Guide language:
Fourth boss is the closest, be in " plenary meeting of 2020 Netease tomorrow " on, he gives gold repeatedly sentence, do not know tower above those mouth IPO shut the bosses of buccal harden where to go to high.
Ding Lei: Let game make the trade of respect letting a person
Ding Lei: Do not go seeking an opportunity in Chinese cabbage turnip
Ding Lei: Can make fight of science and technology, do not make allowance fight
...
Think very much particularly especially and everybody together, lukewarm know so new this paragraph --
Above all, what company of science and technology is short of is not " God " courage, however the innovation atmosphere of sea of stars of a kind of angle. What everybody should do is, mix from study imitate, turn to real innovation to be king.
Next, company of science and technology besides " God " , also want can " go to the fields " . Want change state of mind, from take wind and rise, change direction truly hardheaded. "Not be to encourage everybody to want to seek an opportunity, want however hardheaded, search the setting of be born and application, pay close attention to pair of users, valuable to the society business truly. Pay close attention to pair of users, valuable to the society business truly..
The 3rd, science and technology cannot pay close attention to efficiency only consummate, pay close attention to popular feeling even. Digital age, want to form oneself digital wisdom. Digital chasm is long-standing, how should the measure that digitlization lives and temperature hold? This is an art actually.
Below the edification of fourth boss, netease is in Chinese Internet company is the existence that a Qing Dynasty sheds really, music of cloud of Netease mailbox, Netease, Netease is severe anthology, Netease article is achieved... each independent brand has a batch of faithful white.
To the Netease with game build up and Ding Lei, education ever was an uncharted territory.
However, from the search 2006 business begins, netease is hit by accident however bump by accident entered educational circuit, teaching a domain ceaseless and rooted gemmiparous, blossom and bear fruit. Netease has also become Netease one of pillar of business of 4 big core, become the company that the first independence in Netease department appears on the market.
Adopt measure of science and technology, fill and level up teachs chasm, implementation teachs fairness, ever was Ding Lei's dream.
Nowadays, advance triumphantly as what Netease has business, ding Lei also is in it seems that the educational blue print that sides with oneself step by step dreams to stand by.
Finance and economics of one's pupils or disciples " the industry observes " the 17th.
Educational dream of Ding Lei
Let knowledge come true to flow without estate
By 2018, a when blueness signs up for in " this screen may change a destiny " brushed screen. This report lets people see, the student of impoverished area passes a small screen, attend class with synchronism of student of urban name school, promoted achievement thereby, adapted the destiny of oneself.
This report caused the attention of Netease author Ding Lei, he decides to contribute at once give 100 million yuan to support more school fall to the ground this mode.
Have bit of China traditional scholar-bureaucrat people, "Install widely between mansion ten million, shelter greatly the world is cold person all smiles happily " tasted.
On September 22, 2020, netease commonweal " a screen " education helps deficient up county of Shao Yang of Hunan Province of pilot be born. Netease commonweal turns the intelligence that combines soft hardware educational content and equipment to endow 10 middle and primary school of local. Netease CEO Ding Lei expresses, future, AI+ education achieves educational fairness in China on will real significance, let knowledge flow without estate, letting China is room learning an area everywhere.
Since 2019, netease commonweal teachs be born of big range of net class class, had entered more than 300 10 many counties of countrywide, schools at present, benefit of on 10 thousand students.
Use fill and level up of science and technology to teach chasm, drive implementation to teach fairness, change the person's destiny, it is a when fourth Lei hope gives Netease education to add best footnote.
Why does Ding Lei value educational field so?
Ding Lei ever was being accepted " new capital newspaper " when interviewing, mention, this results from the educational experience of his individual. Look in him, a person encounters a good teacher, be lifetime is lucky, can arouse passion of curiosity, study. If unfortunate carry encounters bad teacher, very easy be disgusted with learns. China's so big country, educational resource allocation is natural disequilibrium, good teacher is begged hard, this brings about Chinese major student, it is " learn the sea to suffer from a boat without limit " , learn both neither joy, efficiency is not tall also.
