The end of the year will come, game industry ignited war on new ground again.

Recently 2 weeks, include Tecent, Netease, rice to with a ha swim, ideal world, medium the hand swims, house of the lofty spirit of a nation of station of IGG, B, report, west hill, happy element, fold paper, confuse you to play, enchanted... even the manufacturer of much home game such as Yo green jade, more than 50 products are paying close attention to same a thing -- cover of small letter red bag. These products are head IP mostly, for instance " knife of skyline bright moon " , " division of yin and yang " , " the 5th character " , " pass through live wire " etc.

With " division of yin and yang " for exemple, after beginning cover activity

Its are small letter index is in weak point explosive type growth appears inside a few days

Does the red bag cover related to game have much fire? Grape gentleman has understood to the relevant controller of a few game, cover extends the amount is when 4 digit, basic meeting is in several seconds the light that be grabbed; The meeting of 5 digit is grabbed inside 1 minute smooth; And of 6 digit, also do not exceed 5-8 at most minute.

When grape gentleman is fond of the classmate that snatchs the title page of a thread-bound book to remove a hand to swim a little with

She was sent to me backhand that day " program "

Bind the red bag cover that be together with gregarious setting, natural contain sale property, this allows game company into bureau appear follow a rational line to do some work well. But in backside of small a piece of picture, game company people is those who want true have so simple?

Ground floor: Conduct propaganda, put in, drainage

Red bag cover has many game case early actually, for instance last year on December 25, " CODM " cover of red bag of have the aid of " mission call " small letter index pushed the level of nearly 100 million. And arrived Spring Festival eve, small letter make relevant alter add festal atmosphere to aid push, just let red bag cover be on where the wind and the waves are highest. In this one upsurge, game company people how to play?

Outstanding " in a limited time set limit to " , it is red bag cover most a road of the foundation. As we have learned, " god night is recorded all right " extended the first times to seal interview water 30 thousand times, the result is second light almost -- " the player feels we just prepared a few " , and small letter index was to go up to count hundredfold.

Not come singly but in pairs, 6000 when IGG extends at the beginning also are the instant the light that be grabbed. And happy element extended at the beginning 500, 888, 20 thousand, discovery does not press the player's enthusiasm, later land add add filled 30 thousand, be grabbed entirely smooth.

The light exposure that these cover bring but far more than the amount of its itself, on one hand, crouch the user number that defends cover to may give level of a volume greatly; On the other hand, the transmission effect after getting the title page of a thread-bound book also can let more person see game brand. Exemple if one paragraph cover has 100 thousand,the individual is gotten, number of user of radiant of average per capita has 30, the light exposure at least of this batch of cover has 3 million.

More do not carry still have one swarm person initiative drainage

Think so, aglow bag cover appears and buy an amount about the same. For the IP with be opposite not quite mature however, does red bag cover have really so sweet? In fact, more than group of a project tells a grape gentleman: The angle that pure station puts in in game will tell, red bag cover is not a good option.

Although this year the price of cover from every reduce every 10 yuan 1 yuan, but square to the brand for, 1 yuan cost also ought to develop expect value: Again much cover also can be grabbed smooth, but how much can these people bring to change for game? Especially to exterior product, strong limitation, direct jump turn wait for a method be short of break can let them eat not small deficient.

" god night is recorded all right " advocate sale tells me, if red bag was not touched,achieve core player, extensive user transmits his very hard. Suppose 1 million person got the title page of a thread-bound book, and among them 900 thousand person is gotten only need not, that this 900 thousand budget is equivalent to paying Zhu Liu water.

Since put in the effect to do not have so apparent, why is game company contended for even enter bureau? Look in grape gentleman, after resource is opened, game company people train of thought also is in produce change.

The 2nd: Precipitation, pack, brand

Last year, the high cost of red bag cover becomes the doorsill that resists great majority play with respect to enough. One fraction chooses to make the product of cover, also be merely what regard big R as it is exclusive welfare, let them be in company group in reveal the identity, get achievement feeling.

And this year, each tried many sale shifts, in a limited time set limit to is only among them the basiccest play a way. Besides from search link of one search page, government is grabbed, with alignment the code is changed besides, public date is changed is the commonnest method. Picture " Chinese end bully course of study " , " boast swims on the west the hand swims " waited to take this kind of kind.

" knife of skyline bright moon " integrated a variety of means, warm bright moon heart, childe feather, A 3 cover, through welfare of activity of lottery, page, community, shake the way such as the wish extends group by group. Allegedly last year they every batches of cover extend only 10 thousand, now year only the bright moon heart of one search channel planned search 700 thousand, because of this company group the player meets many li of core to come through red bag even " communication " .

Further the practice is to share, pull new etc. This kind of means often needs to invite a good friend, will get the title page of a thread-bound book through real gregarious concern. " hand of QQ dazzle dance swims " it is among them typical, its regulation is share cover the good friend, the other side is passed register or circumfluence is gotten, share just can get.

These limitative conditions are not fathomless also: After price fall, the label that belongs to big R only can expand to body of group of whole core player, if use reasonable, precipitation of player of new to pulling, circumfluence, core can have not little effect. Again a few flatter, you still can set the setting that get the company group etc illicit inside the country, one pace reachs the designated position.

