Guide language: The price does not poor " Chile car a unit of weight child " become the Spring Festival to explode paragraph, sales volume soares compared to the same period 32 times much, on the net even " scruple without place the ground consumes ability of fruity of this kind of high end " call " car a unit of weight child free " . Car a unit of weight child have one's moment what to mean? To other agriculture products He Qi is shown?
Latter best-selling fruit, nothing is more... than " car a unit of weight child " .
Allegedly, whether to take a unit of monthly interest rate of dispatch a vehicle child will entertain kin, can judge have true feeling; The netizen speaks car a unit of weight child the chip that has made table-board of Spring Festival of 34 lines city go up; One the name is " 26 years old, monthly pay 10 thousand, eat not to have car a unit of monthly interest rate child " the article brushs friend circle, on gregarious network even " scruple without place the ground consumes ability of fruity of this kind of high end " call " car a unit of weight child free " .
For divisional and homebred cherry, entrance cherry changes cry " car a unit of weight child "
Mention " car a unit of weight child " , everybody can ask immediately: "Car a unit of weight child " and " cherry " be a kind of fruit after all?
When association of cherry of inchoate United States just entered China, distinguish to be made with homebred cherry, name entrance cherry for " car a unit of weight child " , also be the transliteration that abided by cherry Cherries. From the point of large category, car a unit of weight child it is cherry. Just according to producing area different, can divide again for American car a unit of weight child, new bay car a unit of weight child, Chile car a unit of weight child etc. Look from the exterior, car a unit of weight child often show wine, grain is bigger, but homebred cherry color slants pink, build is a few more cabinet.
In traditional impression, "Expensive " often be people alludes car a unit of weight child the first impression. Especially relatively for the common fruit such as Yu Ping fruit, orange, average diameter is in as 30mm left and right sides, sizable as a yuan of coin Chile car a unit of weight child, odd 3 yuan or so can be achieved when a price is top, price decided it very " extravagant " attribute, also decided it buying setting more is according to the entire case, gift when be being used at walking along kin to pay a New Year call.
But these two years, in the compote that kin entertains during its figure appears in each urban Spring Festivals not only, and more moment becomes consumer to buy 9 jins every time, the edge sees TV edge eat " daily snacks " .
From " gift " arrive " daily snacks " , car a unit of weight child precipitated for a long time to just erupt in China.
A few years ago, american cherry association garrisons China the market. This is be in charge of technically be American cherry to be done in Chinese market develop, the orgnaization that popularizes the job. According to cherry producing area, american cherry association differentiates to be mixed for northwest cherry association California cherry association. They build the bridge for Chinese businessman and American farmer pull wires, do not participate in any trade act directly however, belong to semiofficial half folk property, promotion expenses comes from the allowance that American government allots every year.
Output car a unit of weight to China as Chile child crop and character promote at the same time, chile car a unit of weight child the trend that appeared to overtake gradually, appear till instantly at present " alone big " situation.
The statistical data that publishs according to association of Chile fruit exporter shows, came to produced season 2018 2017, chile exports car a unit of weight to China in all child 1.06 billion dollar, total import volume already exceeded 125 thousand tons, had held Chinese car a unit of monthly interest rate child 80% what import gross, achieve the history new tall. Daily actor delicacy announces business of cable giving birth to delicacy " 2019 special purchases for the Spring Festival giving birth to delicacy consume a report " show, this year Chile car a unit of weight child sales volume soared compared to the same period 32 times much.
Car a unit of weight child brand San Francisco Lo Garces (SFG) , it is the Chile car a fraction with chinese mainland the largest sales volume child brand, the Chile car a unit of weight in the plantation below the banner child, 87% exported China, hold a unit of monthly interest rate of car of the Chile on Chinese market child 13% .
About car a unit of weight child still have an interesting thing. This kind of price is quite high " novelty is special " fruit, the information that did not receive tide according to small line city is late than city of line of just a little the inherent method of a few, sink quickly to small line city however even in the county, with city of line of just a little buy trend synchronism to erupt.