Accordingly, ding Lei hopes to solve educational natural resources not all, education small effect these problems. And in recent years, netease is thrown in educational field increasing, also plunge into deeper more.
It is early 4 years ago, netease was rolled out " fellow plan " , announce to plan to throw 5 100 million hatch inside 2 years 20 combination teach atelier, as better as development atelier deepens collaboration further.
Recently, netease has will " fellow plan " upgrade, on foundation of original fellow plan, cooperative limits, will open degree relaxes in the round, devote oneself to to be sought with opener state of mind and sincerity with win-win of collaboration of educational trade public figure.
Regard Internet gene as the Netease of one's previous experience, itself is relatively defective educational gene, and the means that Netease also hopes through mixing the outside cooperates, come to those who make up for Internet company to do online education grind at education teaching the experience that go up is scant.
Look for a person that relies on chart to come true
A mail with fated genesis
The time that although Netease is in,taught circuit to already fumbled 14 years, but step this circuit at first, result from however accidental.
2005, baidu searchs the success with search dog, lei allowing man cannot help trying to search business, ding Lei consults on the net when the data, a paper that discovers Zhou Feng is published Zheng Defang heart, and Zhou Feng also is him hard the correct person selected of look for.
Then, a day of late night, the Zhou Feng that just graduated from Berkeley university got one Feng Dinglei's mail: I am the Ding Lei of Netease, look for you occupied. Ding Lei wants to ask Zhou Feng to come Netease does search business.
Communicate through crossing ocean endlessly, zhou Feng is appointed to be Netease to search business senior vice president, be in charge of searching business. However, commercial battlefield this brutal, there is so much happiness in commercial world " counterattack story " , after experiencing a variety of difficulty, netease searchs business to be stopped at proclaiming 2013.
Nevertheless, the inadvertently Liu Chengyin that insert willow. Netease is making the portfolio that when searching business, accumulates, opened another window for its however.
At that time, netease a programmer feels the English dictionary on market is bad, hope to develop product of an English dictionary through searching engine technology then. Did not become want, once go up,have a dictionary the line shows itself, installation measured a breakthrough 300 million times 2013.
This becomes the crucial node that has thorough education field.
2014, netease rolls out platform of online education courses " have moralistic hall " , include one's deceased father grind, elegant think of, 4 important exams such as GRE, 46 class and practical English course, 2016 more renown " have high-quality goods class " .
2015, in the way that explores in educational field ceaselessly, the outlet that Netease had CEO Zhou Feng to discover one makes course more effective -- direct seeding. Look in Zhou Feng, direct seeding has time to restrict, can raise rate of attend a lecture, have more at the same time copy a move, the teacher can use his performance ability, the gift of tongues, alternant capacity, classmates also are willing to leave a message more interactive, raised the student's attention.
Meanwhile, have also developed products of a series of AI study hardware in applied respect, like dictionary pen, have intelligent pen, have cloud pen, have an interpreter egg, have an interpreter king.
2018, netease has put forward " All In K12 " the strategy, announce to obtain first-run financing, appraise value amounts to 1.1 billion dollar, this is meant have promote to a high office directly be online education field alone horny animal.
Of the same age, have battalion to restrain growth 60% , the user volume of K12 rises 5 times, k12 business battalion closes turned over 3 times, have high-quality goods class to sign up for celebrity number to achieve 20 million, battalion closes to surmount advertisement to become source of the biggest income first. Ding Lei is in the money of Q4 signed up for a phone to be able to go up 2018, still rate education the development way with company important future.
At the beginning of 2019, ding Lei general " business of game, cable, education, music " the 4 old strategies that serve as Netease put forward publicly. This the establish of strategic goal and business are adjusted, be regarded to be the determination that Netease detain notes education. So far, netease has also came true to stride qualitative change from quantitative change, in Netease inside status is climbed ceaselessly litre.
In March 2019, netease has announce, the product of operation of department of product of education of former Netease company " Netease cloud classroom " " Chinese university MOOC " the product merges into Netease has. From this, netease has the core position that teachs business for Netease.
