Recently 9 months, each forces of contingent of inn of eat jewel explore, arms cent road, ground of day after night moves back and forth in the ave lane of Guangzhou, seek by inquiry greatly small inn of nearly 800 meal. After seek by inquiry, we had a few to think to the condition of whole meal industry of Guangzhou, abstracted 60 bit, share as follows:
One, general picture
1, if a few national meal brands want to march Guangdong, first selection is Shenzhen commonly, because of Shenzhen this city more include, ab extra population is more, base oneself upon of enterprise of more convenient meal, for instance fellow-townsman chicken marchs Guangdong, of first selection is Shenzhen; And Guangzhou has the cate culture with long history, deadbeat is more captious, meal company of the other place dare not come easily;
2, in Guangzhou meal market, the competitive rate of each fractionize domain is not quite same: Competition is most intense is dish of another name for Guangdong Province (do not contain early tea of type of another name for Guangdong Province) with chaffy dish of wet Shan beef; It is early tea of type of another name for Guangdong Province next; The platoon is in tertiary is coco chicken;
3, be in Guangzhou, "Taste is delicate " hold foudroyant dominant position no longer, more and more people especially youth " can eat hot " , if plain change chaffy dish is small of dragon bank, big dragon got the chase aftering of a lot of people is held in both hands;
4, in Guangzhou meal market, the market is spent centrally taller is chicken of abdomen of cooked food of chaffy dish of chaffy dish of wet Shan beef, early tea, plain change, pot-stewed fowl, pig, wrap around fish of Sa, pickled Chinese cabbage and Western-style snack; The market spends lower domain to include centrally: The domain such as chicken of drink of dish of another name for Guangdong Province, bake, coffee, tea, fastfood snack, coco and barbecue;
5, the competition of dish of another name for Guangdong Province and chaffy dish of wet Shan beef is very intense, but compare with photograph of dish of another name for Guangdong Province, the concentration of chaffy dish of wet Shan beef is spent taller;
6, the more famous the meal shop with good data of degree of tall, each respect, the core section that is focussed in core trade group or other area the more (be like shopping centers) . For instance the road of the Milky way in area of Guangzhou the Milky way and business of Pearl River new city are encircled, centered 11 districts of whole town to exceed 40% " be worth to go most " meal inn (specific list near future is released) ;
7, in Guangzhou market, receive tea cost is a commonner phenomenon, it is mandatory almost collection, but also a few brands begin " do not receive tea cost " regard as propagandist dot;
8, be in Guangzhou, "Eat + drink " it is more apparent phenomenon, especially the snack brand of a few chain;
9, suffer epidemic situation effect, a lot of wine shop begin to try to leave in door inn doorway sell only course or semi-manufactured goods food, contented client more consumes setting;
10, outer seller face, under cover of the village in a few cities of Guangzhou is many outside sell special store, these door inn are outer sell platform to go up reputably ceaseless, sales volume is considerable, but if consumer sees his,actually the line leaves door store, may issue pharynx hard, food safety is put in great hidden danger;
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2, chaffy dish
11, competition of beef chaffy dish is intense and concentration is spent taller, because its compare easy standardization relatively,this is. Be in Guangzhou at present the market, each index performance compares beef chaffy dish outstanding brand basically is: Biographical tide hair, 8 close in reach Chen Jishun and;
12, the price difference that beef chaffy dish is in Guangzhou and Shanghai is very apparent, with 8 close in for exemple, the guest unit price that is in Guangzhou is 80~90 yuan, and after entering Shanghai, be in almost 100 yuan of above; The unit price of guest of chaffy dish of beef of partial wet Shan of Shanghai this locality is to be as high as 140 yuan more, force continuously plain change chaffy dish;
13, in Guangzhou market, price of sex of chaffy dish of wet Shan beef is compared taller, unit price of main brand guest all is not worth 100 yuan; And unit price of guest of plain change chaffy dish is in almost 120 yuan of above;
14, the voice of course of study of chaffy dish market of Guangzhou is relatively rich, besides chaffy dish of common plain change chaffy dish, wet Shan beef, also compare chaffy dish of coco chicken, pig abdomen chicken, Niu Za and hotpot Bao welcome, it is the main component of market of Guangzhou chaffy dish;
15, coco chicken this domain competition also is quite intense, had appeared the coco chicken brand that many special somebody enrage, be like coconut younger sister; As identical as chaffy dish of wet Shan beef, coco chicken is opposite also relatively standardization, have the latent capacity of fast dilate, but at present the coco chicken market of Guangzhou still is in " horse race encircles the ground " level, let a hundred flowers blossom, market structure is uncertain;