Go further, this kind interacts to still can arrive deep in game. For instance " Wang Zherong boasts " in explore had installed in the activity of new version, win summit of 3 bureaus summit only contest, open ability of chest of treasure of 3 class physical strength to get the title page of a thread-bound book, " peaceful elite " also have similar attempt.

And small letter red bag rolled out many new functions this year. Contain the red bag of cover for instance, can see after next pulling " cover story " . Here can install the 10 pages, long video when adding 1 minute at most. This function is quite convenient to game product, publicize CG, KV to suit a setting to be here very much after all, understand the cut of the brand as extensive user.

Had such propagandist space, red bag is more than be red bag. Look from outside, it can be status label of the player, and look from inside, it turned game into the calling card of the brand again. compared with these functions, red bag amount is minor details only probably.

This is many head game want extend the argument that the amount helps 1 million level: They are more than should call core user, call extensive user with enough budget even. Turn a kind of brand into advertisement when cover, we are apparent cannot the eye that tradition of reoccupy look upon puts a method on goes seeing it.

three-layer: Link, position, zoology

Notable is, cover story still can jump turn to other setting, for example public date, video date, small order. As we have learned, red bag cover buys meeting ground the rights and interests with open and different amount, square like the brand that buys number to achieve above of level of 1 million volumes, can get search one search gets the title page of a thread-bound book + cover story video + the rights and interests that quickens examine and verify.

These common people won't add advertent function more, it is quite important one link however to a lot of head products. For instance " knife of skyline bright moon " the respect tells me, they hope the video that carries page of small letter story, conduct propaganda pursues, cooperate hair of announce of new version activity.

Cite a case again, red bag cover to " the 5th character " what is value? Grape gentleman thinks, the greatest value continues in what Yu Wei believes zone resource be born. What meaning? It is the connection of brand of get through game and official Zhang date on small letter actually.

Be just like " the 5th character " had done platform of a lot of community, shaking the Zhang date on sound, quick worker to reach level of 1 million vermicelli made from bean starch, date of their small letter video begins to safeguard when 2020, can be the nearsightedness frequency position with will come to another significant probably.

But the problem is to be before this, no matter be public date, small order, group still be friend circle a little, belong to the relatively scattered, setting that close. On small letter, I accept the information of these game very hard as blame player. And small letter a of this year significant action, it is video date, search the setting such as one search joined through all sorts of means rise.

Cite a case: I want to get red bag to seal face → to use one search of search to find a brand → gets the title page of a thread-bound book and to the friend → friend passes aglow Bao Xuanyao red bag enters official Zhang order. Come so, red bag cover acted the part of join setting, can all available scattered discharge is oriented position of vermicelli made from bean starch.

Before long Zhang Xiaolong has said before, he hopes video date becomes an orgnaization " government-owned net " , actually of this kind of train of thought reflects all sorts of change in small letter whole to go up: A lot of game in search one search had exclusive page, include game newest trends, also can direct directly public date, video date; Click the topic in the dialog, also can jump directly turn to official page, before be being compared, lubricate too much.

Opened the download of exterior game even

As a whole, this shows a sense: On small letter play a law to cannot break away from small letter zoology to look, won't have so high value otherwise. The period of efficacy of red bag cover has 3 months only, also be in only this kind of special period just can heat up the Spring Festival greatly, the announce that accordingly it regards a kind of convention as very hard sends a method to exist, but it can be in again of small letter position is occupied in playing a way.

So, truly important be not a little red bag the title page of a thread-bound book actually, may make head game in the future however advocate one of position whole small letter zoology.

Epilogue

Somebody and grape gentleman rise a little recently, say to always feel what game encircles can " roll " rise, arrive from welfare staying behind annual meeting award, seal to small red parcel again face, invest resource in ground of strive to be the first. True condition is done not have of course so exaggerative, nevertheless nowadays the competitive posture of game industry, also became a kind of interesting phenomenon really.

From player angle for, demand is placed over, they see other sport was done, the product that can you ridicule to be not done? From product angle for, oneself also need to find the ground that establishs a body in the grail of small letter, do not take the advantage of Spring Festival period to do, can you miss good opportunity? And small letter also is in actually direction of more of with a view to, more than it is game, still include theatrical work of movie and TV domain of recreation of this kind of extensive. All the year round, seem has new ground everywhere.

Can this kind of competition move toward where in the future? This very it's hard to say. Because of small letter play a law to still have very large development space, although compare cover only, also hide among them a lot of argue. For instance cover material cannot lose a piece of original painting to go up directly, need to closing however accomplish on compasses foundation concise, beautiful, still have the atmosphere that spend the New Year at the same time; The strength that throws for instance again cannot much also cannot little, should come according to product system capacity and target estimation; Extending speed, frequency, means also needs to pay attention to, do not take care, a cover is met by " pull up abb " atelier is reaved by tens of thousands... it may be said is there is a layer in the layer, heart of layer upon layer Jing.

Not bad nevertheless, grape gentleman does not need to worry about these things, need to set his mind at to get the title page of a thread-bound book only enough.