In October 2019 25 evening, netease has a success to hand in place to appear on the market in American button, become the company that the first independence in Netease department appears on the market. When those, people discovery, have had become from school age before, K12, undergraduate is taught to the adult, the company of educational science and technology of the entire chain from product of tool application, course and educational hardware. relatively at dedicated Yu Mou the online education company of a domain, had compose to advocate an education " zoology " .
Ding Lei is in that day on IPO press conference, mention " have " the origin of the name, "Gentleman loves money, take have " .
Interesting is, have book of referred raise capital by floating shares according to Netease, netease company hold its the equity of 66.2% , for the biggest partner; Netease has CEO Zhou Feng to hold 20.6% , for the 2nd large stockholder. This is meant, netease has appear on the market let Zhou Feng social status reach billion dollar (current estimate is worth) .
Ding Lei gave out the answer: "Basically be to should let capable the matter that the person pursues to oneself has more participate in feeling. Materially still must have expression, want advantageous beneficial community, want to let them can share the joyance that succeeds to commercial pattern, can lash so they are better for partner, create value for the society. Can lash so they are better for partner, create value for the society..
Still a bagatelle is worth to be carried, in April 2012, when Li Yong of Netease editor in chief leaves, ding Lei ever was persuaded to stay with the period authority of 1 million, not if really, insist to give period authority to thanks, everybody knew the story later.
Ding Lei is 49 years old, netease is 23 years old, have 6 years old
Ding Lei just is the biggest product manager
To Ding Lei, sail educational channel, it is the behavior that inserts willow involuntarily originally, did not think of this groggy exploration however, let education grow however one of 4 old strategies for Netease.
Review so much year come hold to with the attempt, have a body to go up to imprinting all the time the character of Netease, and the sign that Netease is having Lei of palm door population again.
"Teaching a domain, ding Lei can pay close attention to business, can participate in the Subject that discusses some kind of course how to be decided even, ding Lei is the old product manager of the company all the time. Ding Lei is the old product manager of the company all the time..
When Zhou Feng accepts 36 krypton to interview, express, "The CEO of a company decided the culture of the company. The culture of Netease group is exquisite ' craftsmanship ' and ' innovate ' , do education to need this most at 2 o'clock, so the culture of Netease was defined have this how to make educational product. So the culture of Netease was defined have this how to make educational product..
The education that every portal has him board piece, almost every tycoon is being taught somewhat layout, but the Netease that why is Ding Lei and Zhou Feng has, took the lead in realizing educational dream.
We hear the story that getting is all sorts of good luck coincidence, we see the number that those who get is growth of year after year, finance and economics of Dan Tao plum thinks, investigate its have constitutionally at 3 o'clock:
One, insist to be with user and product oriented, long-term creed.
Nowadays, the competition of online education field is entered already turn white-hot level, a lot of means or that teach company growth to win a customer are will many capital throw discharge operation platform; Or is advertisement of space of the subway that blot out the sky and cover up the earth, floor; Or undertakes desperately allowance, low drainage.
However, this kind coessential the drainage way that change, often bring about house of the cost that win a customer not to fall high, crude pull new the user that come over, if do not have good service experience and immanent loop, often very difficult by tarry. Then, educational orgnaization can pull the user with new more with higher cost only again, till enter vicious circle in.
Be aimed at this kind of phenomenon, zhou Feng ever expressed, below the Internet environment nowadays and educational environment, discharge is Wang Bing completely not desirable, pull new not be absolutely difficulty, whether true tarry user, make an user trustful to the product ability is more crucial.
So, zhou Feng thinks, the key with online real education is " content + service + technology " .
Meanwhile, in discharge respect, netease has the advantage that having a lot of online education orgnaizations to be not had -- Netease through having the product such as the dictionary, in education the domain accumulated many user and flow dominant position, have can borrow force to exhibit boxing foot greatly in educational field. Accordingly, netease more apt directs with the user and product thinking formulates long-term development strategy, come with more time and cost burnish product, enhance an user agglutinant, form benign loop thereby.
2, absolutely and sound technology becomes basis, create a dominant position.