16, the coco chicken brand of a few new fighting spirit is like coconut younger sister to wait, all chop coconut blueness to make now give priority to dozen of characteristic, this is to distinguish the main characteristic at brand of chicken of coco of other old brand;
17, in respect of plain change chaffy dish, sea floor is scooped up is one branch almost alone beautiful, each index condole is hit other brand of plain change chaffy dish; In addition, more welcome still have the brand such as big dragon , small Long Kan;
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18, in hotpot chaffy dish this domain, market space is relatively lesser, competitive rate is relatively average; The hotpot chaffy dish of old brand is like small fat sheep, Dong Laishun to wait to be behaved in Guangzhou market relatively general; In addition, guangzhou still has a few to compare store of old hotpot Bao door, these door inn can greet consumptive height in autumn winter season, suffer quite " old wide " welcome;
19, in winter, the meal door store that still has a lot of also is met hotpot chaffy dish / hotpot Bao bring into menu, roll out corresponding product to cater to the taste of local consumer, be like advocate the fellow spadger of the dish that hit Hunan rolled out hotpot Bao;
3, fish of pickled Chinese cabbage
20, the competition of fish of pickled Chinese cabbage of Guangzhou is very intense, too fish of 2 pickled Chinese cabbage is a role that cannot ignore; In addition, fish of pickled Chinese cabbage of Home A Jiang and salary vessel remember the reception that also gets local customer quite, and the product of these 3 brands is overall performance is relatively good;
21, except too 2, Ji Luding of Home A Jiang is written down outside, trademarks of other small fish of pickled Chinese cabbage live relatively hard, inn of very much independent door fails to had been maintained 2020;
22, a few advocate the brand of fish of snack type pickled Chinese cabbage that the price that call a sex compares is behaved in Guangzhou market relatively general, if be in amount of countrywide door inn is more " piscine × is together " , survive in Guangzhou rate is relatively average, have 4 doors store only at present, and 2019 2 inn of practice already were shut in 2020; And card of fish products of another pickled Chinese cabbage " × is taken " although door inn amount is more, but from the point of data show, competition ability is general;
4, tea drink
23, the competition of tea water market of Guangzhou is very intense also, the market is bigger also at the same time, often can see gather together in an area appear the circumstance of all sorts of tea drink inn. The consumer of Guangzhou is spent to the attention of tea drink card taller, a few door inn that lack distinguishing feature without brand advantage, product, the rate of put up the shutters is very rapid also, the flourishing of a few popular area is spread, often can see the condition that door head changes one year 34 times;
24, in tea drink this domain, although winter gives birth to sense to suffer certain effect, but because whole of Guangzhou air temperature is opposite taller, added on a lot of brands to roll out hot drink in succession, accordingly to the tea drink store that a few have brand advantage, hiemal business did not glide apparently;
25, be in Guangzhou, compare welcome tea water brand to include: Be fond of tea of tea, Nai snow の , hall of standing grain of Zuo of world of appropriate of manage of tea of grave uncle lemon, tea, 1 Zuo , beneficial, CoCo is OK reach a book to also burn celestial being grass to wait, amounts of these brand door inn are opposite also more;
26, stronger brand permeated to basically include in Guangzhou market 2020: Path and 100 sweet snow put tea of grave uncle lemon, tea on the ice the brand such as the city; Especially tea 100, from the beginning of the year cut a figure arrive to own store of nearly 70 doors at present, had stood firm gradually; And city of sweet Xue Bing is in go one year, guangzhou adds door inn newly to exceed 100, add media attention to spend taller, sweet snow puts a city on the ice in local white-collar famous degree go tall all the way;
27, Guangzhou mainland compares distinctive brand to basically include: Tea of grave uncle lemon, civilian strong tea shop and 1828 king old auspicious, these a few brands all traceable Guangzhou is native land, and the distinguishing feature that there are oneself in product side, but look to still be in from door inn amount start level;
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28, Guangzhou most distinctive drink should belong to citric tea, can see the door inn of citric tea in each corners of the city almost. According to the not complete count of eat jewel, guangzhou advocate the tea drink store that hits citric tea has exceeded 700;