It is the Chile car a unit of monthly interest rate that what reason yields the price is not cheap child, hold this year C of Spring Festival fruity, make fruit head brand?
Chile car a unit of weight child popular account one: Fruit of Chinese winter market is rare be short of
Can discover from the map, the Chile that is located in the Northern Hemisphere is distance China's farthermost country, a unit of weight of local picked car child the summer just corresponding Chinese fruit is supplied rare the winter that be short of, just meet during the Spring Festival.
And American car a unit of weight child be in 7, mature in August. Consumer has more to wait for a choice like grape, watermelon in summer, contest is tasted a lot of.
Chile car a unit of weight child popular account 2: The person that electric business offset is expended is taught for years
Drive car a unit of monthly interest rate child popular and in the market strength of depress price, business of cable giving birth to delicacy is a among them main component.
Controlled 2011, a batch of electric business platform that do poineering work around unripe delicacy appeared, they hope people resembles buying dress, commodity to buy fruit vegetable on the net commonly. Through the development of 8 years of time, although some give birth to bright cable business to appear in " dead list " go up, but undeniable, they foster a consumer to buy the habit of unripe delicacy on the net stage by stage.
Car a unit of weight child just appeared in China when, because of its high price is done not have special be accepted by consumer place, join the trafficker among even new to this class also is not valued.
After 2015, mix with storehouse of the buy before daily actor is bright two kinds of sales that are a delegate give birth to an inn of the buy before Ma Xiansheng bright star mode covers more and young customer with more rich SKU. They depend on the dominant position that sells body amount, direct from supply end to take money, saved the past to go to what layer upon layer cent sells terminal to add price system from fountainhead, also car a unit of weight child the half left and right sides that terminal retail prices drops to go.
Outside eliminating price dominant position, business of cable giving birth to delicacy is online on Chile car offers a unit of monthly interest rate below the line child more exposure resource, and be in the process of pair of commodity standardization, break consumer to be opposite car a unit of weight child general impression, make their focusing differs at differentiate according to fruit diameter size grade, right even the price no longer sensitive, press however need to buy.
Will begin in November from last year, if walk into any one door inn of a Ma Xiansheng, can see Chile car a unit of monthly interest rate child be formed a pile to put the gold position that manages in the entrance, broadcast in the loop on the TV screen inside door inn about Chile car a unit of weight child knowledge gains ground. As we have learned, chile still established the fruit association of quarter at China, allocate funds this year the channel business of 5 million U.S. dollor and China makes associated promotion. In December 2018, box Ma Xiansheng combined this association to hold inside door inn " Chile week " activity, publicize the support that provides mobile funds and foretaste for door inn at the same time.
In light of the feedback that carries from consumer, these promotion strategy are in really be successful.
Chile car a unit of weight child popular account 3: Community group is bought drive
Community group buys pattern, be begin to erupt in second line and the following market from June 2018, lay the retail new pattern with delicacy and mixed day for radius sale with community. Cent of its whole operation link is two end: Electric business platform is in charge of a product going up new, purchase, storage and main thing flow; The colonel below the line basically is in charge of carrying small letter group do an user to pull mix newly commodity sale. Finish around the village after the sheet below consumer carry oneself.
Because saved the content of last kilometer,flow and storage charge, community group is bought can release more prices to hold control an airspace, the price that also applies to small line city is sensitive model user. As we have learned, of coequal quality " Chile JJ class " car a unit of weight child, the price that buys platform in community group compares the fruit store that is the same as a city generally low 30% the left and right sides.
2018 second half of the year, community group buys situation of financing of occurrence blowout type, erupt in second line and the following city especially, this also is many people when the Spring Festival returns country, discover car a unit of weight child one of reasons that have his moment in 23 lines city.
Why is red the most advanced the American car a unit of weight that enters the market child?