Educational group public figure ever expressed, educational mode of education is very simple -- sell a class, k12 is current in teaching poineering way most make money. Nevertheless, most profitable domain also often is the domain with the most intense competition. Have besides Netease beyond, still have on this circuit learn and consider a network school, simian coach, learn to wait for a lot of player with who.
But we can see from inside the history that teachs a trade, technical innovation often can start a revolution that teachs a trade. For example, 1998-2008 year, whole education field still is in the phase below the line, was born new east; 2008-2018 year, internet spring tide flushs, was born good future, learn to wait for a company with who. Current, industry thinks generally, future is the times that belongs to AI, how does educational company produce his advantage, replace a part to coach with AI teacher function, reduce the cost of the education on the line, heighten person effect, just be the key of decide the issue of the battle.
Yi Cengzhuan article points out Liu embellish, to education character, service result of individuation is best, but reduce cost only, the service just can duplicate. How to reduce duplicate cost? Perhaps, artificial intelligence just is the ultimate weapon that reduces duplicate cost.
Apparent, in technical respect, have the advantage that having oneself. Have express in book of raise capital by floating shares, the technology is his one of advantages in teaching the market to compete.
Current, have had been in OCR (OCR) , nerve machine translation (NMT) , the respect such as language data mining and speech recognition technology undertook a large number of accumulating, learn the basics that the product learns as its with this. This is to have path look probably company of more online than other education's biggest different part.
Be based on the technical advantage of oneself, have extended more multivariate battalion to control business, the intelligent hardware such as egg of the interactive study App that includes not to need true person teacher and lexical pen, interpreter. 2019 first half of the year, these two new business were brought to have add up to 86.6 million yuan income.
In the meantime, in intelligent hardware respect, be aimed at all sorts of study demand setting, have still rolled out a series of products, have printer of road junction bag like what can carry the word that print; Can get on synchronism of handwritten ink marks to the mobile phone have intelligence pen and have cloud pen.
Look in Ding Lei, internet technology develops today, before just letting China thousands of years truly " have religion without kind " the dream had implementation likelihood. Technology, letting district is a problem no longer. Netease of have the aid of has the direct seeding system of high-quality goods class and platform of Chinese university MOOC, impoverished area pupil also can learn the renown division course of Tsinghua, Beijing University, enjoy the educational natural resources of Chinese tip.
In the meantime, adopt a technique, also be in can dig a division, education name division, renown division from rare be short of resource change to be common resource.
In an open letter, ding Lei once expressed with the group, "Education is a slow career. Education and confluence of science and technology are must option, but be not an easy option however. But be not an easy option however..
3, Allin name division is interactive class of the top class in a kindergarten, straight face competes.
These a few years, k12 domain made the land that the military strategist in ancient China of orgnaization of a lot of education contends for surely, there is the wait of educational tycoon annulus such as new east, good future before, have after simian coach, exercise side alone converging attack of horny animal company. Although 2018, netease has also cry went out " All In K12 " catchword, but relatively at these companies character, netease has the dimensions in K12 domain relatively lesser still.
Nevertheless, technical advantage mixes combinative oneself to be with user, product those who direct is idiosyncratic, netease has an innovation put forward in K12 domain model educational product mode -- renown division is interactive mode of the top class in a kindergarten.
In have look, renown division is interactive mode of the top class in a kindergarten is not mode of pair of the top class in a kindergarten of original living broadcast replace, be opposite however original of double division the top class in a kindergarten upgrade, it is to be in include double division the top class in a kindergarten all elements (direct seeding, give a lecture, coach teacher) below premise, added AI, network the deepness mining that real time communication, automation sentences the technology such as problem, alternant design. This kind of mode can enclothe setting of many new teacher and student effectively, be one kind more intensive is changed, more significant step, resolve the contradiction of class of the top class in a kindergarten of past direct seeding, implement taxes of pair of the top class in a kindergarten of traditional direct seeding thereby surmount.
Dare straight face competes, ability stands in this arena end directly.
A lot of people are used " Buddha is " , " literary " will describe Netease, that is they do not understand, this is an experience spends a century the company of calamity, this is the company with old fight closely of a bathed in blood.
