Recently, intel chooses a beautiful actor Yang Li to undertake commerce is publicized, cause a large number of controversy.
Because of,be many netizens first Yang Li before this about " extensive turns attack male group " opinion on public affairs of the show that take off a mouth, undertake boycott to Intel, CEO Dr. Su Zi abundant that lists old competitor AMD just is the women's right that deserves praise highly truly.
Next Intel is subsequently urgent wearing relevant conduct propaganda, stand in female angle to undertake supporting to its unexpectedly again by a batch of netizens that support Yang Li, the person that at the same time fight back is boycotted, both sides still is in Intel China in small gain open Guan Wei because " sexual distinction is contrary " leave a message each other is scolded.
Actually this incident is the result that consumer picture abuses on typical Intel tactics.
In last few years, AMD is guided in doctor of Su Zi abundant below, intel is hit so that keep on retreating: Product from " price relying on a gender defies than much nuclear energy and Intel " , to " much nucleus function precedes function of little part odd nucleus still is defeated by Intel " , arrive again " odd nucleus, much nucleus, power comsumption each respect index precedes in the round Intel " . AMD also from be close to be being bought the stock soares 800 times, capable even to buy Xilinx of company of bibcock of world FPGA chip.
Player of user of many core DIY, game and professional worker Dou Congying are special Er turns to AMD, make Cheng Intel new framework, newly be not taken out tardy, be forced hurry-scurry ground is big on sale charge make an issue of, there is reportorial Intel before once " fosse casts " AMD of antagonism of charge of market of 3 billion dollar.
Choose Yang Li this to make conduct propaganda, it is the application of consumer picture: The stability ③ that function of ① Intel chip already did not prevail ② emphasizes alleged office setting applying uses duty field public figure not sensitive to product function. Pass a large number of filtration, yang Li regards female of duty field elite as figure, agreed with market target very well.
Yang Li for many times " extensive turns attack male group " the show that take off a mouth, to great majority male, also listen and laugh twice accordingly too, knowing her is for program effect only, for person energy of life and fame; But after all, since Yang Li shaped such image, should earn of course already the money that essence of life follows fixed position target. But, the group of real market target of Intel is engineer of game player, IT, professional worker, this among them majority is the male, knowable, the section of the market of Intel the conduct propaganda that goes up for tactics, with the figure that chose IT industry polarity. Unavoidable object strongly what suffer relevant user, undertake modification to Yang Li's opinion on public affairs in succession even, acid Intel.
This Intel encounters slippery iron Lu, displeased both sides at the same time, prove its tactics to go up actual also be failure.
Be afraid, still want to remind Intel-----IT industry does not view your petty action, taking out high-powered product just is core strategy.