Why be American car a unit of weight obviously child enter Chinese market to take banner hair advantage first, inside a few years be apart from however more distant Chile car a unit of weight child does heat overtake?
1, the market sale with active Chile
Be opposite when Chinese consumer car a unit of weight child when producing preliminary acknowledge, these car a unit of weight that come from Chile child the supplier promotes from country of origin not only agrotechnical, and every arrive produce season, begin to come in and go out again and again fruit terminal market of China, over there quarter at, know Chinese market move sell circumstance, customer to the acceptance of the price strategy of degree, have enough to meet need is waited a moment, perfect them again deliver goods strategy is mixed cultivate strategy.
Association of Chile fruit exporter drives car a unit of monthly interest rate hard in Chinese mainland child market sale. Come by December 2018 activity of the sale below the line had 15 in January 2019, include to be central activity with commerce already, also have the activity that faces consumer, coordinate sale of media of the socialization on the line.
2, the price advantage that 0 custom duty bring about
To car a unit of weight child the factor with bigger impact of imports and exports still concerns duty. 2005, chile becomes Latin America the first signs the country from trade agreement with our country. 2017, china, Chile upgrades from trade division the negotiation comes to an agreement, the product of 97% above has realized both sides 0 custom duty, car a unit of weight child namely among them one of,
American car a unit of weight child sell market of past China terminal to need consign to amount to the custom duty of 51% , the value is relative " friendly " Chile car a unit of weight child have price advantage more.
"Chile car a unit of weight child " sales volume soares 32 times, what to mean?
1, the condition that high-end produce sells on the line is mature already
Electric business is great shorten the response rate that gives birth to fresh fruit to supply chain. In hypostatic fruit inn, stem from risk consideration, the businessman often can import those the fruit with goods shelves long period, for instance orange, apple. But go up in the net, because master demand, the businessman dares to offer cherry, small Gong Mei however so the enervated fruit with goods shelves short period.
Produce sale, left " the eye sees for solid " the level that ability buys, already entered the period that shops on the line. Electric business development is swift and violent, overwhelm, it is one of important sale channel of high-end produce.
2, 34 lines market approbates produce of high price for good quality
2018 the end of the year, nielsen is released " Chinese family is astute consumption reports " (the following abbreviation " report " ) , the changes that pointed out instantly China consumes the market -- reason of incline to of city of line of just a little is consumed, 345 lines city begins to enjoy consumption to upgrade.
" report " mention, 2018 first quarter, the electric business permeability of 4 lines city rose compared to the same period 19% , the corresponding period, the electric business permeability of city of line of just a little rose only 1% , this also lets give birth to bright cable business to be in 34 lines city, develop with rapidder rate. The data that comes from day cat shows, current, 23 lines city is the net buys car a unit of weight child " stand for war " , among them, 3 lines city adds a city of prep above a gleam of, and still have very large growth space.
Figure from this, 34 lines city also begins tomorrow the produce that recognizes high price for good quality.
3, bad season exit, brand agriculture products moves toward the whole world
Winter fruit is vacant during the Spring Festival, it is to cause Chile car a unit of monthly interest rate child explode one of red reasons. So, in the season with Chile vacant fruit, whether can be Chinese fruit exported, razzia Chile market? Go further say, whether can Chinese fruit export global each district, break up global market with Chile fruit?
Let the world fall in love with Chinese fruit, need makes the way of the brand of produce. Group leader of group of task of agriculture of brand of university of people of chief adviser, China, blessing comes to divine farming island Lou Xiangpeng of president of strategic brand advisory orgnaization says brand agriculture has 5 main features, say for " 5 change " , namely zoology is changed, value is changed, standardization, industrialization, capitalization.
Among them, standardize namely the consumption according to fast consumable is characteristic (consumptive cycle is short, buy a gender repeatedly strong, sheet tastes value not tall) requirement, safeguard product big batch and lasting product consistency (buy this with buy a kind next time) . Standardization is the face of brand agriculture, it is Chinese produce exit has wanted above all close.