Having is very exercise restraint, in educational industry ceaseless financing burns the times of money, carry silent and cultivated state, no matter be hardware or class of the top class in a kindergarten, carry in product technology all the time innovation and improved.
"But be merciful thing, not ask prospect " . Character of place of fourth Lei of no less than, netease is choosing all the time correct and adept circuit. Perfection achieves product and service in these domains, the market and user nature can give you just result.
This year, ding Lei is 49 years old, netease is 23 years old, netease has ability 6 years old (by had 2014 march formally online education calculates case) . Before 5 years silent and rooted gemmiparous, again 5 years in full bloom blossoms, ties of 5 years of ability goes the fruit of plentiful and substantial after.
The educational dream of fourth boss, still blossomming level.
Finance and economics of one's pupils or disciples thinks
Fourth committee member teachs motion 3 years continuously
On May 21, two meetings held the whole nation 2020, ding Lei of presiding apparitor of company of committee member of countrywide the Chinese People's Political Consultative Conference, Netease submitted 7 proposal, involve education of music of digital culture, number, number, number to fight development of provide for the aged of epidemic disease, number and long triangle unifinication to wait for many industries domain.
In the relevant draft resolution about education, ding Lei advances process designing education to bring into fundamental education system, promote online education mode normalization, make innovation talent collect the topic such as the upland to build character to make suggestions, key, this is it is Ding Lei's committee member pay close attention to educational topic for discussion the 3rd year continuously.
" build national figure to teach resource to be built in all share platform, drive online education mode to normalize "
New coronal is pneumonic during epidemic situation, online education is become prop up " suspend class learns ceaselessly " important step, raised a society effectively to digitlize foundation and national digitlization degree. In the meantime, also existing taller, content lacks equipment and technical doorsill standard standard, resource fails general and applicable etc short board.
To this, ding Lei put forward " share platform about building national figure to teach resource to be built in all, drive online education mode to normalize " draft resolution. He suggests, strengthen confluence of the education below the line on the line, make online education long-term education of gender, normalization, normalization. Encourage more society force to participate in the supply of course of online education high-quality goods, preferred bring into countrywide number to teach resource free platform; The stage in building intelligence to change, offer solution of personalized education intelligence; Orderly implementation issues education to admit in each other of equivalent of the essence on quality and achievement, credit in line study, line; Encourage research and development to accord with the intelligent hardware product of online education demand; Pay attention to the digitlization education that expands impoverished area more.
" drive process designing education to bring into fundamental education system, exert oneself education digitlizes a talent "
Process designing teachs the important education base that digitlizes a skilled personnel as future, already was announced to bring into school curriculum by bureau of education of countrywide much area in recent years.
Ding Lei put forward " about driving process designing steadily education brings into system of education of our country foundation, exert oneself education digitlizes a talent " draft resolution. He suggests, will little process designing brings into foundation of Chinese middle and primary school to teach curricular system, what education faces future to digitlize competition is compound model talent. Accelerate area pilot, form from high school to elementary school, from the eastpart part the promotion pattern to the whole nation; Achieve mode of new teacher and student, those who form Chinese characteristic is little system of process designing course; Teach look forward to to be built in all little library of resource of process designing study, provide practice platform; Will little standard of industry of enter a school of process designing accept takes an exam, evaluate serious content as integrated quality; Strengthen little education of talent of process designing teacher.
" accelerate unifinication of long triangle talent to build, make innovation talent collect an upland with all one's strength "
Long triangle is the upland of digital China development and assemble of digital person with ability.
In " about accelerating long triangle unifinication builds the talent to make innovation talent collect an upland with all one's strength " in draft resolution, ding Lei to table a proposal: The uniform policy chime that talent of clear long triangle develops is the same as an administration; Build warehouse of talent of resource of long triangle expert, advance long hire short borrow, share the talent such as economy of employee, chore flexible mechanism of going from place to place; The unifinication that drives system of census register of long triangle each district and social security institution cooperates with; Compose builds the talent that accords with area characteristic to evaluate a system; The professional education that expands modernization grooms system.
Go up in two meetings probably, ding Lei and Yu Min big it is a kind of people.
