Our job, life begins to undertake on gregarious media, as the reporter, the individual image that how manages different platform to go up, make the brand that belongs to oneself?
Gregarious media is more and more important, make the important medium of communication of communication publisher and reader with each passing day, this also is meant, reporters of hope of news editorial office are great Twitter of use such as, Facebook even Snapchat will discover news source, also develop oneself individual brand at the same time.
Recruit the journalist that has individual vermicelli made from bean starch, the press conference popularizes current job through his platform, consequently publisher also can be obtained more extensive suffer numerous.
This is of course pair of winning aspects, because the reporter also can develop their professional form on the network, help them build the reputation in the industry, and form oneself working resource library.
"These advantage, to career of profession of a reporter, be clearly. " the say of Lizzie Jespersen of digital content chief inspector of GateHouse news editorial office.
"The gregarious intermediary bodily form of a reporter is resembled, to potential employer character already more and more important, because these figure can let employer know news attitude of the reporter, also can let them see how the journalist attracts a reader stealthily. Also can let them see how the journalist attracts a reader stealthily..
But the professional life as us and private life are increasingly shirt-sleeve on social media, how should reporters manage their image in network space again? What can they do to make their individual brand again?
1.Who is making clear you, what do you represent
Shahab Anari of division of individual brand program expresses, the reporter should understand him " unique value " -- let them distinguish the place at other expert -- this will let them promote image easily on gregarious media, because they can decide their target group is those people from this, build a base of solid vermicelli made from bean starch thereby.
"Reporters need to remember, individual brand should be built on the network when, must: Clear, consistent, sturdy. " he reminds.
"Want to clear up above all, who can be chased after all the time as you, what is the information that you should transmit; Next, ensure all your gregarious media account are consistent; In addition, it is your reader to be updated regularly, release content. Release content..
Shahab Anari explains, journalist ought to follow 80/20 principle, release the professional content of 80% namely, the individual of 20% lives, and always understand be the content that who is reading them to release.
"If you understand your business that you are doing, located position, the content that you can share naturally to you, object that share chooses somewhat. On the net, no matter what be, once you are released, can exist forever. Can exist forever..
2.Every word and deed, all be calling card
Rory Cellan-Jones, the reporter of BBC science and technology, told about oneself experience. He is worn with fortune battalion account of many gregarious media exceeds 6 years, in order to get used to different reader -- the newest story that some miss to see him, some are willing to read his informal opinion more, it is the idle talk broken words about oneself dog dog even.
"Now, maintain complete major very hard actually, because I am met,release commerce and individual information at the same time with my private Zhang date. " he says.
"Come for years, I know, the individual the life and professional content mix somewhat, also be very good. On Twitter, without doubt, even if is individual life, a kind of side that goes up to also can make your profession career somehow is written. This is broadcast, so I always say, as the employee of BBC, you also must be abided by here and be in the regulation like BBC. You also must be abided by here and be in the regulation like BBC..
According to this proposal, you can write down professional resume of yourself on Twitter.
In Andy Dickinson of teacher of course of news of number of Lan Kaixia university agrees this a little bit, his complement says, to current young reporter, very important is, any small errors that want him caution, no matter be innocently, the professional level that is oneself likely reduces cent, destroy whole profession career possibly even.
"I often ask my student, ' if you go browsing your Facebook page, can you give yourself a job? ' -- they must want to ponder over this. ' -- they must want to ponder over this..
3.The truest, just most enjoy
If you do not like gregarious media, your readers also can discover this is nodded, jespersen explains.
" your disposition, no matter you are poisonous tongue, funny,have hole of a lot of cerebra, infuse arrives in your gregarious media content -- reader and be enlightened of person of the same trade cross these platform to understand you, contact you, is not to see empty you. " she says.
In fact, cellan-Jones emphasizes, ground of true true be sure to can represent the network figure that has you only you, this figure just is beneficial to you.
"You also do not want to become an is without individual character automaton in the company, right, otherwise, of what is the meaning that you exist? Of what is the meaning that you exist??
"When I just began to go, return the brand that cannot own oneself, surround view masses to be able to mock you otherwise, " he says, "But now, you are OK, also should so do, establish an identity, it is good to make your content more interesting read -- but remember, this is not your complete delegate certainly, have some of individual character after all, you may not want to be shown on the net. You may not want to be shown on the net..
4.Network, network, network
Dickinson proposal students are in Tumblr, Medium perhaps offers customer of a rich on Wordpress, as " oneself occupy hill to be the mark of king in network space -- this space, you can be controlled freely. You can be controlled freely..
But he also emphasizes, conversational value is shared on the network, not all time uses the content that recommends his ceaselessly.
"Now, the road that you appear to still do not have time to search his, cultivated on different platform grow, but the image that you had built yourself on the net, this finished very big challenge. This finished very big challenge..
"They had begun to enter, let gregarious media be used for him place, and realize, the people here, be interested in oneself likely. Be interested in oneself likely..
In addition, jespersen points out, the reporter must remember, gregarious media and real world look are compared, do not have too much and different.
"You cannot everybody comes to sit back and wait actively contact you. "You cannot everybody comes to sit back and wait actively contact you..
"Invite you to consider the person of the same trade of contact, or the senior reader that you are in a domain, through first ' pink ' they, leave a message below their content comment, expression gives the interest to them ' with enthusiasm. Expression gives the interest to them ' with enthusiasm..
The article by Baidu news lab (Id: Baidunewslab) compile solely, the person that copyright puts in original work 's charge is all, reprint make clear origin please.
Compile: Xue Jing
