autograph makes an appointment with teacher " to be equivalent to the house of landlord, "" of curricular expenses loan is equivalent to " hire borrowing " .
"Learn bully gentleman " regards a tripartite as server, from smoke, the Qianbingbuduo that in serving cost, earns, so, if do not have persistent cash to flow into, explode thunder is sooner or later thing.
A big fight: The Matthew effect of online education
Of online education big fight fervent, having is partly greatly very by epidemic situation of new this year coronal drive, but in this market, cake is so big, swarmed into many player however.
Show according to data, up to this year October, had increased 340 thousand to teach relevant business completely this year, rose compared to the same period 22.5% , among them business of smooth online education adds 82 thousand newly.
Online education makes a wind gap this year, but " of this " cake is so big, the enterprise nature of weakness of capital of a few lack, persons qualified to teach can be washed out.
As the elapse of time, the Matthew effect of online education industry already more and more apparent, be in last week, simian coach obtain Yun Feng 300 million dollars invest fund.
And be in yesterday, online education exercise of another player " helps " , the 1.6 billion dollar that got capital of fund of Alibaba, tiger, Chinese larch, soft silver, Fang Yuan to wait for investment orgnaization invests. Be worth what carry is, orgnaization of these 5 investment is the whole world on the " a list of names posted up of orgnaization of 10 large investment famous " person, this shows, tycoons are right of online education value generally.
And simian coach to be helped with exercise, had obtained 6.3 billion yuan respectively first half of the year this year, 4.7 billion yuan investment, only these two investment amount is occupied went teaching a domain to invest amount first half of the year this year 77% .
That is to say, small orgnaization did not enter the chance of the finals link of this circuit at all in those.
Be in early last year September, " of English of rich of Wei of " of orgnaization of famous English education announces capital catenary ruptures go bankrupt run road.
This year in October, superior teachs catenary of capital be exposinged to the sun to rupture, back-to-back, dishini English, 100 not the orgnaization of the little famous energy of life such as English goes bankrupt in succession, in future, the orgnaization of online education business that because capital is insufficient,goes bankrupt is met only increasing.
Yu Min of person of door of new Oriental control mentions on forum of home of course of study of Hong Zaizhong state-owend enterprise: "Present online education, it is " of game of a capital actually.
2020 annual, each capital invests an orgnaization to input nearly 15 billion dollar to online education field, but the income that brings a half to be less than only.
The traditional education that the big fight of online education market is not product and service at all grooms competition, his essence is the engage in a battle of backside capital as before.
What can foreknow is, online education also no less than takes a taxi, outside sell, community group buys the market same, trend and Internet domain develop similar way, support " burns money " to get market share, the medium and small businesses with not abundant financing can be squeezed to break down, remain " of tycoon of " of a few industries finally to hold whole market only.
Nevertheless, this winter is the end that does not see this big fight, show the player on field after all as before many.
The " of old-timer " new east that has educational industry, still have the " that does not say fierce heart sneak attack learns and think of " , the " that still has male crouch one party learns " with who, and low-key inside the " Netease of collect has " of dragon of melon of melon of " , " , staring at online education closely this cake.
Nevertheless, also need not worrying about " mom to this catchword turns my study " into real talent again is the thing that the user pays close attention to most.
Reference material:
Poineering forefront: Online education 2020: Break down, reason and insanity
Light finance and economics: Blood and fire: Online education cruelty shuffles
Weekly of the world of finance and economics: Learn bully gentleman to close down hearsay investigation: Beijing headquarters person goes the building is empty, man-to-man mode do not come spring?