29, the brand with more amount of inn of citric tea door has: Lemon of tea of grave uncle lemon, TANING whip, a few lemon tea of lemon of teahouse of TEA of · of a few tea, Hi, ORDER and ah one citric tea;
30, the citric tea competition of Guangzhou is very intense, tea of grave uncle lemon uses straight battalion pattern, the respect such as product and character is more conspicuous, have stronger competition ability; And other trademark basically is given priority to with joining in, although door inn amount is much, but the Qiu Dashu that product side compares has certain difference. Additional, in product side, besides citric tea, a lot of brands also can offer other tea with milk reach at the same time small feed;
31, the place with most intense competition of Guangzhou tea drink includes day Henan, Changjiang Delta on the west and guest village and other places, these area are the ground that company of all tea water contends for surely almost; Be in especially Changjiang Delta on the west, can see same the inn of door of many citric tea of a brand is proximate " grand picture " ;
32, have a few store not much, but advocate the tea drink card that plays high-quality goods is more welcome also, if banyan marks harbor type drink, fascia product has 3 only, and also be straight battalion chain, also compare in white-collar group welcome; The independent door store that still has a few citric tea, more welcome also, have taller person energy of life;
5, local dish
33, in early tea of type of another name for Guangdong Province this domain, dot heart is more welcome, with contented Tao Juxiang is compared, dot heart in price respect more close civilian; Mug-up of type of Cai billows harbor is in because of Cai Lan the appeal force of cate respect and consequence, and of oneself manufacture more excellent, very popular also, the person is enraged relatively flourishing;
34, competition of dish of another name for Guangdong Province is intense but concentration is spent low, the prandial attribute of this and dish of another name for Guangdong Province is concerned. Chinese style is prandial and opposite standardize hard, because although,this competes intense, but existence compares welcome independent door store in great quantities;
35, in Guangzhou market, suitable heart dish and the Hakkas dish also took proper place, among them the competition of the Hakkas dish is relatively intense;
36, the plain dish of Guangzhou and Hunan market competition are more intense also, among them the concentration of plain dish is spent should taller, hunan dish is relatively dispersive;
37, in plain dish domain, banyan meaning and plain country historical novel is two more outstanding brands, person morale is higher;
38, in Hunan dish domain, a few older brands come for years hardly what changes, be abandoned by the youth gradually, because this part brand is seeking transition, shop of more typical food of earth of the front courtyard that be like a hole, waiting for a brand to seek through house of chicken of earth of front courtyard of fellow spadger, hole " young change " ; In addition, encounter Hunan, make with meal Hunan wait for a brand to also present a good development the look of things;
39, northwest dish respect, the market compares concentration relatively, door inn amount is more is 9 Mao Jiu and Xi Bei; In addition, advocate the old the son of one's master that makes food of snack type northwest is better in impetus of Guangzhou market development, average customer unit price is less than 50 yuan, product side has certain competition ability;
40, Xinjiang dish suffers in Guangzhou numerous lesser, market space is limited, door inn amount is less also, do not have particularly well-known trademark at present;
41, Japanese dish is in Guangzhou the market is quite welcome, among them with rub hit a dining room to be a delegate, have store of nearly 10 doors at present, the opinion is higher, the person is enraged relatively flourishing; Still a few reside wine house, also got the welcome of partial consumer;
42, southeast Asia dish also has particular market in Guangzhou, be like advocate the beautiful Nai small shop that makes Vietnam food, advocate the page of Guangzhou broadleaf plant that makes Thailand food;
6, coffee and bake
43, the domain that coffee and bake are two special typical cases, these two domains attribute literary youth poineering first selection, those who be put in a large number of independence, " small and beautiful " door inn, reputably ceaseless, person energy of life is exuberant; Because the quality of whole of the person that do poineering work of these two domains is opposite,this is probably taller, take on-line operation seriously to concern more;
44, in coffee domain, the data from each respect (energy of life of evaluation, person) in light of expression, the cafes of a few independence compares chain cafes (the Buck that be like a star) have an advantage more, more welcome; The coffee brand with data best show all belongs to this kind of small independent cafes, these cafes often are located in a few ordinary corners, guest unit price is opposite also taller, wait for the characteristic of the respect through product, fixed position, the favour of implementation and astral Buck, luck difference that interlinks a brand spends competition;
45, a lot of independent coffee door inn, besides can offer coffee product, still can offer alcoholic drink in the late evening, change as " bistro " , satisfy the nocturnal requirement of consumer;
△ pursues from eat jewel
46, in a lot of community, still put in many bistro, these bistro also advocate hit small and beautiful, main consumption is in centrally nightly, guest unit price is opposite also taller, advocate hit party setting;
47, in bake this domain, put in much independent door store likewise, these door inn are commented on in the masses etc the grading on platform is very tall; But will look from circumstance of real spy inn, a lot of inn names not agree with solid, the environment inside some inn is poor, some inn search very hard, some cannot be found at all even (have an inn to had been taken away more than one year among them, but platform page was not updated all the time) . These " confidential cake inn " advocate make the trade on the line, the grading on the line is very accordingly tall, but the respect such as food safety may be put in bigger hidden trouble;
7, other category
48, sweetmeats respect, the brand with more amount of inn of eye front door is Zhao Ji inheritance, have store of more than 30 doors, get the youth's welcome; In addition, still put in store of much old brand sweetmeats in old the city zone, although door inn looks,be like older, but the product has certain competition ability, circumjacent dweller is his faithful client;
49, feed salad respect gently, because market space is limited, the product is coessential change more serious also, lack particularly competitive brand at present;
50, barbecue respect, the market is relatively split. Famous degree taller is frame house barbecue, door inn amount is more also, have be close to 50. Put in barbecue of many pinchbeck frame house at the same time, its door head and the shop sign is very similar, difficult differentiate of consumer true and false. In addition, still have the barbecue door store of a large number of independence, be in Guangzhou dispersedly each corners;
51, barbecue is a category with Guangzhou market at present rapidder development, appeared many barbecue brand, these barbecue brands are given priority to with day type, Han Shi;
52, the brand that the crayfish market of Guangzhou lacks particularly influential power at present, do so that compare good brand individually, if have langouste of elder sister of a shrimp shop, precious, door shop is less. Because of crayfish seasonal problem, guangzhou appeared the door shop that a few summer do crayfish, winter to do hotpot Bao;
53, those who be in Guangzhou wrap around Sa market, honour treasure pizza is absolutely Wang Zhe, there is store of 250 much doors in Guangzhou at present; The door merchant of honour treasure should be located in community, sexual price is higher, quite welcome; And Le Kai drops guest unit price opposite taller, basically leave in bazaar; Much Dameile is compared in countrywide door inn, there is store of more than 20 doors in Guangzhou at present, but competition ability is inferior to honour treasure;
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54, Western-style food respect, compare the Western-style food blocking friend, JAN that choose · in the youth welcome;
55, in Guangzhou market, still appeared nearly two years a few advocate the meal door store that hits spiral shell pink, try to upgrade spiral shell pink to enter market, but still be in attempt phase, had not appeared famous degree of taller brand;
56, in pot-stewed fowl market, besides traditional pot-stewed fowl tycoon, if week is black duck, absolutely the brilliant on flavour and brilliant, still appeared a few advocate dozen " show bittern " pot-stewed fowl brand, try to realize poor dissimilation to compete with this;
57, in grilled fish this circuit, expression is best is explore fish, its door inn is located in commonly inside bazaar, have in Guangzhou near 50 doors store, brand force is larger;
58, in bullfrog domain, present a frog small a person adept in martial arts and given to chivalrous conduct and frog to come the situation of contend for hegemony of Da Shuang Xiong, and inn of door of frog small a person adept in martial arts and given to chivalrous conduct is counted slightly over frog comes Da;
59, in dumpling respect, door inn amount is maximum is Yuan Jiyun dumpling, its show a bag to be nodded to sell with bright archives, have definite advantage; And another whole nation's famous dumpling brand Xi Jiade, what noise is done not have in Guangzhou instead;
60, in rice line / ground rice respect, meng Ziyuan passes measure of inn of door of bridge rice line more, own store of more than 100 doors; In addition, still appeared brand of ground rice of a few Hunan, also extending Guangzhou market hard.
